Most Creative People in Business 2021

Most recent stories in Most Creative People in Business 2021

• 

  Fast Company

  

  Why 'Blaseball' is an absurd delight—and what it means for the metaverse

  Fast Company - BY Jeff Beer

  Stephen Bell, Joel Clark, and Sam Rosenthal have invented a new kind of game and a new form of design to accommodate it. The New York Millennials face off against their dreaded rival, the Kansas City Breath Mints. All players named Dan are unilaterally given the moniker “Peanut.” A solar eclipse …

• 

  Fast Company

  

  Why the community of Phoebe Bridgers fans is the secret to her success

  Fast Company - BY Daisy Korpics

  The breakout star merges relentless creativity, a passion for collaboration, a mordant wit, and a love for her fans into a potent combination. While Phoebe Bridgers’ sophomore album Punisher was released and gained notoriety in isolation, Bridgers herself has been anything but isolated. In 2020, the …

• 

  Fast Company

  

  How Ebro Darden put his stamp on Black music—and Apple Music

  Fast Company - BY KC Ifeanyi

  The popular radio host has used his role as Apple Music’s first head of hip-hop and R&B to put a spotlight on Black artists across the world and across genres. When Apple Music named Ebro Darden as its first head of hip-hop and R&B in 2019, Darden, who’s also the cohost of Hot 97’s Ebro in the …

• 

  Fast Company

  

  Why designer Jonathan Anderson is going to keep delighting you with DIY surprises

  Fast Company - BY Yasmin Gagne

  Expect more viral moments like Anderson’s beloved paper dolls and detailed instructions for creating his most iconic designs. Designer Jonathan Anderson didn’t let the closed catwalks of the past year deter him from making a statement with his namesake label, JW Anderson. To debut his spring 2021 …

• 

  Fast Company

  

  How the NWSL got stronger during an unprecedented year for pro sports

  Fast Company - BY Amy Farley

  Days after becoming commissioner of the National Women’s Soccer League in March 2020, Lisa Baird had to shut it down. Then she started growing it. Lisa Baird became commissioner of the nine-year-old National Women’s Soccer League on March 10, 2020. Within days, every major pro sports league had …

• 

  Fast Company

  

  How Athleta CEO Mary Beth Laughton is taking on Nike by empowering athletes—famous and not

  Fast Company - BY Elizabeth Segran

  She’s signed gymnast Simone Biles and sprinter Allyson Felix in recent years, while expanding the company’s mission to support people, not just athletes. Superstar gymnast Simone Biles announced in April that she was cutting ties with Nike to sign a partnership with Athleta, saying she valued the …