Boris GUFFOND

🔦 This enlightening investigation into what remains for me a very exciting project, and one of the most ambitious I have seen in terms of circularity in a highly criticized and very complex sector: fashion and footwear. What we learn here is that creating a global circular loop, which remains 👟 environmentally friendly, 👟 socially just, 👟 logistically realistic, 👟 affordable in terms of price and value for the consumer, 😵 is extremely difficult to achieve ! And nobody cracked it yet except a couple of brands who were built circular by design like #Patagonia, but are they finally really fully circular without a proper take back scheme ? Beyond the criticism of this investigation into the #On brand, I prefer to highlight the 💪 courage it has to try and invent what may be the standard model of tomorrow: the consumption of use and not of the product. 🙏 So please, stop attacking and finger pointing the brands that are trying, inventing, Investing ... they are the ones who will create the virtuous models of tomorrow. https://lnkd.in/eqVA26Mb

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🌍 THE WORLD CANNOT AFFORD FAST FASHION! Today, we are pleased to announce the publication of Vestiaire Collective‘s 2024 Circularity Report. This year, we wanted to redefine the way we see the true cost of an item. Cheap initial prices, constant promotions, rapidly changing trends… Fast fashion isn't just environmentally harmful, it is a financial trap too! What have we learned? 💥 Across all categories, preloved curated fashion items on Vestiaire Collective are 33% more affordable per wear in the long run. 👗 Pre-loved dresses are worn 8+ times more. Cost-per-wear of $1.56 vs. $5.66 for fast fashion alternatives. 👜 Pre-loved designer bags offer ~72% lower cost-per-wear vs. fast fashion alternatives. 🕰 Our Collective wears their pre-loved pieces almost 2x more than fast fashion owners wear theirs, and keep them for 31% longer. “In today’s climate of inflation, it is obvious: neither people nor the planet can afford fast fashion. This report sounds the alarm on fast fashion’s devastating impact, and should be a wake-up call to all to end overconsumption and overspending.” - Fanny Moizant, President and Co-founder of Vestiaire Collective "Fast fashion is a false economy. Buying cheap fast fashion is deceptive, as in the end you end up replacing items again and again. We champion circularity as it not only benefits consumers’ wallets, but also protects our planet. Pre-loved luxury items are more cost-effective over time with a longer lifespan. Our mantra ‘Think First, Buy Second’ makes more sense than ever." - Dounia Wone, Chief Impact Officer of Vestiaire Collective #VestiaireCollective #ThinkFirstBuySecond #Circularity #CostPerWear

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Weekly Newsletter — Change from the Inside 📩 France Leading the Way for Environmental Labeling 🏷️👀 Did you know France has launched an environmental impact calculator for the fashion industry? 👕🇫🇷  This new tool, created by the French General Commission for Sustainable Development (#CGDD) and the French Agency for Ecological Transition (ADEME), is part of France's ongoing commitment to sustainability in the fashion sector. 👖 The tool, called Ecobalyse, helps calculate the environmental impact of clothing. - It is based on the lifecycle of the garment - It assigns a score to guide consumer choices - The higher the score, the greater the environmental impact 🧐 Ecobalyse allows companies and industry professionals to easily and freely access the method for calculating the environmental cost of their products. It helps them demonstrate their eco-design efforts and accelerates the implementation of environmental labeling by relying on a dynamic ecosystem of private-sector experts. 🔛 Discover the Ecobalyse tool: https://lnkd.in/eX-bc92a 💡 The calculation method considers: - Greenhouse gas emissions - Biodiversity impacts - Water and resource consumption - Pollution effects It's aligned with the European "Product Environmental Footprint" framework, consisting of 16 criteria, with additional elements: + Microplastic Indicators + End-of-Life Impacts + Revised Toxicity Evaluations + Durability Multiplier 📅 Key Milestones Ahead: Ecobalyse has launched a stakeholder consultation on the calculation method, with voluntary implementation expected this autumn. ✅ Understanding Environmental Labeling Environmental labeling is a system (currently voluntary, but soon mandatory) that visually indicates a product's environmental impact. This label can be placed on packaging or any medium that communicates with end consumers, helping them understand the environmental footprint of their purchases. #sustainablefashion #MinistèreÉcologieTerritoires #frenchfashion #FranceSustainability #EcoLabeling

