Shruti Jaiswal

Dive into Evidence-Based Marketing with Binit Kumar, Category Head of Oral Care at Dabur India Limited, as he shares insights on pinpointing wastage in the marketing budget. More here: https://lnkd.in/gN7vug2w #advertising | #marketing | #dabur | #daburindia | #EvidenceBasedMarketing | #marketingstrate | #DataDrivenInsights

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I bet you didn't know this before !! Here , I am sharing Secret "Marketing Campaigns" strategies which such Big Healthcare brands have used to 2x their engagement 🚀📈 Healthcare Brand Marketing Campaign - Part 1🎯 Apollo Hospital's🏥 "Healthcare for All" Campaign is more than just a Healthcare Initiative? 🚀 With this campaign they tailored innovative treatments & Patient- centric Care, Their strategic approach included leveraging digital platforms, engaging storytelling & community outreach resulting in Shocking Reach & Impact. 1. Community Health programs offering Health camps , Screenings & awareness sessions👥 2. Insurance Tie-ups to offer Affordable Healthcare packages & coverage options.📈 3. Telemedicine & Technology to reach patients in remote areas📠 4. Partnership & collabs with NGOs , Govt. Bodies etc to expand Healthcare access. 🏥 5. Public awareness campaign to promote preventive Healthcare practices. 🗣️📝 These all initiatives has boosted their Brand reputation suddenly & Increased Patient Reach . Through strategic Digital engagement, Apollo had set a powerful example for small brands as well !! 🚀💭 Learn how you can apply their tactics to amplify your impact & reach in your industry . Save & Share for you Healthcare brand🎯🚀✅ Follow AVW Storytellers for more ✔️ Kripi S. Apollo Hospitals #healthcaremarketing #healthcare #fact #digitalmarketingtips #digitalmarketing #contentcreator #apollo #branding #brandstrategy #brandidentity #marketingstrategy #contentwriting #publicawareness #technology # #brand #didyouknow #storytelling #storytellingmarketingtips #brandadvertising #advertising #telehealth #brandawareness #marketingcampaign #viral [ Healthcare, Community, Marketing strategy , Brand awareness, Storytelling , Apollo Hospital , Marketing campaign , Digital Marketing, Technology]

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#CampaignsWeLike: MediBuddy celebrates and honors Doctors with #WhiteCoatHeroes campaign Link in the comments Saibal Biswas MediBuddy #mediabrief #MediBuddy #DoctorsDay #WhiteCoatHeroes #campaign #advertising #marketing #media

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Health is an asset which deteriorates over time. Everyday you lose a micro percentage of your health, and the only thing you can do is slow down the process. Which can be done by eating healthy foods, taking the right medication and getting regular medical checkups. There was a time when only old people were facing health issues but today due to the modern lifestyle young individuals are also facing many issues like diabetes, hypertension and depression. To know more read about : https://lnkd.in/gqfpJvuR #healthcare #generationagency #pharmalead #leadgeneration #Organic #paidmedia #socialmedia #digitalmarketing #businesses #WebsiteOptimization #Content #seo #marketingagency #socialmediamarketing #emailmarketing #kolkata #digitalagency #marketingblog #plandmedia #DigitalTrends2024

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🛑 Health Ads Under Scrutiny! 🛑 A recent report by ASCI reveals that healthcare ads top the list of violent advertisements in India! 🚫 With misleading claims and false promises, these ads are causing concern. Advertisers must prioritize ethics and accuracy to build trust with consumers. Let's pledge to create honest, transparent, and responsible ads that truly benefit our audience! 🌟 #AdEthics #ResponsibleAdvertising #HealthcareAds #ASCI #TruthInAdvertising Read the full article on https://lnkd.in/g_ErsFhF

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"Consumer behavior is reshaping health marketing strategies in India, challenging brands to innovate and adapt."   Our latest blog delves into how the evolving expectations and consumption patterns of today's informed consumers are revolutionizing health & healthcare marketing strategies.   Read here, https://lnkd.in/gQ_7MsZx #HealthMarketing #ConsumerBehavior #HealthcareTrends #InnovationInHealth

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30 paise of QR codes can ensure smooth adherence and compliance with new guidelines. Installation of QR reader for stock in and stock out at distributor can automate billing and secondary tracking (Like we have in big retail stores). Sales closing would be a bliss 📢 The Central Drugs Standard Control Organisation (CDSCO) has released the draft guidance document on Good Distribution Practices (GDP) for pharmaceutical products, in line with the WHO Technical Report Series (TRS) on Good Storage and Distribution Practices for pharma products. The aim is to prevent the introduction of spurious, adulterated, misbranded and Not of Standard Quality (NSQ) products into the market. The guideline is applicable to all entities involved in any aspect of the storage and distribution of medical products, from the premises of the manufacturer of the medical product to his or her agent, or the person dispensing or providing medical products directly to a patient. The document elaborates on the procedures to be followed in transportation, shipping, labelling, dispatch and receipt of the pharma products and documentation related to distribution. It also details the methods to file complaints, for recalls and returns, and the handling of spurious, misbranded, adulterated and NSQ pharma products, among others. This is a significant step towards ensuring the safety and quality of medical products and their distribution in the market. As members of the pharmaceutical industry, let's do our part in adhering to these guidelines and ensuring that only safe and genuine products reach the consumers.

