“Ethan would make a fine addition to any team or better still the head of that team. He is a highly motivated and focused perfectionist that strives for excellence in everything that he does. From my three years of study with him at IDC, I would recommend him to any future employer with the highest regard.”
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Brick-and-mortar retail was written off during the pandemic, but now it's thriving. Lodging was also predicted to decline, but have you been to the…
Brick-and-mortar retail was written off during the pandemic, but now it's thriving. Lodging was also predicted to decline, but have you been to the…
Liked by Ethan Chernofsky
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📄IMPRESSIONS WHITE PAPER HIGHLIGHT📄 Placer.ai’s location analytics platform offers insights into store visits, audience reach and frequency…
📄IMPRESSIONS WHITE PAPER HIGHLIGHT📄 Placer.ai’s location analytics platform offers insights into store visits, audience reach and frequency…
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Content + Experience = Visits/Transactions/Opportunity in the theater space. I know... shocking, right? But in all seriousness, we need to be…
Content + Experience = Visits/Transactions/Opportunity in the theater space. I know... shocking, right? But in all seriousness, we need to be…
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Important starting point. I love True Classic. I love the the product (obviously wearing one of their Tees in the session) and the incredible brand…
Important starting point. I love True Classic. I love the the product (obviously wearing one of their Tees in the session) and the incredible brand…
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Brooke Persich
I’m honored to be one of the judges for this year’s Pause Fest & Awards We have 12 new categories, to help celebrate a diverse range of innovations and achievements across the business landscape. New categories include: Creative Maverick — for unstoppable leaders. Quiet Achiever — for the unsung heroes. Splash Down Under — for entering into the Australian market. Always Evolving — for a culture of continuous improvement. Ethical Leadership — for exemplary governance. Collab — for mutual growth and innovation. Going Global — for international growth and success. Next Level — for scaling through acquisition or integration. Enter today: https://lnkd.in/dVhNxAQw We love clever ideas, no matter the size, that spark something bigger and have an impact. Let Pause Awards tell your story. Together, we break through. 🚀
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Daniel Manu
Do people still care about #PrimeDay? Well... yeah. But how does that translate to spending by both consumers and marketers? My Skai colleague Gil Sadeh recently gave Street Fight his perspective, including: 💵 75% of US consumers plan to spend the same or even more than they did last year. 👀 For brands, #PrimeDay2024 is an opportunity to raise visibility for slower-moving product lines. 🛒 Another tip: promote less expensive items so new buyers can sample your brand (then remarket your more premium items to them in the future). 🖥️ According to Skai's exclusive consumer survey, the top product categories this year will be: big-ticket electronics, home goods, fashion & apparel, and beauty & personal care items. Get more insights from Gil's interview here: https://lnkd.in/eUZccDZj
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Hollis Guerra
Have loved reading (and listening to) Kimeko McCoy, Digiday ask questions when it comes to #genai and what how to mitigate marketers' concerns. Razorfish's Cristina Lawrence joined in on the conversation, with a big point around brand reputation and perception when it comes to #ai. Have a read: "At the end of the day, with the brand clients, what they care about is the perception of the brand and the implications to brand perception. As we continue to refine the content labeling and that provenance piece, I think we will get to a point eventually where that apprehension will subside." https://lnkd.in/gb2wPKT8
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Samantha Mellor
Brand safety and quality journalism go hand in hand. Environments built by publishers committed to providing trusted, quality and transparent journalism and storytelling in service of consumer trust don't put brand equity and perception at risk. In fact, research has proven over and over again that concerns around negative sentiment transfer are unfounded and brands that advertise in news, on average, experience measurable lifts in brand attribute, perception and full-funnel metrics. Let's turn the tide on this narrative Simon Klein Ben Hovaness Mia Lehmkuhl Libby Rob Bradley Neala Brown @Cannes2024! #cannes #cannes2024 #canneslions2024 Teads
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Pierre de Grandmaison
Everyone talks about CTV in the Adtech industry but is it really the future? Our daily time spend is on Mobile devices because our Mobile device follows us anywhere we are and this is not going to change anytime soon- Mobile is all about Vertical Video comsumption driven by Social platforms so I fully agree with IAB forecast “Vertical Video will overtake CTV sooner than expected” and award winning “Storylines” created by SeenThis will only accelerate this trend reproducing the same immersive full screen Vertical Video experience but on the Open Web using existing Social assets. Are you ready for surfing this huge wave? Come and join us @Cannes lions to discuss this and shape together the future of adtech 🚀
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Sharon Erde