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INTERFILIERE PARIS: REAL-WORLD INTERACTIONS I encourage everyone to be more flexible with their seasonal agendas and come to Interfiliere Paris—it's essential! As a creative professional in a multinational market, I’ve realised that seasons and perfectly timed fairs simply don’t exist. We constantly need to meet, see, visit, and communicate—now more than ever. When prestigious fairs like Premiere Vision or Interfiliere take place, we attend eagerly, seeking inspiration from the best in the world. At Concepts Paris, we are thrilled to be part of Interfiliere Paris. The specific date doesn’t matter because our brains crave daily nourishment, and we go wherever the right people are. I often wonder about comments like, "This fair is too late; we're already prepared." Prepared for what, exactly? Is feeding your brain and obtaining the right answers for your marketing team a seasonal task? Do you really believe that the intricacies of technology can be fully grasped online? We need to understand what is truly feasible and tangible. Our recent review with clients revealed that the demand for information from reliable sources is greater than ever. There’s no room for make-believe trend books or greenwashing when you can look people in the eye. There's no guessing when you’ve experienced it firsthand. Join us at Interfiliere Paris. As an industry insider, you need it now more than ever! Illustration from Evolution 43, the well researched guide of Interfiliere WSN Salon International de la Lingerie & Interfilière Paris Concepts Paris

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Weekly Newsletter - Change from the Inside 📩 Back to some insights on ♻️ #CircularFashion in France from an Accenture report, presented for the first time at the #JournéedelaModeCirculaire on April 26. ⬆️ Impressive Growth: The circular fashion market in France reached €6.8 billion in 2023, marking a +17% growth compared to 2022 ♻️ Expanding Market: By 2030, circular fashion will represent approximately 29% of the fashion market in France, with an estimated value of €14.3 billion ❗️ Signicifcant Impacts: By 2030, circular fashion will reduce the sector’s CO2 emissions by 16% 💼 Sustainable Jobs: Over 35,000 jobs will be created or maintained through textile repair, reuse, and recycling This study examines the growth trends and future outlook of the reuse, recycling, and repair market — Taking a Closer Look at #Repair 🔍 - +7% annual growth until 2030 - 29% of major brands offer repair services - 9,500 jobs will be created 🙌 80% of French consumers say they would repair their shoes/garments The repair landscape is bolstered by brand repair offers, the tech landscape, and the “bonus réparation” here in France. What is the bonus réparation? This is part of the anti-waste law for a circular economy (AGEC) from December 2022. It’s a discount directly applied to your repair bill, aiming to combat planned obsolescence and encourage eco-responsible consumption. While not exclusive to fashion (it also applies to electronic items etc. ), it has been applicable to fashion and shoe repairs since November 2023. 👏 Applause! Considerations for Repair: While wider accessibility and subsidies are promoting repair services, there are further challenges to be considered: - Repair cost vs. new item cost - Quality and aesthetics of repaired garments - Technical repairability of the garment (requires initial high quality and design for repair) - Greater accessibility of repair services - Risk of items becoming irreparable if repairs are delayed too long - Need for effective communication to raise consumer awareness about repair services

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This is just Delicious Art! Luxury brands like Louis Vuitton are masterfully blending art, design, and high-end experiences to shape brand perception. The recent reopening of their Saint-Tropez restaurant exemplifies this approach. Here, the fusion of Arnaud Donckele’s culinary artistry with Maxime Frédéric’s dessert creations, set against a backdrop of meticulously designed decor inspired by the Côte d’Azur, creates a multi-sensory luxury experience. I see this as a perfect example of how integrating diverse creative elements can elevate a brand. By using art & design to evoke a sense of place and lifestyle, Louis Vuitton not only showcases its products but also builds an aspirational world that consumers want to be part of, resulting in deep emotional connections, reinforcing the brand’s prestige and allure. Here's to celebrating the power of art & design in crafting luxury experiences! 🥂 #brandexperience #powerofdesign #artandluxury #louisvuitton #brandperception

