Mallaury Virot

Discover the latest in B2B marketing with our YouTube video featuring Ineke Leclercq, our Head of Consulting! 🌐📈 Learn the key differences between Salesforce's Marketing Cloud Account Engagement and Marketing Cloud Engagement, and dive into the concepts of Swim, Paddle, and Surf. 🏄‍♀️ Explore how B2B marketing is evolving to closely mirror B2C strategies - whether you're refining your approach or seeking fresh insights, this video is a must-watch for you! 🎥 Don’t miss out - click play now👇 #SurfTheWave #Salesforce #PlatinumPartner #MarketingInsights #B2BMarketing #DigitalTransformation #SalesforceMarketing

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Are you curious to learn what's happening in the Salesforce world? 🚀 1. Generative AI Integration 🤖: Salesforce is heavily investing in generative AI capabilities, with new features like Generative Page Designer in Commerce Cloud. This AI-powered tool automates website creation and personalizes content based on user behaviour. 2. Composable Storefront 🏪: A new feature in Commerce Cloud that allows retailers to create modular and scalable e-commerce sites, enabling faster changes and optimized customer shopping experiences. 3. Industry-Specific Cloud Solutions ☁: Salesforce is focused on Industry Clouds, which are tailored solutions for specific industries. Organizations using these industry-specific solutions saw significantly higher ROI. 4. Data Cloud Innovation 📊: The Salesforce Data Cloud is driving innovation by converging various data sources, requiring professionals to develop new skills to leverage data strategically. 5. Zero-Code Development 💻: There's a growing trend towards empowering non-technical professionals to build applications without traditional coding, expanding opportunities within the Salesforce ecosystem. 6. Integration and Automation 🔥: Seamless integration of disparate systems and workflow automation are becoming critical for efficiency and scalability. 7. Enhanced Security Measures 💪: Salesforce is investigating blockchain integration to strengthen data security and build trust. 8. Voice Technology in CRM 🗣: Salesforce is financing voice-enabled commands for data entry, search queries, and analytics to enhance user convenience and accessibility. 9. Augmented Reality for Field Service 👁️‍🗨️: Industries reliant on field service are seeing increased integration of augmented reality within Salesforce applications, offering real-time visual guidance for technicians. 10. Continued Focus on Customer Experience 🤗: Salesforce is spotlighting hyper-personalization and Customer 360 to help businesses tailor interactions and deepen customer relationships. What are your thoughts about these trends to leverage cutting-edge technologies to enhance CRM capabilities, improve customer experiences, and drive business growth in 2024? 🤔 #Salesforce #CRM #FieldService #AI #ArtificialIntelligence #CommerceCloud

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Salesforce Marketing & Data Cloud Problems! Unification, Segmentation, Nurturing & Activation Context: - You manage an SFMC (Salesforce Marketing Cloud) Engagement instance with only one Business Unit. - You are using Salesforce Data Cloud for Unification mainly - You also use DESelect Segment and SalesWings in SFMC - You are a Cosmetics company with 4 brands, you collect consent for all brands - You detected that the highest spending segment of Brand A fits the ICP of Brand B where the average cart is 30% higher... Question: You want to use this information to move Brand A customers to Brand B (through email, whatsapp and ads), find look-alikes in your other brands to nurture them but also control communication saturation. How would you achieve this? Post your answer below 👇 and vote for answers you approve: 👍 you agree 💡 best answer 😄 this won't work #sfmc #salesforcemarketingcloud #marketingchampions #salesforcedatacloud

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SFMC Friday Meme: All Salesforce products are on the same platform, right? That's why you should purchase Marketing Cloud Engagement on top of Service Cloud... because it's "connected". PS: it's also connected with Commerce Cloud 🤡 Follow me for more SFMC Memes. #sfmc #salesforcemarketingcloud #sfmcmeme

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🙌 It has been a month since Salesforce's Einstein Copilot launch. So, the best time to discover this Conversational AI Assistant for CRM is now! 🚀 #EinsteinCopilot is here to help in various roles, with marketers and sales reps finding it especially handy. It's currently available on both Sales Cloud and Service Cloud platforms. Here are the key features Einstein Copilot has to offer: 🔸𝗖𝘂𝘀𝘁𝗼𝗺𝗶𝘇𝗲𝗱 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗰𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀. Simplified development of new marketing campaigns and landing pages tailored to personalized consumer browsing and purchasing preferences. 🔸𝗔𝘂𝘁𝗼𝗺𝗮𝘁𝗶𝗰 𝗴𝗲𝗻𝗲𝗿𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝗽𝗼𝗹𝗹𝘀. Einstein Copilot can automatically generate customer post-purchase surveys to encourage future orders. 🔸𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗶𝗻𝗴 𝗸𝗲𝘆 𝗺𝗲𝘁𝗿𝗶𝗰𝘀. Using generative AI capabilities, Copilot can craft product descriptions in multiple languages, customize promotions, and optimize SEO metadata to boost conversions. ✅Having observed Salesforce's development for over 8 years, we always try to share useful insights with you. Follow Synebo's page to keep up with the latest in Salesforce! #Salesforce #AI #DigitalTransformation #Einstein #DataCloud #CRM

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🚀 Question Time ! Waiting Your Answers... 🔍 What is polymorphic lookup field in salesforce, give some examples for this Type of field ? And 🔍 Can we create our own polymorphic lookup field?

