Latest Stories
Women’s Sports Remain Undervalued by Fortune 500 Companies
Only 33 companies have sponsorship deals with the WNBA, NWSL, and PWHL.
U.S. Men’s Basketball Delivers Most-Watched Gold Medal Game In Decades
The final averaged 19.5 million viewers, peaking at 22.7 million.
How Allied Sports is Using Storytelling to Achieve the Promise of Sponsorship
Allied Sports is helping brands shift from sponsor to storyteller.
Sports Betting Influencers Are Unstoppable. Can Gamblers Trust Them?
In the legalization age, recreational advice can quickly tip into predatory behavior.
Are Track & Field Heading for a Divorce?
Money is rushing into running, but not jumping or throwing.
Featured Stories
How Omega Determined Noah Lyles Won Gold
Omega touches every corner of the Olympics.
Can Olympic Gold Medal Payouts Help Fix Track’s Money Problem?
Top runners react to the new historic prize-money shift.
2024 Olympics Ratings Are Way Up: 5 Reasons Why
NBC’s savvy advance planning and execution have been key.
Major League Cricket Is Luring the World’s Top Stars to the U.S.
English cricket is scrambling to keep its best athletes.
Stay updated on the latest developments across the WNBA, NWSL, and NCAA, as well as profiles of trailblazing athletes and the trends shaping the future of women’s sports. Immerse yourself in groundbreaking deals, historic viewership milestones, and captivating stories that highlight the business impact and growing influence of women’s sports.
Read More
Women’s Sports Remain Undervalued by Fortune 500 Companies
Only 33 companies have sponsorship deals with the WNBA, NWSL, and PWHL.
Carli Lloyd on USWNT: ‘My Criticism Was Correct’
Lloyd famously criticized the team for being chipper after a loss.
Women’s March Madness Could Finally Get $25M in ‘Units’
Coaches have said a unit system is critical for gender equity.
The Highest-Paid NWSL Players Right Now
Sophia Smith leads the way as the highest-paid NWSL player, earning a reported salary of over $500K annually.
U.S. Men’s Basketball Delivers Most-Watched Gold Medal Game In Decades
The final averaged 19.5 million viewers, peaking at 22.7 million.
Welcome to the one-stop shop for all things soccer this summer. Explore the storylines behind Copa América, MLS, NWSL and of course, the Paris Olympics. Dive into transformative deals, viewership records, and all the compelling headlines and stories that delve into the business impact of soccer across this summer’s iconic events.
Read more
Carli Lloyd on USWNT: ‘My Criticism Was Correct’
Lloyd famously criticized the team for being chipper after a loss.
The Most Watched Soccer Games in U.S. Television History
The top four most watched soccer games are World Cup Finals, averaging 24.4 million U.S. viewers between them.
The Highest-Paid NWSL Players Right Now
Sophia Smith leads the way as the highest-paid NWSL player, earning a reported salary of over $500K annually.
Saudi Arabia Submits Bold World Cup Bid That Includes a Cliffside Arena
The Saudis are proposing a new stadium in a futuristic city called Neom.
Front Office Sports Today
Gold, Controversy Mark End of Olympics for US
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Thank You and Goodbye: A’s Sell Out Final Game in Oakland
The A’s announced that the game is already sold out.
Guardian Caps Have Arrived in the NFL
Colts star Jonathan Taylor strapped one on for Sunday’s preseason game.
USA, NBC Win Big in Paris
Also: The Olympic torch passes from Paris to Los Angeles—and the 2028 Games.