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THE FUTURE IS IN THE PAST Fast Fashion is killing the planet! You are spot on - the world cannot afford fast fashion - it’s horrendous it has to stop It is our duty as fashion leaders and lovers to only buy from the most sustainable brands It was lovely to meet with you Fanny Moizant at the LGT event last weekend Stuart Trevor, the founder of All Saints, set out to build the world’s most sustainable brand, starting with a clothing brand that doesn’t produce any clothing. Asked many times about building another All Saints; 'There are far too many clothes in the world already, the last thing the world needs is another clothing brand - but what about a clothing brand that doesn’t produce any clothes?' Stuart Trevor RE-WIND - reimagined vintage clothing RE-SET - repurposed dead stock fabric & garments. RE-PLAY - re developed range of essentials from stock in recycled/GOTS certified organic cotton. The eponymous new brand is STUART TREVOR, an amazing range of clothes from recycled clothing or dead stock fabric. 'Our clothes are reworked, rebranded, cut up, distressed, and reimagined with care - patched, printed, hand painted, sprayed, washed and embroidered, often with “less is more” in mind.' There’s a huge supply of vintage clothing ready to be given new life, millions of metres of “dead stock” fabric either lying around in fabric mills or ending up in landfill. 'We want to turn this 'dead stock' into 'living stock'. Check out the collection at stuarttrevor.com #fastfashion #circulareconomy #recycle #upcycle #designer #vintage #vintagestyle #preloved #planet #love #fun #future #past #

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We are proud to support Sustainabelle Advisory Services and Christine Goulay with the official publication of their new report, "Next Gen to This Gen: Scaling Material Innovations in the Fashion Sector", supported by Kering and Laudes Foundation and knowledge partners, Fashion for Good and Biofabricate. The new report is based on a survey of 157 stakeholders and 62 expert interviews to capture comprehensive insights on the Next Gen material innovation landscape today, including diverse perspectives from innovators, brands, suppliers, investors, and support organisations. As the fashion industry stands at a crossroads, "Next Gen to This Gen: Scaling Material Innovations in the Fashion Sector" serves as a crucial guide for stakeholders committed to driving innovation uptake. Through the study, it is clear that the movement to Next Gen materials is a certainty. Why is Next Gen the next frontier? 1️⃣ Key drivers, including regulatory pressures, risks to traditional supply chain, consumer demand and ambitious impact targets, are propelling brands to embrace these materials with more urgency. 2️⃣ Lessons from climate tech sectors like solar and electric vehicles suggest a similar growth trajectory for Next Gen materials for fashion and show us the way to move forward. 3️⃣ Through coordinated action and leveraging the appropriate mechanisms, the fashion industry can effectively realise Next Gen material innovation today. Download the report at the link below or visit https://lnkd.in/gKKJhiqi https://lnkd.in/gyg-khEe #nextgen #materialinnovation #sustainableinnovation #sustainablefashion #sustainability #sustainabletech #futuretech #report #circularity  

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Did you know France has made an environmental impact calculator for the fashion industry?👕🇫🇷 The French fashion sustainability wave continues. Recently, the French Ministry of Ecological Transition introduced a new tool to calculate the environmental cost of clothing. The calculation method, called “Ecobalyse”, considers greenhouse gas emissions, biodiversity impacts, water and resource consumption, and pollution effects. It's aligned with the European "Product Environmental Footprint" framework, with adjustments like accounting for microfiber impacts. 👔 Tailored for fashion brands, the tool helps them understand the environmental footprint of their products based on production methods, materials, and location. It can help brands make informed decisions using a weighted sustainability coefficient based on their practices, encouraging ethical practices and transparency. 👩‍💼 Stakeholders are now invited to provide feedback on the calculation method, with regulatory texts set for consultation in May and expected implementation in autumn. 👗 Consumers may soon see environmental impact scores for their favorite clothing items, potentially driving more sustainable choices. 📆 Timeline - While the environmental display remains voluntary pending regulatory decisions, this tool represents a step toward more sustainable fashion practices, aligning with ongoing legislative efforts to reduce the industry's environmental impact. #sustainablefashion #MinistèreÉcologieTerritoires #frenchfashion

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🚨 Breaking News: France Leads the Charge Against Fast Fashion! 🚨 The French parliament has made history by passing a groundbreaking bill to curb the excessive development of low-cost, fast fashion products, particularly from Chinese manufacturers. This makes France the first country in the world to legislate restrictions on fast fashion. 🔹 Key Points of the Bill: Advertising Ban: New regulations will limit textiles and fashion advertising. Environmental Taxes: A levy starting with a €5 surcharge on fast fashion products next year, increasing to €10 by 2030, with a cap of 50% of the product's price. Anne-Cecile Violland of the French Horizons Party cited Shein as a typical example when submitting the proposal. According to French media, platforms like Shein and Temu have disrupted traditional retailers such as Zara and H&M by leveraging their flexible supply chains to outpace competitors. 💼 Impact on the Industry This legislation will significantly affect Chinese outbound brands like Shein and Temu and the extensive clothing and textile industry chains behind them. Foreign brands with suppliers in China, including Primark and Zara, will also feel the impact. Analysts suggest this disruption to the local retail market is a significant reason behind France's legislative action. As the first country to take such a bold step, France sets a precedent that could influence global fashion industry practices. What are your thoughts on this move towards sustainability and the future of fast fashion? Share your insights below! 👇 #FashionIndustry #FastFashion #Sustainability #Legislation #RetailIndustry #Shein #Temu #Zara #H&M #FrenchParliament #EnvironmentalImpact