When crisis management becomes a strategic imperative. Here's a recap from our latest G-CMO Panel Discussion at Startup Nation Central, alongside PR maven Leron Kornreich and my talented colleagues Aliza Tamir and Ari C. Applbaum about redefining PR success in today's dynamic landscape. 🔟 key takeaways from my talk about proactive crisis communication for Israeli companies on the global stage: 💡There's no one-size-fits-all answer. 💡Transparency is Key: A well-defined communication strategy is crucial. Silence can be misconstrued as indifference. Proactive communication can help manage the narrative and mitigate reputational risks. 💡Opportunity to Shape the Narrative: By engaging with the media, companies have a chance to clarify their position, values, and actions during the conflict. 💡Level of Impact: Where's a company’s main market? What stage is the company at financially? Business continuity is a consideration -- can you afford to potentially lose customers by speaking out? 💡Company Values: Companies known for strong values may be more inclined to take a stand, even if it risks angering some. 💡Story's Narrative: How does the story align with the company's values? Does it present an opportunity to showcase resilience and business practices? 💡Target Market Impact: How will media coverage affect your brand reputation in different markets? 💡Crisis Communication Opportunity: Can the situation be used to promote a positive image through effective communication? The CEO's persona matters too! ⭐ Leadership Style: Outspoken CEOs might be more inclined to take a public stance during conflicts. Media savvy leaders even more so. But cautious CEOs might prefer a measured approach. ⭐ Authenticity Matters: Don't try to exploit a crisis or fake its impact. ---- PR guru Leron Kornreich of Si14 Global Communications gave a superb talk about Tailored Strategies: encouraged Marketing leads to forget cookie-cutter solutions and emphasized the need for customized plans that align with specific business goals. #MeasureWhatMatters Aliza Tamir, CMO of SNC shared insights about "Israeli Tech Delivers No Matter What" campaign, which gained significant traction following the October 7th war and was the epitome of a 'by the industry for the industry' initiative. Ari C. Applbaum gave first-hand advice about the broader challenges faced by Israeli companies on the global stage. Thanks Shiri Grosbard, Sophie Melnik Amitay, Orit Cohen, for the invite to talk. 📷 Sabine Sharon #crisismanagment, #PRSucccess, #MarketingStrategies, #NoMatterWhat
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Sudarshan S
Celebrate 25 Years of Entrepreneurship, and Growth with Prognosys Today marks a milestone! 25 years ago, on July 14th, 1999, I took a leap of faith and founded Prognosys Perception Management (now Prognosys Marcom Services). The decision came after 8 enriching years working across leading agencies. The enriching experience, and that diverse exposure, gave me the guts and confidence to dive headfirst into entrepreneurship. It's like learning to swim–you jump in, then figure out how to navigate the currents, weather the storms, and ultimately, stay afloat. Prognosys Marcom Services has come a long way since then. We started with PR and Events, but the marketing landscape and we have evolved. Today, we offer a comprehensive suite of services, including internet marketing, integrated marketing communication, content creation (both online and offline), branding, training, and even phygital marketing solutions. Throughout this journey, I've worn many hats: columnist, consultant, trainer, mentor... the list goes on! This is a heartfelt thank you to everyone who's been a part of this incredible ride – employees, clients, collaborators, well-wishers–your support has been invaluable. As we celebrate this anniversary, I'm excited about the future. Here's to continued growth, innovation, and success together! #entrepreneur #anniversary #marketing #communication #growth
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Anita Caras
Through direct integrations with publishers Teads has sight of consumers digital reading habits...those familiar with Teads will see this as 'old news', but here is where it gets interesting....we are now combining this with our understanding on the content they watch to create a single profile across multiple screens, unlocking new targeting, measurement & product solutions for our customers. #omnichannel #teads #targeting #measurement
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Carryl Pierre-Drews
Streaming is surpassing cable, and it's likely due to the control that viewers have over what they watch and when (along with other factors). I know I sure do subscribe to quite a few services which gets expensive. IAB CEO David Cohen told Axios, "I think that there's a lot to be said for the power of the bundle. Consumers are not going to subscribe to seven or eight things, they simply can't afford that." We have to start adding layers. Investing in streaming isn't enough — we also need to add bundles that make financial sense to consumers who are now faced with the task of choosing which services they can afford. #IAB #Streaming #Bundles #StreamingServices
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Soizic Sacrez
The IAB Retail Media Goes to the Movies: How the Convergence of Commerce Media & Video Will Transform Shopping is an insightful analysis that reveals how the blend of #RetailMedia and #video, especially through Connected TV (#CTV) and shoppable content, is reshaping consumer engagement and shopping habits. Download the full report: https://bit.ly/3TX2GiP
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Lana McGilvray
