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Weekend Hashtag Project: #WHP🦄

Weekend Hashtag Project is a series featuring designated themes and hashtags chosen by Instagram’s Community Team. For a chance to be featured on the Instagram blog, follow @instagram and look for a post every week announcing the latest project.

Celebrate the uniqueness and style of unicorns for this Weekend Hashtag Project: #WHP🦄

  • Capture your real-life unicorns, the individuals that really stand out. With an action-packed #Boomerang or playful portrait of a friend (humans and animals both work), show us their true personality.
  • Look for light and colors that pop. An everyday place can transform into a magical location with the addition of a single light beam spilling into a dark room or an orange boat that jumps out against a blue sea.
  • Focus on the little things. Get close to capture special details of a new hair style or handcrafted origami. Include the written details in your caption, too.

PROJECT RULES: Please add the #WHP🦄 hashtag only to photos and videos taken over this weekend and only submit your own visuals to the project. If you include music in your video submissions, please only use music to which you own the rights. Any tagged photo or video taken over the weekend is eligible to be featured next week.

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Celebrating the Real Women of the SFFD with @christiehemmklok

Christie is part of Women Photograph (@womenphotograph), a global catalog of independent women photojournalists on a mission to elevate female voices. We’re celebrating her story for #InternationalWomensDay.

Her toddler’s obsession with firefighters lit a 🔥 under photographer Christie Hemm Klok (@christiehemmklok). “He had 10 books all about firefighters. I think maybe one of them had a very short-haired woman. That was the extent of it,” says Christie.

While in art school, she had the idea to document female firefighters, but her local station in Southern California didn’t have any women. This time, she reached out to United Fire Service Women, a nonprofit that advocates for women in the San Francisco Fire Department. “The timing was right,” says Christie — their response was immediate. The organization was looking for a photographer to help celebrate the 30-year anniversary of women in the department.

“When women are in male-dominated careers, especially careers like firefighting or something that’s really labor intensive, I don’t think they always get viewed as regular people,” says Christie. “The greatest part about the project is that I got to meet every single kind of person, from every walk of life. And that’s the thing, you don’t have to be supernatural to be a female firefighter. You just have to be a regular woman.”

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Weekend Hashtag Project: #WHPlandscape

Weekend Hashtag Project is a series featuring designated themes and hashtags. For a chance to be featured, follow @instagram and look for a post every week announcing the latest project.

The goal of #WHPlandscape was to get outside and explore. Each week, we feature some of our favorite submissions from the project, but be sure to check out the rest here.

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Diving Paws-First into the Weekend with @negrito.the.kitcat

See more of Negrito’s snowy adventures and follow @negrito.the.kitcat on Instagram.

Hello, world! We’re pleased to introduce you to Negrito (@negrito.the.kitcat), our #WeeklyFluff and a fearless explorer of frigid Swiss snowbanks. Take a page out of Negrito’s book and dive paws-first into this weekend.

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Weekend Hashtag Project: #WHPlandscape

Weekend Hashtag Project is a series featuring designated themes and hashtags chosen by Instagram’s Community Team. For a chance to be featured on the Instagram blog, follow @instagram and look for a post every week announcing the latest project.

Get outside and explore for our Weekend Hashtag Project: #WHPlandscape.

  • Inject energy into an otherwise quiet moment. Capture a friend leaping in the air, or get low to include a patch of flowers in the foreground.
  • Add mood naturally. Time your outing during the golden hour (sunrise or sunset). Bad weather can make for great photos and videos, too. Dramatic clouds transform the sky on a windy day; colors pop after a rainstorm.
  • Focus on the details. Capture an intimate view from your windowsill or even a hand-drawn scene. Imagine what it would be like to see the scene from an ant’s perspective.

PROJECT RULES: Please add the #WHPlandscape hashtag only to photos and videos taken over this weekend and only submit your own visuals to the project. If you include music in your video submissions, please only use music to which you own the rights. Any tagged photo or video taken over the weekend is eligible to be featured next week.

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Pursuing a Life Full of Self-Love with @_kellyu

This post recognizes @neda Awareness Week in the US. #NEDAwareness

“I’ve been in recovery for about a year, which does not mean healed. It means I’m aware of my struggles, and now I’m working on it,” says 24-year-old Kelly Uchima (@_kellyu), who lives in Chicago. From elementary school through college, Kelly struggled with eating disorders. In 2015, she sought support from a therapist, and her relationship with herself started to transform, both IRL and on Instagram. Today her account, previously focused on fitness, is devoted to self-love. “Pursuing a relationship with yourself, your body and food in self-loving ways is such a journey that’s forever,” says the academic researcher. “I think that’s my biggest mission in social media: showing people how to become their own friend, their own supporter.”

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On the Long Road with Photographer @sarahpannell

To see more from Sarah, follow @sarahpannell on Instagram.

Sarah Pannell (@sarahpannell) isn’t fazed by going solo on a long road. “The mentality around distance and proximity is far more vast being from Australia,” says the 30-year-old photographer, who uses an analog film camera and prefers to pack light. “I’m fascinated by the human footprint and the monumental physical impact we have on this earth,” she says, “and the bizarre ways this plays out in our built environments.” But as her path stretches to locations like Iran and Japan, Sarah is drawn back home. “The more I travel, the more I find myself interested in my own country.”

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Weekend Hashtag Project: #WHPtwinning

Weekend Hashtag Project is a series featuring designated themes and hashtags. For a chance to be featured, follow @instagram and look for a post every week announcing the latest project.

The goal of #WHPtwinning was to capture moments of shared likeness that make you smile. Each week, we feature some of our favorite submissions from the project, but be sure to check out the rest here.

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Walking the Runways at Milan Fashion Week with Model @vittoceretti

Follow along with Vittoria’s work and travels at @vittoceretti on Instagram.

Italian model Vittoria Ceretti (@vittoceretti) grew up just a few hours away from Milan, which makes walking the runways at Milan Fashion Week feel all the more special. “Milan makes me feel like I’m home,” says the 19-year-old. “Whenever I come here, I’m most looking forward to seeing my family and walking for the Italian fashion houses. It makes me proud to be representing the Italian flag!”

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Meet Seunghi Park, a South Korean Speed Skater

To see more from Seunghi at the Winter Olympics, follow @shp92shp on Instagram.

South Korean speed skater Seunghi Park (@shp92shp) has now competed in the Winter Olympics in not just one sport, but two. This year, the former short track skater — who won two gold medals in the 2014 Winter Olympics — is trying her hand at speed skating, competing in distances up to 1,000 meters. “Changing my sport took a lot of effort because the two are very different,” says Seunghi. “But I love the thrill that comes along with the speed.” Seunghi was born in Seoul and lives and trains in Hwaseong-si, a city in northwest South Korea. “The fact that the Olympics are taking place in my home country makes me feel more responsible and proud,” she says. Watch our story to see Seunghi training on the ice.