In a world wary of false advertising about green initiatives, brands must prioritise genuine, transparent sustainability actions to build trust and avoid backlash, explains Abhijeet Sonar, head of marketing, Hansgrohe Group India. #advertising #campaignindia #adcampaigns #greenwashing #sustainable #brands #advertisers
Campaign India
Advertising Services
MUMBAI, Maharashtra 36,503 followers
The best of advertising and marketing content
About us
Campaign India brings readers news on the latest developments, thought-provoking and timely analysis and informed debate on issues that confront practitioners in the country. We reach key decision makers and influencers in media planning and buying agencies, creative agencies, and PR agencies, and senior management, marketing directors and brand managers in companies. Since the launch, Campaign India has grown to be the authoritative voice of the media, marketing and advertising community in the country. We draw heavily on the heritage of being the sister title to Campaign in the UK, US and Campaign Asia-Pacific in Hong Kong. This allows Campaign India access to the finest articles and features from across the world. Campaign India communicates up-to-the-minute news to readers and subscribers and carrying content specific and unique to the website.The site publishes interactive and user-generated content, including videos, blogs, podcasts, polls and galleries, offering readers the opportunity to comment on, contribute to and debate over industry issues.
- Website
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http://www.campaignindia.in/
External link for Campaign India
- Industry
- Advertising Services
- Company size
- 11-50 employees
- Headquarters
- MUMBAI, Maharashtra
- Type
- Privately Held
- Founded
- 2007
- Specialties
- Marketing, Advertising, communications, public relations, digital marketing, digital advertising, content, and media
Locations
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Primary
4TH AND 5TH FLOOR, UNIT NO.401,502,503,
RAHEJA XION OPP NIRMAL PARK, DR BABASAHEB AMBEDKAR MARG, BYCULLA (EAST)
MUMBAI, Maharashtra 400027, IN
Employees at Campaign India
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Preeti Hoon
Consulting Editor, Campaign India | Anchor/Broadcast/Digital/Events | Interviewwali Channel 2 crore+ organic views | @IIFA23 @ZeeCine23 | x-TOI…
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Unnati Joseph
Haymarket SAC - Campaign India
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Deepak Kumar
TEAM LEADER at campaign india research & marketing services pvt. ltd
Updates
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This week saw Google hit with antitrust rulings that could shatter its dominance, while Musk's X hemorrhaged advertisers with a redeclared war. The digital landscape is fracturing before our eyes. What happens next? #googleads #twitter #techcompanies #advertisers #advertising #adcampaigns #campaignindia
Tech On Me: Google, X and the big tech drama | Advertising | Campaign India
campaignindia.in
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Nalin Jain, chief marketing officer of Godrej Capital, discusses with Vinita Bhatia how the financial services company is boosting its brand visibility with a savvy mix of online and offline tactics—making its name the one everyone knows. #marketing #marketers #CMO #brandbuilding #digitalmarketing
The CMO's MO: Godrej Capital’s Nalin Jain on revamping marketing to hit new highs | Advertising | Campaign India
campaignindia.in
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WPP has just posted a revenue decline, with its creative agencies division taking a particular hit. Now, global CEO Mark Read faces scrutiny over the high-profile sale of WPP's stake in FGS Global, a move that follows criticism from FGS Global's own CEO about the limitations of life inside WPP. Campaign's sister publication PRWeek sat down with Read to dissect the implications of the sale, address the criticisms head-on, and reveal how WPP plans to navigate these choppy waters. #WPP #mediacompany #advertising #adagency #mergersandacquisitions #mediaplanning #advertisers #adagencies
5 questions for WPP CEO Mark Read on the FGS sale | Advertising | Campaign India
campaignindia.in
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Amagi Corporation, a provider of cloud-based SaaS technology for connected TV (CTV), announced a strategic partnership with Anoki Inc, which offers artificial intelligence (AI)-powered contextual CTV advertising. This collaboration hopes to accelerate the growth of contextual advertising for free ad-supported streaming TV (FAST), supercharging an era of AI transforming the CTV industry. #amagi #anoki #ctv #contextualadvertising
Amagi partners with Anoki to bring contextual CTV advertising to free ad-supported streaming TV | Advertising | Campaign India
campaignindia.in
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“The coming together of Lions and Effie is a powerful testament to the fact that effectiveness and creativity in marketing are inextricably linked,” said Ascential CEO Philip Thomas. #adtech #advertising #adagency #adbusiness #marketing
Lions parent company to acquire The Effies | Advertising | Campaign India
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IPG Mediabrands, the media holding company within Interpublic Group (IPG), has launched its new GCC at the International Tech Park in Pune. The centre, operational immediately, will provide services across various areas, including biddable, analytics, and media operations. #adtech #GCC #techcompany #advertising #adagency #IPG
IPG Mediabrands expands Indian presence with new capability centre in Pune | Advertising | Campaign India
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At a time when newsrooms are experimenting with different combinations of formats, revenue streams, and content types, a study by Google in partnership with Kantar, shines a light on the levers that drive online news subscription and how these vary across languages. #Google #Kantar #newssubscribers #newspaper #publishers
Quality, flexibility, and convenience core to winning Indian news subscribers: Google and Kantar study | Advertising | Campaign India
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Manish Bhatnagar joins BEI Confluence Communication as director—digital services; Safex Chemicals India Ltd appoints Chandrashekhar Shukla as president of sales and marketing; Bharatendu Kabi joins JSW as executive vice president and group head of media and communications; Manish Tiwary resigns as head of Amazon India; NIIT Limited Ltd appoints Anshumaan Prasad as head of marketing; Asymmetrique wins digital mandate for Laljee Godhoo & Co.; Neeraj Vyas moves on from Sony Pictures Networks India to pursue an entrepreneurial journey; Former Contract Advertising executive Subho Sengupta launches Possible Creations... A roundup of some of the moves and wins in the industry this week. #advertising #marketing #marketers #mediapitch #mediawin #adcampaigns #adagency
Moves and wins roundup: Week of 5 Aug | Advertising | Campaign India
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WPP has cut its 2024 growth forecast as it reported a drop in like-for-like revenue less pass-through costs in Q2 of 0.5%. In the Asia-Pacific region, India emerged as a standout market, with revenue growing by 9.1% in Q2. However, the decline in China overshadowed this positive performance. #WPP #GroupM #ogilvy #burson #VML #advertising #adadgency
WPP now expects revenues to decline in 2024 after cutting forecast and 3,000 roles | Advertising | Campaign India
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