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The Rental and second-hand market for luxury goods are not only more sustainable but also more cost-effective! Not to forget, rental allows consumers to actively participate in ever-evolving trends within a circular economy framework. Style Vault!

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Tech returns to one of Europe’s biggest fashion industry stages, with far-ranging debates that spanned the full scope of digital transformation. But where is the line being drawn between technology and human creativity?interli.net/3S8xME2 #fashiontech #fashiontechnology #fashionbusiness Première Vision Elsa May

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Not long ago, the ORDRE Group’s CEO Mr. Simon P Lock spoke to students at ESSEC Business School about the Luxury Experience in the 21st Century. The talk was moderated by Savoir-faire Management and Branding Professor at ESSEC Simon Nyeck. Questions that were discussed included: 1. How should luxury brands manage the consumer experience in the 21st century? 2. Is being too friendly and too close to the consumer killing the dream factor? 3. How can technology and AI be used to provide a great experience, enlighten and delight clients, whilst conveying the dream factor? Lock used his beloved Porsche AG 356 as a case to challenge the traditional view of luxury brands being superior to consumers verses consumers being emotionally invested. What would it look like if Lock’s Porsche came with a Digital Product Passport (DPP)? Please reach out to Simon P Lock should you have questions around DPP’s, Vision AI or….classic Porsches! 

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🌍 THE WORLD CANNOT AFFORD FAST FASHION! Today, we are pleased to announce the publication of Vestiaire Collective‘s 2024 Circularity Report. This year, we wanted to redefine the way we see the true cost of an item. Cheap initial prices, constant promotions, rapidly changing trends… Fast fashion isn't just environmentally harmful, it is a financial trap too! What have we learned? 💥 Across all categories, preloved curated fashion items on Vestiaire Collective are 33% more affordable per wear in the long run. 👗 Pre-loved dresses are worn 8+ times more. Cost-per-wear of $1.56 vs. $5.66 for fast fashion alternatives. 👜 Pre-loved designer bags offer ~72% lower cost-per-wear vs. fast fashion alternatives. 🕰 Our Collective wears their pre-loved pieces almost 2x more than fast fashion owners wear theirs, and keep them for 31% longer. “In today’s climate of inflation, it is obvious: neither people nor the planet can afford fast fashion. This report sounds the alarm on fast fashion’s devastating impact, and should be a wake-up call to all to end overconsumption and overspending.” - Fanny Moizant, President and Co-founder of Vestiaire Collective "Fast fashion is a false economy. Buying cheap fast fashion is deceptive, as in the end you end up replacing items again and again. We champion circularity as it not only benefits consumers’ wallets, but also protects our planet. Pre-loved luxury items are more cost-effective over time with a longer lifespan. Our mantra ‘Think First, Buy Second’ makes more sense than ever." - Dounia Wone, Chief Impact Officer of Vestiaire Collective #VestiaireCollective #ThinkFirstBuySecond #Circularity #CostPerWear

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Fast fashion and ultra fast fashion have tremendous impacts on our planet. Vestiaire Collective’s recent circularity report tells us that it’s CHEAPER to buy secondhand and sustainable pieces than fast fashion items. We can’t agree more! However, we see the challenges with existing resell platforms that are discouraging for consumers to shop secondhand first. At Changing Hands, we care about bringing a better secondhand shopping solution to consumers. On this Earth Day, let’s celebrate by inviting more people to shop secondhand first! 🌳 #sustainablefashion #secondhandfashion #circularfashion #changinghands

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It's great to see the G7 acknowledging the urgent need to address the environmental impact of the fashion and textiles sector. We look forward to the actions coming out of the international G7 forum on resource efficiency to drive positive change in the fashion industry. #fashionindustry #textiles

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