'The Hunger Games: Mockingjay -- Part 1' gets fiery first poster

The third installment of the Hunger Games film franchise has an utterly unwieldy title (what hast thou wrought, The Twilight Saga: Breaking Dawn — Part 1?) — and, as of today, a cool new poster that marries the book’s memorable cover image with a healthy dose of flames. It’s also reminiscent of Catching Fire‘s first “motion poster,” as well as a similar image released way back in July 2011 to promote the first Hunger Games movie

In other words: The campaign begins as it always begins… but if Mockingjay the novel is any indication, the film’s advertisements may start treading new ground as its release date draws closer. (At the very least, Capitol Couture propaganda wouldn’t make sense for these last two movies — right?)

Check it out below — and may the odds be ever in your favor: