Schbang

Is your website not ranking high on Google? Here’s how a content audit can save your brand. We supercharged growth for Ethos, a luxury watch marketplace, by creating a highly tailored SEO-powered content audit and strategy. This resulted in a 106% increase in sessions and doubled their engagement. 👇 Steps to utilize the power of On-Page SEO: 1.) Set Clear Goals: For Ethos, the goal was to increase conversions on the website. ✨Hot Tip: Always ask why you are doing this content audit. Whether it's for improving SEO, increasing engagement, or updating outdated information, identify and list your objectives. 2.) Use Customer Journey Tools: We identified that many consumers searching for watches were looking to buy. ✨Hot Tip: Tools like SparkToro and GA4 provide insights into your audience's demographics, interests, and behavior, helping you tailor content to better meet their needs. 3.) Analyze Previous Content & Gather New Content: We created blogs for different categories like review, exclusive, spotlight, and more for better content digestibility. ✨Hot Tip: Use Google Analytics (GA4) to review key performance indicators such as bounce rate, average session duration, and conversion rates to identify high-performing content and areas needing improvement. 4.) Keyword Research: While the intent was primarily commercial, we shifted focus from generic keywords to more specific ones like ‘price’ and ‘shop buying,’ incorporated across blogs, copies, and FAQs. ✨Hot Tip: Use tools like Semrush and Ahrefs to find high-volume and low-volume keywords and strike a balance between them in your content. ➡ Housekeeping for SEO Optimization: ✨Used H1, H2, H3 tags for better readability. ✨Enhanced content digestibility and search engine understanding by breaking down content into bullet points. ✨Ensured all Meta tags, descriptions, and titles included target keywords like "men's luxury watch." ✨Optimized images for quick loading time using tools like Tiny.png. Used Canonical Tags to clear confusion for Google on which page needs to be redirected and ranked. As a result, Ethos started ranking for relevant keywords like ‘Quartz watch’ and ‘gold watch price,’ bringing the right audience to the page. We also saw a 37% rise in organic leads and a 100% increase in leads specifically for the men’s category, demonstrating targeted success. Any questions about On-Page SEO? Comment below and let our Schbangers help you out. Ps- Looking to rank your brand? Reach out to bd@schbang.com today. #SERP #SEO  #Schbang  #OnpageSEO #SEOranking 

Want to know the hype around an innovation or need an opinion? Let our expert Schbangers answer everything that makes your brain curious about technology, integrations, and automation.👇

We tend to showcase the best of work happening within the organisation, and today, we tend to showcase the best of people who make our work life better, just by being in it 🙌🫶🥹 Presenting - The Keepers Of Schbang ❤️ #schbang #keepers

Schbangers who are killing it at the international level - meet Manik Rege! Manik is part of our Culture, Communications, PR & Academy Team. He recently wrote & launched his own book (yes, a whole book!!) titled "Tired 2 Hired: 75 Practical Hacks to get your Dream Job." It is a must-read, hands-on, A-Z, no-frills, practical guide for Gen-Zs who are looking for guidance on how to get their foot into their dream agencies & brands in the age of increasing competition & AI. What sets it apart is that he's added a lot of his personal experiences & learnings which helped him eventually get hired at Schbang, making it relevant & relatable for any youngster looking to join us. Go grab your e-copy from Amazon right now & stay tuned for the paperbacks coming soon in India! - https://amzn.in/d/hq6zCQZ Manik's also shot a podcast on how he cracked his application at Schbang despite being rejected twice - check it out on our YouTube channel too! Here's to literally writing our #IndiaToTheWorld story! 🚀 If you’re a Schbanger and have achieved a milestone too, get in touch with the culture and communications team! 🥳 #Tired2Hired #ManikRege #Schbang #CreateASchbang

