FURLA

Furla Academy is thrilled to announce the collaboration with Chiantiform, the training agency representing five Chianti municipalities, to create new job opportunities for young people and the unemployed. Thanks to EU funding under the GiovaniSì project, Furla has launched two professional training programs, "GOL - Pret a porter," focused on the leather goods sector. The first course on prototyping ran from September to December 2023, involving 7 participants at Furla's Prototyping and Modeling departments. The second course, from April to July 2024, focused on model engineering and included 10 students. In both educational paths, the theoretical part was carried out in collaboration with the teachers of the ITS MITA Academy, while the internship involved Furla Progetto Italia artisans from the modeling and prototyping departments, who guided the participants by showing them the entire cycle of the production process and assisting them in the different phases of assembling some bag models. Investing in the future of our youth and local employment is a priority for Furla. #YouthEmployment #TrainingPrograms #LeatherGoods #Furla #Chiantiform

FURLA SERIES  KELLY AKASHI. Converging Figures Curated by Bruna Roccasalva   Promoted by Fondazione Furla and GAM – Galleria d’Arte Moderna, Milan   September 13 – December 8, 2024 September 12: 10 AM press conference and preview, 7 PM opening GAM – Galleria d’Arte Moderna, Milan For the sixth edition of the Furla Series program, Fondazione Furla and GAM – Galleria d’Arte Moderna of Milan announce Converging Figures, a solo exhibition by Kelly Akashi, curated by Bruna Roccasalva.   The first exhibition dedicated to the artist by an Italian institution, the project presents a series of new works designed specifically to dialogue with the museum’s spaces and collection.   Kelly Akashi is a Japanese-American artist, born and raised in Los Angeles, whose practice is distinguished by her ability to reconcile a conceptual approach with an attention to form and process. Always carried out with great skill and a profound knowledge of materials, Akashi’s works explore universal concepts such as time and space, the impermanence of the natural world, the transience of the human body, and entropy.   Attracted to materials like glass, wax, and bronze, Akashi shapes them by creating forms that reproduce natural elements such as plants, flowers, shells, or parts of her own body, recording their physiological changes and the passage of time. Juxtaposed in poetic compositions that often look fragile and precious, these familiar yet alienating forms explore existential questions, encouraging us to look at things from a different, broader and less anthropocentric perspective.   The project that Akashi has come up with for the Furla Series revolves around the concept and phenomenon of “reflection,” explored through a visionary path that winds its way right through the permanent collection, creating a dialogue and synergy with the museum’s architecture and masterpieces.   Kelly Akashi’s exhibition is the sixth edition of the Furla Series project, and is the upshot of the collaboration between Fondazione Furla and GAM: a partnership begun in 2021 to promote annual exhibition projects providing a unique opportunity for past masters and protagonists of the contemporary scene to come face to face.   Furla Series is the project cycle that since 2017 has seen the Fondazione Furla engaged in the creation of exhibitions in collaboration with major Italian art institutions, with an all-female program designed to valorize and showcase women’s fundamental contribution to contemporary culture.

FURLA EYEWEAR LANDS AT PAREA MARE IN SANTA MARGHERITA LIGURE Destination Riviera di Levante. Far from urban life, in search of an oasis of light-heartedness, where body, mind, and the eyes are in a state of peace and balance. Furla Eyewear arrives at the Parea Mare in Santa Margherita Ligure with its latest collection of sunglasses crafted by the De Rigo Group. Liguria is the set of the first "signed" Furla Eyewear bistro, where the brand's lifestyle finds space among the seaside settings of Tigullio. Sunglasses, with a vintage and sophisticated style, inspire the temporary coverings of the bistro's furnishings; striped motifs act as a backdrop to the graphic main silhouette of Furla’s summer campaign, bringing back the seventies imagery. The exclusive pattern customizes the seats and cushions but also the mise en place and the uniform of the staff, giving the Parea Mare a relaxed and sophisticated atmosphere. With this unprecedented takeover, Furla Eyewear invites you to discover the atmosphere of the Italian summer.