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I worked for 4 years at Salesforce and there are many reasons why this company is a sales machine. For background : I worked in solution engineering and sales, SMB, MM, and entreprise with clients like AstraZeneca, Pfizer, Citi, Shopify… Here are the 5 things I learned about intro calls and demos from my time at salesforce that I still use in the startup world: 1. Unpopular opinion, do not show the demo on the first call (particularly for a platform play): The first 30 minutes are for discovery. If the prospect doesn’t have time for this, it's unlikely they will buy your product. 2. Gather Comprehensive Information: During the discovery phase, ensure you collect all the necessary details to draft (and later present) a Business Value Map. Understand their pain points, the impact on KPIs, and how your solution can address these issues and deliver ROI. 3. Engage Your Champion: Before the demo, interact with your champion and ensure they bring additional stakeholders to the call, regardless of whether they are the decision-maker. Share screenshots of the demo in advance, and confirm what each stakeholder values most. Your aim is to address every pain point and demonstrate ROI, not to impress - a useful solution is more likely to be adopted than an impressive one. 4. Prepare your Value Map Slides: Have two slides ready for the demo call. One should show the value map to confirm alignment, and the other should explain what you will demonstrate. 5. Tailor Every Demo: Customize each demo based on the 30-minute discovery session. Show the prospect that you listened carefully by addressing their specific needs and concerns, especially if they brought additional stakeholders to the call. During your demo, do not say « any questions at this stage? » instead « does this feature answer pain point #1?» « can you see any blocker from user X working with feature 2?» «what processes do you think you’ll have to change internally if you implement this tomorrow ». Do you agree, any other guidance you’d like to share?

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SFMC Monday Tip (from the archive): You can change a link in Sent Emails. How? Go the Send Report of your Email > Job Links and Click the link you want to update! Voilà! Follow me for more tips. #sfmc #salesforcemarketingcloud #momentmarketers #marketingchampions

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Just 8.9% of Lightning pages use non-field filters, revealing a gap in optimizing user navigation. Xavery Lisinski and Stephy Hogan, explore how the low adoption rate of non-field filters in Lightning pages, impacts user experience, Salesforce efficiency and usability. Discover more of their insights, in ‘Untapped Opportunities in User Experience’; the very first report in our highly anticipated Change Intelligence Research Series. The report highlights strategies and best practices to leverage Lightning pages for enhanced user navigation. These findings are crucial for anyone looking to maximize their Salesforce potential. By understanding these gaps, we can better tailor our Salesforce environments to be more intuitive and effective. Interested in learning more about optimizing your Salesforce UI/UX? Download our full report for in-depth insights and actionable tips. Download now https://hubs.ly/Q02DRR0_0 #SalesforceLightning #UserExperience #ChangeIntelligence #SalesforceOptimization #TechInsights #Salesforce #UserExperience #ChangeIntelligence #DataAnalysis #BusinessEfficiency #Salesforce #UserExperience #DynamicPages #ChangeIntelligence #ProductivityBoost

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Just 8.9% of Lightning pages use non-field filters, revealing a gap in optimizing user navigation. Xavery Lisinski and Stephy Hogan, explore how the low adoption rate of non-field filters in Lightning pages, impacts user experience, Salesforce efficiency and usability. Discover more of their insights, in ‘Untapped Opportunities in User Experience’; the very first report in our highly anticipated Change Intelligence Research Series. The report highlights strategies and best practices to leverage Lightning pages for enhanced user navigation. These findings are crucial for anyone looking to maximize their Salesforce potential. By understanding these gaps, we can better tailor our Salesforce environments to be more intuitive and effective. Interested in learning more about optimizing your Salesforce UI/UX? Download our full report for in-depth insights and actionable tips. Download now https://hubs.ly/Q02HfyLz0 #SalesforceLightning #UserExperience #ChangeIntelligence #SalesforceOptimization #TechInsights #Salesforce #UserExperience #ChangeIntelligence #DataAnalysis #BusinessEfficiency #Salesforce #UserExperience #DynamicPages #ChangeIntelligence #ProductivityBoost

