About
Articles by Devasis
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How do you manage your organisation's reputation? Six easy rules.
How do you manage your organisation's reputation? Six easy rules.
By Devasis Chattopadhyay
Contributions
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How can you simplify complex business writing?
Even within business writing there would be difference in style. Writing for a speech and writing a white- paper should have different approach. Though for both of them the basics of writing will apply like respecting the sense of Grammer. But a speech could have a more staccato and repetitive sentences. On the other hand, in a white-paper the writing should be didactic and explanatory.
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How can you simplify complex business writing?
Follow the way a journalist writes her or his story in a newspaper - print or online. Answet the - what, where, who, how, when - of the story, and follow through each of the trigger precisely and logically. Formating is desirable but not steadfast or rigidly sacrosanct. But it is advisable to use short, active and simple sentences. Using visual, graphical and tabular aids, such as photographs, charts, graphs, are desirable.
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How can you simplify complex business writing?
Not only business writing, but for every writing endeavour, the idea of knowing your readers is essential. Business writing is no different from any other form of writing, it is writing at the end of the day. The only difference, in my mind, is that it would be nice to use simpler and more active and direct sentences.
Activity
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Available on amazon now. #NarrativeHistory, #nonfiction by yours truly. #culture #society #anecdotas #history #India Harry Hobbs of Kolkata and…
Available on amazon now. #NarrativeHistory, #nonfiction by yours truly. #culture #society #anecdotas #history #India Harry Hobbs of Kolkata and…
Shared by Devasis Chattopadhyay
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The states of Manipur and Haryana give the highest number of #Olympic #medals to #India. But guess which state gets the most amount of funds in the…
The states of Manipur and Haryana give the highest number of #Olympic #medals to #India. But guess which state gets the most amount of funds in the…
Shared by Devasis Chattopadhyay
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Salute .You played incredible well. Best wishes for the Bronze game.
Salute .You played incredible well. Best wishes for the Bronze game.
Shared by Devasis Chattopadhyay
Experience & Education
Volunteer Experience
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A home away from home for destitute children of Denotified Tribes
Avyudaya Ashram Sangha - Morena. The Chambal Valley, India.
- Present 20 years 8 months
Civil Rights and Social Action
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Member
Metta Foundation Charity
- Present 7 years 9 months
Civil Rights and Social Action
Serving the cause of underprivileged children
Publications
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Festival season and brands during the pandemic pandemonium
www.adgully.com
The coronavirus sweeping across the India has crippled the massive festival industry that caters to religious gatherings for over one billion Hindus, 200 million Muslims and 32 million Christians. Most Indians are religious, and festivals are a time to express their faith – and spend money. Community festivals are also big business for the organisers, corporate sponsors and logistical suppliers of food, music, decorators, electricals and lights, transport, security and primarily the potters and…
The coronavirus sweeping across the India has crippled the massive festival industry that caters to religious gatherings for over one billion Hindus, 200 million Muslims and 32 million Christians. Most Indians are religious, and festivals are a time to express their faith – and spend money. Community festivals are also big business for the organisers, corporate sponsors and logistical suppliers of food, music, decorators, electricals and lights, transport, security and primarily the potters and idol-makers.
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Without Prejudice ( a fiction )
Niyogi Books India
"Is a woman’s body her own? How far does her freedom extend? What can she do when social traditions, laws of the land and above all, prejudices of individuals, bind her down; make her a slave to her own identity and turn her into a commodity to be bought and sold? How can she turn back the tidal wave of social events set loose by the origins and consequences of various social traditions?
These and other questions rise in the mind of the reader who navigates the pages of the novel and…"Is a woman’s body her own? How far does her freedom extend? What can she do when social traditions, laws of the land and above all, prejudices of individuals, bind her down; make her a slave to her own identity and turn her into a commodity to be bought and sold? How can she turn back the tidal wave of social events set loose by the origins and consequences of various social traditions?
These and other questions rise in the mind of the reader who navigates the pages of the novel and follows the life of Pallavi, through her eyes and the eyes of the two men who play pivotal roles in her odyssey—Rajkumar and Roy, characters the author has lovingly sketched, as he takes the reader through a journey in time."
- Communicator, corporate reputation advisor and brand strategist, Devasis
did his graduation in commerce from Calcutta University. Thereafter, he did his post-graduate diploma in PR. Initially, he chose his career in advertising, later on he took up Public Relations as his calling.
He began writing free-lance non-fiction features just after his graduation since early 1980s, during his spare time and continued writing them in various Indian newspapers and magazines for nearly two decades. Thereafter, because of varied domestic and overseas senior executive roles and assignments, his articles became few and far between.
