Did You Know? Smartphone paid search spend surged 68% with an 86% click increase, even with a 10.4% CPC drop! Tablet spend skyrocketed by 135%, driving overall search ad spend up by 21.6%! #SearchAdvertising #MobileGrowth #DidYouKnow #DigitalMarketing
Paragon Digital Services
Advertising Services
Chennai, Tamil Nadu 21,978 followers
A premier digital media services agency offering expert media operations and business services. ISO 9001:2015 certified.
About us
A premier digital media services agency offering expert media operations and business services to advertisers, publishers and platforms. ISO 9001:2015 certified, we are distinguished by exceptional delivery optimization and white glove service to 50+ clients.
- Website
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http://www.paragondigitalservices.com
External link for Paragon Digital Services
- Industry
- Advertising Services
- Company size
- 1,001-5,000 employees
- Headquarters
- Chennai, Tamil Nadu
- Type
- Privately Held
- Founded
- 2007
- Specialties
- Digital Advertising, Display Advertising, Search Advertising, Campaign management, Campaign Reporting, Campaign Analytics, Business Analytics, Data Management, Reporting, Programmatic advertising, Media Services, and Media Operations
Locations
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Primary
734 MGR Main Road
Tyche Towers
Chennai, Tamil Nadu 600041, IN
Employees at Paragon Digital Services
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Andrew Fawcett-Wolf
Media & Creative Services Executive (General Management, Sales/Sales Management, Operations Managment (On/Near/Offshore), Finance, HR ). Diversity…
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Kuntal Shukla
Brand Management | Digital Marketer | Project Manager | Full time Learner currently at Paragon/Dentsu
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Sivaramakrishnan Hariharan
🏆 LinkedIn Top-Voice Decision Making Badge |Inspire Change Award Winner at dentsu |IT Automation|Center of Excellence for Automation &…
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Filip Szymanski
Senior Director, Client Services at Dentsu (Paragon Digital Services)
Updates
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Paragon collaborated with a multinational hospitality firm to increase bookings in the competitive Australian market, achieving a higher ROI of $11 through efficient budget allocation and optimized ad strategies. Swipe to read more. #HospitalityMarketing #ROI #AdOptimization #DigitalMarketing #CaseStudy
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Paragon Digital Services reposted this
Wow, what a ride it's been with Google's cookie conundrum! After years of back and forth, they've decided to keep third-party cookies in Chrome. But wait, there's more. Google’s new "informed choice" experience in Chrome could change the game entirely. Here’s the scoop: Google’s working with regulators and rolling out a fresh approach. No timeline (smart move, Google!), but the Privacy Sandbox isn’t going anywhere. In fact, it’s getting more investment, and new privacy controls like IP masking are on the way. For those of us who’ve been grinding away on cookie alternatives, keep going! Google’s tests are showing promising results—ad spend and ROI recovery rates are climbing. Sure, the Sandbox has its hiccups. Publishers have been frustrated, but this could be a blessing in disguise. If users opt out of cookies, Sandbox APIs might be the targeting solution we need. So, while fellow marketers might be relieved to hear cookies are sticking around for now, let’s stay agile. The landscape is shifting, and we need to be ready for whatever comes next. Remember, just like Apple did with App Tracking Transparency, Google might still surprise us. #Googlecookie #SandboxAPIs Sujith Mohandas David Tyler Andrew Fawcett-Wolf Sarah Chapman
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Insights into US ad spending trends for 2024 reveal traditional search as a frontrunner with $90.73 billion, despite rapid growth in retail media, CTV, and social. Discover key strategies for leveraging mixed media approaches and identifying untapped channels to maximize ad impact! #AdvertisingTrends #DigitalMarketing #MediaStrategy #ROI
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Excited to share our success story in boosting organic traffic for a lifestyle loyalty program! With strategic SEO tactics, Paragon helped enhance search engine rankings and significantly increase organic traffic for health and fitness-related keywords. Thrilled about the results achieved in collaboration with our client! #SEO #OrganicTraffic #SuccessStory #DigitalMarketing
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Secure your IT assets with ISO 27001! Partner with Paragon Digital Services to cut costs by 60% and build trust through robust risk management. Contact Sujith Mohandas to learn more. #CyberSecurity #DigitalMedia #ParagonDigitalServices
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Unlock the Power of CTV with Paragon! Learn from our experts, Anbu and Vijay, about how we drive viewership and engagement for top media and entertainment brands. #CTV #VideoMarketing #MediaExcellence
Driving Viewership in the Era of CTV: Why Paragon is the Secret Sauce for Many Media and Entertainment Companies
Paragon Digital Services on LinkedIn
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Boost your YouTube game with Paragon Digital Services! From rapid uploads to expert channel management, we help brands, creators, and agencies maximize their content's potential. Ready to soar? Partner with Paragon today! #YouTubeGrowth #VideoMarketing #ParagonDigital #mediaandentertainment
Paragon Media & Entertainment Services At-a-Glance
Paragon Digital Services on LinkedIn
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Supercharge your ad spend with high ROAS! Lower CPC, target your audience effectively, and use precise keywords for better leads. Optimize negative keywords and landing pages for maximum impact. Boost your ad performance and efficiency now! #DigitalMarketing #ROAS #PPC #AdStrategy #MarketingTips
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Investing in SSP inventory quality is crucial for brand building! At Paragon, our dedicated team conducts monthly human assessments to ensure brand safety, ad fraud prevention, and superior campaign performance. Trust us to safeguard your reputation and ROI. #AdTech #BrandSafety #SSP
The Importance of SSP Inventory Quality Assessment
Paragon Digital Services on LinkedIn