In today's issue of AdExchanger, Anthony Vargas discusses why media mix modeling aka MMA is back in a big and more powerful way for marketers c/o the best new solutions like FutureSight.online with the founder and CEO of the business, Marilois Snowman and measurement and research legend, Josh Chasin. Read more! #adeffectivness #MMM #measurement #attribution #omnichannelmarketing
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Brian Danzis
As the CTV landscape evolves, contextual AI is becoming essential for advertisers, addressing key challenges like targeting limitations, transparency issues, and lack of real-time insights. Jon Wallett VP of Sales, East Coast at Seedtag, emphasizes that innovation in contextual targeting is crucial for future success. Seedtag's contextual AI, Liz, enables brands to develop effective audience strategies, enhance creative messaging, and gain valuable insights, all while adapting to real-time trends. Wallett argues that embracing these advancements will drive greater transparency and more inclusive, interest-based targeting, making contextual AI indispensable for modern advertising. Watch the full interview here to learn more 📺 : https://lnkd.in/eZadMN24 #ContextualAI #CTVAdvertising #InnovationInMarketing
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Alexander Kuznetsov
TV, Google or social media? The folks at Society22 and Censuswide conducted a study to find out which channels have the most influence on U.S. consumers. Notably, most respondents were able to name the sources of brand information for the last five products they purchased ✅ Internet searches came out on top (36%). This was followed by recommendations from family or friends (30%), brand advertising on TV or radio (25%), social media advertising (23%), and brand stories from other content creators or influencers (20%). When it comes to what most often inspires US consumers to make a purchase, YouTube leads the way (37%), followed by TV commercials (36%), offline sources such as friends, family and in-store displays (35%), Facebook (30%) and TikTok (26%). ➡️ The main conclusion of the researchers is that in order to influence purchase decisions through content, brands need to tailor it to their target audience. I would add that regardless of which channel your audience chooses, be mindful of your reputation. Don't skimp on content creation, manage negative feedback effectively, and word of mouth will work for you, both online and offline. #Research #SocialMedia #ReputationExpert
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Adtech God
OPTIMISTIC OUTLOOK: PUBLISHERS REPORT REVENUE GROWTH - Apartment Therapy Media expects a 17% revenue growth for 2024, with a strong Q3 forecasted. - Vox Media relies on tentpole events and franchises to sustain visibility amid market fluctuations. - Gallery Media Group reports a 10% increase in average deal size, with 20% of revenue from new clients. - Gannett | USA TODAY NETWORK identifies strong advertiser interest in sports, particularly women's sports, post-Cannes. - Bloomberg Media notes high demand for sports content from advertisers after Cannes insights. 📖 Article by Digiday : https://lnkd.in/gXqjEEjk 🌎To learn more join the AdTechGod Slack Community: https://lnkd.in/g-XzVDkX ✉️Sign up for the Marketecture Media newsletter: https://lnkd.in/gjGRM_uk
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Tom Triscari
Adtech M&A is certainly heating up. Last week Digiday reported that Teads is exploring various sale options. This kind of news piques our Quo Vadis curiosity. So we did our best to puzzle together a fundamental valuation model. As imperfect as it may be, our model tells us that $2.2 billion is close to the magic number. Get the details and see how we get there: https://lnkd.in/ee6wEyXM Subscribe to Quo Vadis to follow this very interesting adtech valuation story! #adtech #programmatic #radicaltransparency
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James A. Pearson
“The adoption of #GenAI to know more, do more, learn more, and achieve more also has the #potential to transform #marketers, starting with the #CMO,” said Steven Gerber, President and COO of Zeta Global MONDAY MARKETING AI MASTERCLASS FROM THE CMO COUNCIL & ZETA: The CMO Council and Zeta Global, a leading AI-powered marketing cloud, will SOON announce the findings of the #CMO #Intentions #2024 study. This study, conducted in the first quarter of the year, surveyed over 150 CMO Council members from North America and Europe, revealing a significant shift toward marketing technology. Steven Gerber #President and #COO of Zeta Global, highlighted that CMOs are now clear and confident about where generative AI can deliver the best results for improving marketing processes and execution in 2024. He emphasized that companies like Zeta Global focus on three key generative AI drivers to boost marketing productivity, effectiveness, and innovation. The study also revealed that #60% of #marketers view marketing as providing the most value and return on investment in 2024. By teaming up with Zeta Global, the CMO Council gained insights and predictions from a sample of its 16,000 members, who collectively manage nearly $1 trillion in annual marketing spend worldwide. The #Chief #Marketing #Officer (CMO) Council and its strategic interest communities include more than 65,000 global #executives in more than 110 countries covering multiple industries, segments, and markets. #CMOCouncil research findings are based on a survey of nearly 200 chief marketing executives throughout #NorthAmerica and #Europe. #Zeta Global is a data-driven, cloud-based marketing technology company; it recently achieved an #alltime #high #stock closing price of $17.42, representing a year-to-date increase of #97% - WIN YOUR WEEK AND GET AN EXCLUSIVE PREVIEW ONLY IN Forbes TODAY!
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