Devasis Chattopadhyay

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Corporate Reputation Adviser, Brand Strategist, and a Columnist. Trusted Advisor to 'C'-…

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Volunteer Experience

  • A home away from home for destitute children of Denotified Tribes

    Avyudaya Ashram Sangha - Morena. The Chambal Valley, India.

    - Present 20 years 8 months

    Civil Rights and Social Action

  • Member

    Metta Foundation Charity

    - Present 7 years 9 months

    Civil Rights and Social Action

    Serving the cause of underprivileged children

Publications

  • Festival season and brands during the pandemic pandemonium

    www.adgully.com

    The coronavirus sweeping across the India has crippled the massive festival industry that caters to religious gatherings for over one billion Hindus, 200 million Muslims and 32 million Christians. Most Indians are religious, and festivals are a time to express their faith – and spend money. Community festivals are also big business for the organisers, corporate sponsors and logistical suppliers of food, music, decorators, electricals and lights, transport, security and primarily the potters and…

    The coronavirus sweeping across the India has crippled the massive festival industry that caters to religious gatherings for over one billion Hindus, 200 million Muslims and 32 million Christians. Most Indians are religious, and festivals are a time to express their faith – and spend money. Community festivals are also big business for the organisers, corporate sponsors and logistical suppliers of food, music, decorators, electricals and lights, transport, security and primarily the potters and idol-makers.

    Read on my article...

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  • Without Prejudice ( a fiction )

    Niyogi Books India

    "Is a woman’s body her own? How far does her freedom extend? What can she do when social traditions, laws of the land and above all, prejudices of individuals, bind her down; make her a slave to her own identity and turn her into a commodity to be bought and sold? How can she turn back the tidal wave of social events set loose by the origins and consequences of various social traditions?
    These and other questions rise in the mind of the reader who navigates the pages of the novel and…

    "Is a woman’s body her own? How far does her freedom extend? What can she do when social traditions, laws of the land and above all, prejudices of individuals, bind her down; make her a slave to her own identity and turn her into a commodity to be bought and sold? How can she turn back the tidal wave of social events set loose by the origins and consequences of various social traditions?
    These and other questions rise in the mind of the reader who navigates the pages of the novel and follows the life of Pallavi, through her eyes and the eyes of the two men who play pivotal roles in her odyssey—Rajkumar and Roy, characters the author has lovingly sketched, as he takes the reader through a journey in time."

    - Communicator, corporate reputation advisor and brand strategist, Devasis
    did his graduation in commerce from Calcutta University. Thereafter, he did his post-graduate diploma in PR. Initially, he chose his career in advertising, later on he took up Public Relations as his calling.

    He began writing free-lance non-fiction features just after his graduation since early 1980s, during his spare time and continued writing them in various Indian newspapers and magazines for nearly two decades. Thereafter, because of varied domestic and overseas senior executive roles and assignments, his articles became few and far between.

    Devasis currently lives in Mumbai with his family. Without Prejudice is his maiden novel.

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  • The Middle ground called "Mentoring" ( an opinion piece)

    Adgully - A portal dedicated to Marketing, Advertising and Communications. Published from India.

    Through this article, I want to continue discussing which we discuss always inside the Boardroom on ‘Mentoring’. I think, there is so much to be learnt from the people around you, from people in your life, family, friends and colleagues. I’ve also come to believe that in PR, mentorship is absolutely vital. It’s fundamentally a ‘people’ industry – hence, you have to know how to deal with different people, how to engage different audiences, how to support and develop clients, and most…

    Through this article, I want to continue discussing which we discuss always inside the Boardroom on ‘Mentoring’. I think, there is so much to be learnt from the people around you, from people in your life, family, friends and colleagues. I’ve also come to believe that in PR, mentorship is absolutely vital. It’s fundamentally a ‘people’ industry – hence, you have to know how to deal with different people, how to engage different audiences, how to support and develop clients, and most importantly how to support your employees and develop them, as well.

    See publication
  • 5 commandments learnt in PR-'sphere'

    www.adgully.com

    These unexpected yet precious life lessons I have learnt over a career span of a few decades while working as a PR consultant. Let me share them with you.

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  • 'Me-Branding' in Social Media - Why and How! ( opinion piece )

    Adgully - A portal dedicated to Marketing, Advertising and Communications. Published from India

    Social media is the flavour of modern times. One can do practically a lot of things by the stroke of a key. One can write, comment or pass judgment, on any subject under the sun, from salt-to-software, without any one else hindering or editing that so-called self-proclaimed journey.

    See publication
  • Chatterati Tales - The Times of India / Middle /Edit

    The Times of India

    The Middle of the Edit Page, where contributions were / are based on invitation.

    See publication

Projects

Honors & Awards

  • Vice President - IPAN Hill + Knowlton

    The Exetor Executive Training Group along with WPP, world"s largest communications agency conducted a week long Senior Executive development programme during October 2014.

    Week-long intense Senior Executive Development programme - WPP Maestro - I was one among the 30 participants chosen for this international workshop from the entire WPP global network during October 2014.

Languages

  • English

    Native or bilingual proficiency

  • Bangla

    Native or bilingual proficiency

  • Hindi

    Professional working proficiency

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