Last month in honor of the NCAA tournament, Adidas introduced special jerseys for Baylor that read ‘Sic ‘Em Bears’ on the front. Unfortunately for Adidas and Baylor, the NCAA banned them from the tournament because of a rule stating teams can only have their names or mascot’s names on the front.

But no rule like that exists for the 3-point contest. So thanks to Brady Heslip, Baylor’s 3-point shooting ace, the jerseys did get their time on national television.

https://twitter.com/ESPNCBB/status/451902690230927360/

Heslip won the men’s 3-point shooting contest, but lost to Louisville’s Shoni Schimmel in the overall championship.