Devasis currently lives in Mumbai with his family. Without Prejudice is his maiden novel. -
The Middle ground called "Mentoring" ( an opinion piece)
Adgully - A portal dedicated to Marketing, Advertising and Communications. Published from India.
Through this article, I want to continue discussing which we discuss always inside the Boardroom on ‘Mentoring’. I think, there is so much to be learnt from the people around you, from people in your life, family, friends and colleagues. I’ve also come to believe that in PR, mentorship is absolutely vital. It’s fundamentally a ‘people’ industry – hence, you have to know how to deal with different people, how to engage different audiences, how to support and develop clients, and most…
Through this article, I want to continue discussing which we discuss always inside the Boardroom on ‘Mentoring’. I think, there is so much to be learnt from the people around you, from people in your life, family, friends and colleagues. I’ve also come to believe that in PR, mentorship is absolutely vital. It’s fundamentally a ‘people’ industry – hence, you have to know how to deal with different people, how to engage different audiences, how to support and develop clients, and most importantly how to support your employees and develop them, as well.
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5 commandments learnt in PR-'sphere'
www.adgully.com
These unexpected yet precious life lessons I have learnt over a career span of a few decades while working as a PR consultant. Let me share them with you.
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'Me-Branding' in Social Media - Why and How! ( opinion piece )
Adgully - A portal dedicated to Marketing, Advertising and Communications. Published from India
Social media is the flavour of modern times. One can do practically a lot of things by the stroke of a key. One can write, comment or pass judgment, on any subject under the sun, from salt-to-software, without any one else hindering or editing that so-called self-proclaimed journey.
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Chatterati Tales - The Times of India / Middle /Edit
The Times of India
The Middle of the Edit Page, where contributions were / are based on invitation.
Projects
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Holcim's Ambuja - ACC restructuring deal - the first and the biggest deal under new SEBI guideline in 2013 in India
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http://www.livemint.com/Companies/lp8YfzZYQXdMoFjJt2WjaO/Holcim-recast-crosses-the-first-hurdle.html
http://articles.economictimes.indiatimes.com/keyword/holcim
http://timesofindia.indiatimes.com/business/india-business/Ambuja-ACC-rejig-to-help-save-Rs-900-crore/articleshow/26758977.cms
( if the above links do not work directly , kindly copy and paste them in new browsers to read)
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Welspun Group-Private Equity Investment ( planned and driven the communications)
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Positive experience
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Global Corporate Communications Integration - Ispat industries ltd / Global Steel Holdings ltd
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http://www.philippinecompanies.com/companyprofile/56580/global-steel-philippines-spv-amc-inc-
Integrating the global network of communications in alignment with Group's business philosophy and seamless communicationsOther creators -
Honors & Awards
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Vice President - IPAN Hill + Knowlton
The Exetor Executive Training Group along with WPP, world"s largest communications agency conducted a week long Senior Executive development programme during October 2014.
Week-long intense Senior Executive Development programme - WPP Maestro - I was one among the 30 participants chosen for this international workshop from the entire WPP global network during October 2014.
Languages
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English
Native or bilingual proficiency
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Bangla
Native or bilingual proficiency
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Hindi
Professional working proficiency
Recommendations received
12 people have recommended Devasis
Join now to viewMore activity by Devasis
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Do I need to say more? No f#$king leadership discourses, TedTalk BS, let her enjoy her incredible wins. Salute.
Do I need to say more? No f#$king leadership discourses, TedTalk BS, let her enjoy her incredible wins. Salute.
Shared by Devasis Chattopadhyay
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🎉 Our India Office Celebrated 8 Years of Excellence! Yesterday, we marked an incredible journey with our amazing team in Mumbai. Thank you for…
🎉 Our India Office Celebrated 8 Years of Excellence! Yesterday, we marked an incredible journey with our amazing team in Mumbai. Thank you for…
Liked by Devasis Chattopadhyay
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Manjunath Shanmugam, fresh from Indian Institute of Management, Lucknow, was murdered by a dealer of Indian Oil Corporation, whom he caught…
Manjunath Shanmugam, fresh from Indian Institute of Management, Lucknow, was murdered by a dealer of Indian Oil Corporation, whom he caught…
Liked by Devasis Chattopadhyay
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My opinion article syndicated by IPA Newstrack in 'The Northlines' today (daily newspaper - print & Digital/J&K, Ladakh).
My opinion article syndicated by IPA Newstrack in 'The Northlines' today (daily newspaper - print & Digital/J&K, Ladakh).
Shared by Devasis Chattopadhyay
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