Is it time for your business’ branding to have a fresh change? Let’s check! 👇 Branding is not just pretty logos or colours - it’s how you control your business’ perception in your audience’s minds, which can make or break your sales. As you evolve in terms of the products you sell, the markets you cater to, and the new personality you’re aiming to portray, you might need to revise your logo, fonts, colour scheme as well as non-visual elements like taglines, tone of copy (e.g. funny to mature), etc. Usually, a good time to consider this is: ⭐ When you’ve taken over a traditional business but want to revamp it to signal that you’re relevant & keeping up with the modern times or you want to expand to newer markets & capture fresh TGs with different tastes or needs ⭐ Your business model, product range & pricing have changed (e.g. become more premium), which would need to be supported with visual cues (e.g. more minimalist packaging) ⭐ You’ve gone through a long-term PR crisis, are facing stiff competition, or need to address a drop in sales, so you want to start fresh & reset people’s perceptions ⭐ You need to keep up with changing tech, design trends, user tastes & social platform specs, which currently need a minimalist, simple, non-gradient & flat 2D approach But let’s not get ahead of ourselves … because a hasty or unnecessary rebrand can be counterproductive if: ❌ 1.  People don’t recognize the new brand at all, negating all your brand equity gained over the years ❌ 2. Users find it less appealing if the new messaging does not land correctly (e.g. a juice brand experimented with using juice glasses on its packaging instead of fresh fruits, which unexpectedly turned away many users from picking it up) To avoid this: ✅ 1. Be clear on why you’re doing it, why it is necessary, and what emotional & visual messaging you want to convey through the fresh identity ✅ 2. Conduct real interviews & focus groups with on-ground users both before, during & after the rebranding exercise so that you know how they are likely ✅ 3. Ensure it has some recognizable elements of the old brand so that your existing audience can still relate to it rather than it looking like a new market entrant Khyati Nandu, Senior Graphic Visualiser, Schbang expressed "Rebranding is not just about changing the name or logo. It enables a company to stay relevant, adapt to market shifts, and strengthen its connection with its target audience. It revitalises the brand’s image, sets it apart from competitors, and ensures alignment with evolving business goals and values. As businesses and markets change, a brand must evolve to remain competitive and resonate effectively with its audience. This is why rebranding is not just an option, but a strategic necessity for long-term success." Which one is your favourite rebrand in the last couple of years? Let’s chat in the comments below! P.S.: Get in touch with bd@schbang.com to partner up! 

Women Leading Change Awards 2024 by Campaign India Dhvani Jagasia grabs the “Fintech Woman Leader” in Women Leading Change by Campaign India! Divisha Iyer holds the “Creative Captain” for ‘Finolex Peedhiyan Badlengi Pipe Nahi’ in Women Leading Change by Campaign India! Heartiest congratulations to the women creating an impact🫶🥳 #schbang #campaignindia

Hey Business Managers, we are here on behalf of your customers! 👀 When you listen to them, you create an impact. For instance, here’s how we conducted social listening for a consumer electronics brand & achieved  + A 3x increase in positive sentiment on platform X + A 20% decrease in negative sentiment on LinkedIn + Over 50% reduction in negative sentiment conversations on Meta -> Monitoring Phase: Initially, we identified a significant volume of customer complaints, particularly regarding service quality and after-sales support within a specific product category. Many issues were also raised due to delayed or incomplete resolutions, leading to even more frustration among their customers. -> Recommendation Phase: We compiled actionable recommendations categorized by issue types—such as part failures, missing/broken parts, and delayed deliveries. We paired each kind of complaint with recommendations and passed the database to the relevant teams for swift resolution. -> Actionable Phase: To prevent future issues, we collaborated closely with the product and R&D teams, providing detailed feedback on customer concerns like overheating and leakage. This proactive approach aimed to enhance product quality and close service gaps. Is your brand ready to prioritize customer satisfaction? Contact us today at bd@schbang.com to discuss how we can help enhance your brand's customer-centric reputation. Glossary: Social Listening - Monitoring social and web interactions using tools to understand real-time insights into customer opinions and market trends #CustomerExperience #CustomerSatisfaction #DigitalTransformation #SocialListening #Schbang 

Hey, we just got a call from Sammies! 🥳🙌 #Sammies2024 #CreateASchbang

We are excited to introduce our new video series, Microdoses, designed to demystify complex media and tech terminology. In our inaugural episode, we delve into the concept of "lookalike audiences," explaining its significance and application in digital marketing. This series aims to provide clear, concise explanations of intricate topics, making them accessible and relevant to professionals at all levels. Join us as we simplify the jargon and offer valuable insights to enhance your understanding of the digital landscape. Stay tuned for more episodes! #microdoses #lookalikeaudeince #mediajargon #episode1

Can your words drive traffic in 360 characters. Then, you’re at the right place. Join Schbang as a Content Writer! 📣 We're hiring Content Writers and Strategists in Mumbai (0-2 years experience) with experience using content to drive conversions, traffic & leads on our partner's website. Crunch numbers into words that drive traffic & sales. Write SEO-powered content that has an impact on the brand's bottom line. If you can put content & strategy together, we want you on board! ✨ Open Positions ✨ Content Writer: Crack client briefs, write high-quality & impactful content Sr. Content Writer: Drive strategies, lead client interactions, manage quality Register via the Google Form - https://lnkd.in/e6avbiBn #ContentWriter #CreateASchbang