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Just 8.9% of Lightning pages use non-field filters, revealing a gap in optimizing user navigation. Xavery Lisinski and Stephy Hogan, explore how the low adoption rate of non-field filters in Lightning pages, impacts user experience, Salesforce efficiency and usability. Discover more of their insights, in ‘Untapped Opportunities in User Experience’; the very first report in our highly anticipated Change Intelligence Research Series. The report highlights strategies and best practices to leverage Lightning pages for enhanced user navigation. These findings are crucial for anyone looking to maximize their Salesforce potential. By understanding these gaps, we can better tailor our Salesforce environments to be more intuitive and effective. Interested in learning more about optimizing your Salesforce UI/UX? Download our full report for in-depth insights and actionable tips. Download now https://hubs.ly/Q02H_p3K0 #SalesforceLightning #UserExperience #ChangeIntelligence #SalesforceOptimization #TechInsights #Salesforce #UserExperience #ChangeIntelligence #DataAnalysis #BusinessEfficiency #Salesforce #UserExperience #DynamicPages #ChangeIntelligence #ProductivityBoost

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[📣 Article 60] CloudPages API finally gets an update but it's not what we expected! Explore the challenges associated with the Marketing Cloud API in relation to CloudPages thanks to my new shiny article. 👉 LINK IN THE 1st COMMENT 👈 #salesforce #marketing #cloudpages #ampscript #salesforcemarketingcloud #marketingcloud #marketingchampion #ssjs #serversidejavascript

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✅ Multi-Factor Authentication and Single Sign-On Settings Superbadge FOUUUR ! 4TH Superbadge achieved ! #salesforce #salesforceadmin #salesforceeadminstrator #superbadges

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Salesforce Quick Notes:  💥Insights Gained from Solving Day-to-Day Challenges as a Salesforce Admin💥 🏷 Topic : Global Actions : Scenario: Users & even Admin was not able to see the ‘Log a call’ & ‘Task’ tabs in the Activity section of the object in Salesforce. Checkpoints:  ✅Checked on the page layout -> Salesforce Mobile & Lightning Experience Actions -> actions are added. ✅Feed tracking is enabled for the objects. ✅An activity section was added to the page layout but was only showing the Email & New Event tab. 💡Found the Issue: In Global Actions Record type was not selected for Log a Call & New Task action. Steps: ✅Task tab: Go to settings -> Global Actions -> edit New Task → Need to select Record type that we are using. ✅Log a Call tab: Go to settings -> Global Actions -> edit Log a Call→ Need to select the Record type that we are using. As a Salesforce Admin, every day brings new hurdles, but with each challenge conquered, comes invaluable insights. Visit my medium page for more insights: https://lnkd.in/eiCppzc2 #salesforceadmin #crm #problemsolving #community #learninganddevelopment #ContinuousLearner

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📰 News: 📰 🚀 Say Hello to the Future of Customer Service: Salesforce Unveils Einstein Service Agent! 🤖 Have you ever wondered what it would be like if your customer service could think for itself? Well, wonder no more! Salesforce has just launched its first fully autonomous AI agent, Einstein Service Agent, and it’s about to change the game. Forget everything you know about conventional chatbots. 💬 Einstein Service Agent isn't just following a script. This AI marvel understands the full context of customer messages, and crafts responses that truly align with your company's brand voice. Here are some jaw-dropping highlights: - 📈 Boost Efficiency: By combining the power of human and digital agents, Salesforce has seen a 40% increase in overall customer service productivity. - 🧠 Intelligent Responses: Unlike traditional chatbots, Einstein can autonomously decide how to respond, making interactions more fluid and natural. - 📉 Time-Saving: The AI agent can handle up to 60% of tedious inquiries, giving your human agents more time to focus on more complex issues. Isn't that just incredible? Transforming the customer service landscape for the digital age has never been more exciting. Dive in, leave your thoughts in the comments below, and make sure to follow Bernier Group to stay updated with the latest in AI and business innovation. #AIDriven #Digital #AI #Data #SMB #SME #Strategy #Innovation #Business #ArtificialIntelligence #AnniQ https://lnkd.in/etVXWp3X

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Check out the most interesting #Salesforce content of the last days 👇 ✅ Einstein Prompt Templates in Apex - the Sales Coach The author has been exploring Generative AI in Salesforce, focusing on using prompt templates for various tasks. They are now interested in integrating prompts into their own applications. Their use case involves providing sales reps with advice on opportunities without consuming tokens or costing money, using an LWC in a non-default tab on the opportunity page. https://lnkd.in/e2EN9fbK ✅ User Access Policies Salesforce User Access Policies will be Generally Available in the Summer '24 release. Configuring these policies can make onboarding new users so much simpler. To use them, first you need to enable some settings. If you select the first one, the second one will be automatically selected. https://lnkd.in/etqu9QdT ✅ Constants in Apex Picklist values, profile and permission set names, common business values - all constants can be scattered across Apex code. The best practice is to store them in one place to avoid repetitions. (DRY) The most common approach to resolve it is Constants class, which contains all final variables. https://lnkd.in/eGu3FkdD ✅ Einstein Prompt Grounding with Apex The author recently shared their experience with Einstein Prompt Builder, noting initial struggles with Apex grounding. With help from Claudio Moraes, they can now successfully pull information into prompts using an Apex class. For example, they created a prompt to follow up on a lead's interest in a specific product, including the standard price to provide cost estimates. By pulling a single entry from the standard price book, they can achieve this customization. https://lnkd.in/eaCKqJQe Check these and other manually selected links at https://news.skaruz.com Click a Like button if you find it useful. Thanks.

