How FreshySites Uses Jetpack to Protect 1,200 WordPress Sites

FreshySites — a leading US-based WordPress design agency — uses Jetpack for the 1,000+ sites they actively manage. And thanks to the ways Jetpack helps them improve operational efficiency and customer service, they do it with a single person instead of the multi-person team it would normally take.

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Attract New Business by Adding Testimonials to Your Website

Your website plays a crucial role in helping you find and secure new clients. By highlighting your skills, know-how, services, and past projects through an online portfolio, you’re providing future clients with the information they need when deciding whether to hire you to complete their projects.

In addition to creating a dynamic online portfolio, though, it’s vitally important to include customer testimonials on your website to highlight the positive experiences they had when working with you.  Whether you’re managing a fully-fledged eCommerce site or you’re just a startup with a basic landing page, making sure you include testimonials is one of the best ways to provide social proof and show website visitors that you mean business.

Let’s discuss how to use the Testimonials feature to establish credibility in your field, while improving the conversion rate of visitors into clients.

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Jetpack – Supercharge your WordPress

Using Jetpack for Client Sites – Updates and Improvements

If you’re creating WordPress websites for clients, Jetpack adds a number of features to your client sites without the need for a dozen different plugins — reducing the technical debt that you need to maintain, and saving you time and your clients money. Here are some of our favorite tips for using Jetpack to streamline your work with clients.

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“Hear it from us first”: Why every site should run Jetpack

Jetpack is a WordPress plugin that helps you optimise your site on various fronts: traffic, development and user experience amongst others. There is one feature however which I feel is critical: Jetpack Monitor. Simply put, Jetpack Monitor keeps tabs on your site and alerts you the moment that downtime is detected.

angryclients2

Like a lot of people who work in web, before I joined the Jetpack team I did quite a bit of client work: both freelance and at agencies. For me the absolute worst thing in this business is receiving a call from a client, most likely while you’re relaxing on a beach or just waking up, desperately asking you to fix her site because she’s losing money, clients or brand value while her site is down.

Jetpack Monitor might not do away with the frantic scrabbling you’ll need to do to fix the site but it will put you back in the driving seat. Because you get notified first you can turn the tables around and call your client yourself, calmly saying “Hey, as I’ve been keeping tabs on your site I noticed it just went down 10 seconds ago. Don’t panic, I’m on it.” At times the problem might even be a trivial one meaning that you can actually call your client and say that its already sorted!

Of course the same applies if you maintain your own site. You’ll get notified by us rather than by one of readers (or customers) making it more likely you can fix the problem before it affects too many of your users.

That’s it. With Jetpack Monitor, if your site goes down, you’ll hear it from us first.

Its entirely likely, indeed desirable, that you will turn this feature on when you install Jetpack and then never think about it again. But if, for whatever reason, your site or your client’s site does go down you will be thanking your lucky stars this feature is enabled.

Try Jetpack for yourself by connecting it to your site or by downloading the plugin files directly if you prefer that route. Oh, and do let us know in the comments if you have any questions or suggestions.

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Interview: Andrea Barghigiani on Jetpack

Andrea is a long-time WordPress user and runs the popular WordPress blog wpAndMore aimed at Italian WP users and developers. We got in touch with him recently to find out what he thinks about our Jetpack plugin. Andrea lives in Italy and can be found on Twitter @Andrea_AndMore.

 

Who is Andrea?

Andrea

What do you do for a living?

For the last five years I’ve been developing WordPress themes and plugins. Recently I began to teach other people how to develop with this platform via articles and video tutorials on wpAndMore.info.

What’s the best thing about your job?

In a nutshell, that I can use WordPress to satisfy the requests of my clients 🙂

How did you first start using WordPress?

I’ve been using WordPress since version 2.7. At the time I was looking for a framework/platform able to help me speed up my develop process and give more power to my clients – WordPress was the best fit.

 

Thoughts on Jetpack

How’d you first find out about Jetpack?

I always keep myself always updated about WordPress news and I think I read about it on the WPTavern blog (even if I can’t be so sure!). Since then I’ve installed it on more than ten WordPress sites.

What’s the one Jetpack feature you couldn’t do without? Why?

My favourite is the Related Posts feature. I like it because it decreases my bounce rate (I can show more articles to my hungry readers when they finish reading one post) and because it does not stress my server in doing so.

What do you think of the the Jetpack setup process: Easy, hard?

The setup process is very simple, all you need is a WordPress.com account and you’re ready to go!

What do you value about Jetpack?

Based on the kind of site, Jetpack helps me in many ways. First and foremost it helps me keep my installations more organized and streamlined, since I have to install less plugins. Jetpack also helps me run the sites even faster with the CDN options (Photon) that it provides.

 

Working with Clients

Do you generally recommend Jetpack?

Well, looking at the latest improvements, in my opinion Jetpack is a must-have plugin. The various features improve our WordPress installations in many ways, starting from the social aspect (like the social buttons or the amazing Publicize feature) to the more text based ones (like LaTeX and the After the Deadline integration).

Does Jetpack help you with client work?

Sure! Unsurprisingly, my clients are usually happy to install something for free that will give them loads of features. Photon, Carousel and Tiled Galleries are always welcomed by them and the social feature integrations I mentioned previously are very useful in helping them with promoting their sites and content.

 

Jetpack Frustrations

What frustrates you about Jetpack? Why?

If I have to be honest, the only thing it frustrates me is right after install. By default Jetpack activates several modules that I do not need and I have to disable them one by one each time I install it. But I mean, it’s not a big deal 😉

What would you like to improve?

Apart from the above (ie: letting me activate only the modules I need) I’d love it if you could implement a bit of AJAX technology, so I do not have to refresh the page each time I activate or deactivate a module.

 

Get involved!

Try it out

If you’ve not used Jetpack before, read our step-by-step installation guide here to try it out for yourself.

Contribute

If you are a Jetpack user already please tell us what you think in the comments and, if you’d like to get involved yourself by writing a guest post about Jetpack or being interviewed yourself, get in touch!

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