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Over 8 in 10 of consumers say Generative AI is the future vs. a fad, but are they optimistic or sceptic? One year after the viral launch of Open AI’s ChatGTP, GenAI has become an integral part of people’s lives. Find out more in our first EMEA Consumer Navigator study which takes the pulse of consumer adoption of Gen AI, what types of tasks they are using it for, and how they feel about the current capabilities of the technology as well as how marketers can prepare for its future impact. 🔗 Discover more: https://lnkd.in/gfKDvFVE #EMEAConsumerNavigator #GenAI #EMEA #consumerinsights