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We did it! 🌟 Our team at FRIENDS MEDIA PR AGENCY successfully executed an interview with renowned dermatologist Dr. Manan Mehta, conducted exclusively for Zee News. Our team handled everything from concept to completion, including production, anchoring, and post-production. This project underscores our commitment to delivering exceptional PR services. From concept to execution, our team excels at crafting compelling stories that elevate brands. The focus? Melasma - a common yet often misunderstood skin condition. Dr. Mehta's expertise in autoimmune disorders, inflammatory skin diseases, and drug reactions, coupled with his deep understanding of melasma, made for a compelling discussion. This interview is a testament to our ability to transform complex medical topics into engaging content. https://lnkd.in/gp6nFyUw Looking for a PR agency that can elevate your brand's story? We're your partners in success! 😊 #PRAgency #Insterviews #MelasmaAwareness #Skincare #ZeeNews #DrMananMehta #FRIENDSMediaPRAgency #Clients

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On World Anti-Tobacco Day, discover the power of storytelling in anti-smoking campaigns! 🚭 Here's a glimpse at some of the most impactful initiatives that not only aimed to curb tobacco use but also leveraged the art of storytelling to drive change. #ISF #QuitSmoking #StorytellingInAction

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Disney+ Hotstar enables you to leverage live sport events and marquee entertainment content for better brand exposure. Watch Rohan Prasher, Director, Media Operations - India & Southwest Asia at The Coca-Cola Company, talk about how Disney+ Hotstar’s smart advertising strategies helped them deliver campaigns that left a lasting impression. #WhOTTsNext #DisneyPlusHotstar #OTTAdvertisingInnovation #OTTAdvertising #OTTMarketing #OTT #OTTLandscape #OTTInnovation #AdInnovation #Creative #Campaigns #BrandCampaigns #AdCampaigns #ClientTestimonials Dhruv Dhawan | Pooja Verma | Malika Kutub | Amandeep Mittal | Debasmita Ghosh | Aashish Gupta | Varun Sood | Namita Ved | Srijith Jagdish | Karan Rupani | Kritika Bhargava | Dilip Menda | Aparna Sharma | Aditya Krishnan | Saurabh Ruhela | Neha Sharma Katyal | Parul Aggarwal | Kamakshi Raina | Abhishek Sarkar | Seema Kamath | Manjusha Dhavan | Stuti Srivastava | Shirley Fernandes

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How can you tap into business ideas growing out of changing cultural norms? Could you have imagined sex toys becoming more and more acceptable in India? Megha Sharma spent over a decade managing brands at Reckitt, Dabur India Limited & Dabur International Ltd and Amazon. In a session she took at Mesa, she explored the question – how people with non-tech backgrounds can also build businesses? By spotting changes in cultural norms. Check out the video to know more!

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This #NoTobaccoDay, let’s explore how tobacco harms our skin and why quitting can lead to a healthier, more radiant complexion. Check out our work for Hersay India and join us in making a positive change for your skin and overall health! #BeeingSocial #DigitalMarketingAgency #SocialMediaMarketing #ClientShowcase #ClientWork #WorkShowcase #AgencyWork #NoTobaccoDay #DigitalMarketing

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Imagine an event where every moment is Insta-worthy 📸 and the buzz lasts for weeks! 🎉 That's the magic we create at KOL Nation. We craft exclusive events that not only dazzle your audience but also empower influencers to shine. 🌟 Ready to make memories that stick and stories that trend? Follow us for more updates @kolnation 🚀 #BrandExperience #InfluencerMarketing #ExclusiveEvents #kolnation #kol #influencermarketing #socialmediamanagement

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I have a questionaire for you today :) 💊As a Pharmaceutical Brand Manager...💊 Are you worried about... 1. How to Manage Multiple Events🎊at a same time? 2. How to communicate with different Vendors for pan India Events?🎉 3. How to Manage Creative + Fabrications of Multiple Events? Well I am here to the Rescue🚓. We handle multiple events simultaneously because we are well-organized, efficient, and resourceful. Here are some key strategies and practices that such we implement - We have Dedicated Teams - Robust Planning and Scheduling - Efficient Communication - Resource Management - Technology Utilization - Vendor and Partner Relationships - Quality Control - Financial Management - Crisis Management - Post-Event Evaluation By implementing these strategies, We effectively manage multiple events at the same time, ensuring each one is executed successfully and to the highest standard.🎉 If you are planning to do any events, then now you know, I am here. After spending 18 years in Events & CME's, I could decently bring in my experience to the table. It would allow you to focus on your interactions at the event rather than getting into the nuances of what material is being used, whether recce is done for the venue and all. Are you planning to do any kind of event anytime soon? Have a Great Day!

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Honasa Consumer, parent company of D2C unicorn Mamaearth, projects significant revenue growth for its skincare and haircare brands. The Derma Co. is expected to reach an annualised revenue run rate (ARR) of INR 1,000 Cr in 3-5 years, while Aqualogica and Dr. Sheth’s are projected to hit INR 500 Cr ARR between FY27 and FY29. BBLUNT aims for an ARR of INR 250 Cr within the same timeline. The company's annual report for FY24 highlights a 4X surge in offline channel sales, contributing 35% to net sales, and notes a strong performance in Tier-II and lower cities. Honasa plans to expand distribution, increase brand awareness, and explore new growth avenues. Honasa’s net profit rose 21% YoY to INR 30.47 Cr in Q4 FY24, with operating revenue up 21% to INR 471.09 Cr. #HonasaConsumer #Mamaearth #Skincare #Haircare #RevenueGrowth #D2C #Ecommerce #RetailExpansion

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