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Mastering Salesforce Marketing Cloud: 50 Interview Questions(v2) 50. How can you use MobilePush SDK in mobile apps? 51. What is the purpose of Data Stream in SFMC? 52. How do you use Data Designer in SFMC? 53. Can you explain the concept of Predictive Audiences in SFMC? 54. How do you configure Social Studio in SFMC? 55. How can you use Distributed Sending in SFMC? 56. What is the purpose of Business Units in SFMC? 57. How do you manage User Permissions in SFMC? 58. How can you use External Key in Data Extensions? 59. What is the purpose of Publication Lists in Email Studio? 60. How do you configure Triggered Automation in Automation Studio? 61. Can you explain the concept of Decision Splits in Journey Builder? 62. How do you create a Custom Activity in Journey Builder? 63. How can you use Einstein Split in Journey Builder? 64. What is the purpose of Engagement Split in Journey Builder? 65. How do you configure Tracking Settings in SFMC? 66. How can you use API Integration in SFMC? 67. What is the purpose of Contact Builder in SFMC? 68. How do you set up Marketing Cloud Einstein in SFMC? 69. Can you explain the concept of Send Throttling in SFMC? 70. How do you use MobilePush Analytics in SFMC? 71. What is the purpose of Journey Templates in Journey Builder? 72. How can you use Import Definitions in SFMC? 73. How do you configure Data Extracts in Automation Studio? 74. Can you explain the concept of Smart Capture in SFMC? 75. How do you use MobilePush Inbox in SFMC? 76. What is the purpose of Automation Studio Activities in SFMC? 77. How can you use Wait By Attribute in Journey Builder? 78. How do you set up Data Retention Policies in SFMC? 79. Can you explain the concept of Email Throttling in SFMC? 80. How do you configure MobilePush Messages in SFMC? 81. What is the purpose of Real-Time Event Decisioning in SFMC? 82. How can you use Einstein Engagement Frequency in SFMC? 83. How do you set up MobilePush Geofencing in SFMC? 84. Can you explain the concept of Predictive Segments in SFMC? 85. How do you use Predictive Scoring in Journey Builder? 86. What is the purpose of Einstein Recommendation in SFMC? 87. How can you use Data Stream Integration in SFMC? 88. How do you configure Send Logging in SFMC? 89. Can you explain the concept of Einstein Content Selection in SFMC? 90. How do you use Dynamic Content Blocks in Email Studio? 91. What is the purpose of MobilePush Opt-In Management in SFMC? 92. How can you use Automation Studio Triggers in SFMC? 93. How do you set up MobilePush Contact Configuration in SFMC? 94. Can you explain the concept of Einstein Send Time Optimisation in SFMC? 95. How do you use Predictive Churn in SFMC? 96. What is the purpose of Einstein Messaging Insights in SFMC? 97. How can you use Distributed Marketing Automation in SFMC? 98. How do you configure Email Studio Connect in SFMC? 99. Can you explain the concept of Data Extension Archiving in SFMC? 100.How do you use Interaction Studio Web Personalisation in SFMC?

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What's new on this May 24' Salesforce Data Cloud Release ? Since working on Salesforce Data Cloud Project my ritual is to check the monthly release note as we benefit from numerous enhancements that can impact our projects 💡 Copy fields to more CRM Objects Copy fields is a feature which allows you to enrich your CRM data with interesting informations coming from your Data Cloud Account. ⚡ To date it was only available for Contact and Lead objects from Object Manager. ✅ Now it includes more objects from Enrichments available in the quick setup find box. 💡 Lookup Data from your DMOs A lookup relationship can be now created from any DMO and limited CRM objects. ✅ Usefull to create and display to your users related lists filled with Data Cloud informations and to allow your admin to query on it. 💡 Data Cloud Related List now support Accounts Data Cloud Related List previously supported Contact and Lead to see additional information like email engagement in one single component. ⚡ Be carefull with this one as at the heart of Salesforce Data Cloud lives the Individual so be sure you bring and use the right information here #salesforcedatacloud #salesforcerelease #salesforcesummer24'

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