Pitbull, Drew Barrymore, The Rock, and more score development deals at MTV

Zac Efron and John Legend projects also in the works

Image
Photo: Getty Images (3)

A rapper, a scream queen, and an action hero walk into a network — stop us if you’ve heard this one.

MTV has inked development deals with a host of new creative partners including Pitbull, Drew Barrymore, and Dwayne “The Rock” Johnson, the network announced ahead of its upfront presentation Thursday night in New York.

The three will respectively serve as executive producers on the Miami-based drama 305, the twin coming-of-age tale Blooms, and the comedy talk show Greatest Movie Show of All Time, This Week.

Also in the works are an untitled documentary about millennial food culture with host and executive producer Zac Efron (already greenlit), as well as projects from John Legend and the hip-hop sketch comedy duo It’s the Real.

Project details are below.

305 (working title)

Executive producer/writer: Sascha Penn

Director, executive producer: Jonathan Levine

Executive producer: Pitbull

Co-executive producer: David Ortiz

From Endemol Shine Studios, scripted division of Endemol Shine North America

99 Days (working title)

Production company: Alloy Entertainment in association with Warner Horizon Television

Executive producers: Leslie Morgenstein, Gina Girolamo (The Vampire Diaries, The Originals, Pretty Little Liars)

Supervising producer/writer: Lila Feinberg

Based on the book by Katie Cotugno

Blooms (working title)

Writer/executive producer: Walter Mosley

Executive producers: Flower Films — Drew Barrymore, Ember Truesdell, Nancy Juvonen, Chris Miller

Executive producer: Diane Houslin

Co-executive producer: Max Carver, Charlie Carver, Greg Herman

Studio: Universal Cable Productions

Greatest Movie Show of All Time, This Week (working title)

Production company: Serious Business (@Midnight, Fusion’s Trump vs. Bernie debate special) and Seven Bucks Productions

Executive producers: Dwayne Johnson, Alex Blagg, Jason Nadler, Jon Zimelis, Dany Garcia, Hiram Garcia, Brian Gewirtz, Josh Horowitz

It’s The Real (working title)

Executive producers and starring: Eric and Jeff Rosenthal

Executive producers: Jeremy Miller and Dan Cohn (Entourage)

Executive producers: Get Lifted — John Legend, Mike Jackson, Thais Stiklorious (Underground)

Executive producers: Legendary Television (Love, Colony)

Pick Me Up (working title)

Executive producer/writers: Dan Gregor and Doug Mand (Crazy Ex-Girlfriend, How I Met Your Mother)

Executive producers and starring: Jon Gabrus (Younger) and Betsy Sodaro (Superstore)

Executive producer: 3 Arts — Dave Becky (Broad City, Louie)

Related Articles