Furla once again pays homage to the world of cinema and acting with the new Furla Nuvola bags from the Prefall 2024 collection interpreted by the young Italian Actress Nicole Rossi - presently best known for her role in the acclaimed last season of “Skam Italia”. Reflected in the talented Nicole Rossi’s light and joyous energy, the Furla Nuvola bag encapsulates four key concepts: bellezza, equilibrio, leggerezza, and libertà. Beauty is synonymous with a state of calm, the balance between past and future, freedom of expression, and lightness in movements and forms. #Furla #FurlaPrefall24

We're thrilled to share the new OOH Campaign starring Pura, the new FURLA’s Eau de Parfum, under the license of Mavive SpA. The campaign makes its striking debut in Milan, at the Garibaldi Station Corner. The new Eau de Parfum perfectly expresses the brand's founding values such as Italianness, attention to detail, minimal elegance, and lightness. Sunny Italian Bergamot shines a light on the natural scent of Indian Jasmine Enfleurage. The soft touch of French Mimosa Absolute mingles with the pure elegance of comforting Amber Woods. An ode to brightness in an exquisite bouquet. #FurlaItalianMoments #FurlaFragrance

Furla Nuvola floating highlights. International guests gathered at the former Rimessa dei Fiori in Brera for the Furla Nuvola Milan Fashion Week event and enjoyed flowing nell'aria. #FurlaNuvola

Furla unveils the new Nuvola bag on the occasion of the Milan Fashion Week and chooses the former Rimessa dei Fiori in Brera as its house. An immersive and experiential installation in a changing and floating ambience that is meant to be redesigned, every moment, by the eyes of the beholder. A bag with a free spirit that breaks rigidity, on which the "Arcosfera" hardware debuts: a modern geometric interpretation of Furla's classic arch logo personalizedwith a sphere. Furla Nuvola embodies the brand’s new aesthetic that is encapsulated in fourkey concepts: bellezza, equilibrio, leggerezza, and libertà. Beauty is synonymous with a state of calm, balance between past and future, lightness in movements and forms, and freedom of expression. The Furla woman perfectly personifies these elements. #FurlaNuvola #Milanofashionweek

Furla unveils “Italian Moments”: the new Spring Summer 2024 Campaign. Shot by the American photographer Sean Thomas, the imagery features Italian actresses Gaia Girace, notable for her role in the TV series “My Brilliant Friend” and Ludovica Martino, known for her part in the teen drama “Skam Italia”. Together, they portray the Furla women who carve a peaceful space in a fast-paced life, discovering an equilibrium in the pleasant state of just being. Gaia and Ludovica radiate an effortless and relaxed aura that harmonizes with the splendid Italian surroundings, perfectly matching the styles of Furla’s collection. #FurlaItalianMoments

Furla Names Karry Wang as New Brand Spokesperson Furla is thrilled to name the Chinese young actor and singer Karry Wang as the new brand spokesperson. This announcement kicks off the beginning of a journey that will bring several upcoming projects with him. Wang’s first appearance will be in the campaign of the new CNY24 Special Capsule “Out of blue, Win in orchid”. The imagery draws inspiration from the theme of orchids with Chinese characteristics and applies the unique colors to the new generation of Furla’s signature Candy Bag.   As a young actor and singer of Gen Z, Karry Wang is beloved for his sunny, confident, and positive attitude. In his film works, he meticulously studies roles and vividly shapes characters, growing through the understanding of different roles. He played major leading roles in the movies “Fallen Bridge” and “Homecoming". #FurlaCandy

Furla embraced an impactful global Out-Of-Home campaign. The Cruise 24 collection makes its striking debut in Milan, Rome, Madrid, London, Tokyo, Hong Kong, Shanghai and Shenzen, reaching over 75 million impressions.  With this action, Furla unveils “Vita a Palazzo”. Paintings, tapestries, inlaid floors, and marble columns make up a Renaissance Palace, exhibiting a classic Italian tradition of craftsmanship and experimentation that is at the core of the Furla world. #ItalybyFurla #FurlaCruise24