Philip Sugai

日本 京都府 京都 連絡先情報
4273人のフォロワー つながり: 500人以上

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ボランティア経験

  • Chiseikan グラフィック

    Fuku Shihan

    Chiseikan

    – 現在 10年11ヶ月

    Education

    Support the teaching of kids and adult martial arts classes at Chiseikan Dojo (www.aikidoinkyoto.com) in Kyoto

出版物

  • Building Value through Marketing

    Routledge

    Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms but also for customers and stakeholders.

    Working step-by-step through strategy development, this book empowers those responsible for creating or managing new products or services to have the right mindset, understand the most important marketing tools that they can use and apply these to create unprecedented levels of value…

    Building Value through Marketing provides a hands-on guide to understanding and building compelling marketing plans that create value, not only in profit terms but also for customers and stakeholders.

    Working step-by-step through strategy development, this book empowers those responsible for creating or managing new products or services to have the right mindset, understand the most important marketing tools that they can use and apply these to create unprecedented levels of value. Founded on the principle of Service Dominant Logic, the book is organized into three key sections: "The Value Mindset," "The 12 Building Blocks of Value," and "Value-Focused Marketing in Action," which walk through the process of value-focused product and service development. The strategies and tools put forward have been tested successfully across multiple industries and countries and are grounded in academic theory, emphasized by real-life case studies throughout. Readers will gain the ability to align their marketing scholarship and practices with the current definition of why a business exists and the role that marketing plays within these business practices.

    This is essential reading for those studying Marketing Planning and Strategy at Advanced Undergraduate, Postgraduate and MBA levels. Its uniquely applied approach also makes it an excellent guide for marketing practitioners and institutions offering professional qualifications.

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  • Suntory: Rebranding the Whisky Highball

    Ivey Publishing

    Founded in 1899 by Shinjiro Torii in Osaka, Japan, Suntory Holdings (Suntory) boasted a rich history in Japan's alcoholic beverage industry. It purchased US-based Beam in 2014 for $16 billion, renamed itself as Beam Suntory, and transformed into one of the world's largest alcoholic beverage makers, reaching total global revenues of more than 2.5 trillion yen ($23 billion) by the end of fiscal year 2018. Now, in 2020, could the Suntory team pull off a third miracle and successfully bring Japan's…

    Founded in 1899 by Shinjiro Torii in Osaka, Japan, Suntory Holdings (Suntory) boasted a rich history in Japan's alcoholic beverage industry. It purchased US-based Beam in 2014 for $16 billion, renamed itself as Beam Suntory, and transformed into one of the world's largest alcoholic beverage makers, reaching total global revenues of more than 2.5 trillion yen ($23 billion) by the end of fiscal year 2018. Now, in 2020, could the Suntory team pull off a third miracle and successfully bring Japan's highball culture to the extremely competitive global marketplace?

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  • Nestle KITKAT in Japan (C): The Power of the Postal Service

    Ivey Business School Publishing

    In the spring of 2009, the KITKAT team was fresh from a successful marketing campaign targeting students. After reviewing recent figures however, they realized that they had a critical decision to make regarding the fate of the overall KITKAT brand portfolio: was KITKAT too sweet for some of their older customers? How could they address this issue of taste without undermining the overall brand that they had worked so hard to create through their recent postal service campaign?

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  • KITKAT in Japan (A) Sparking a Cultural Revolution

    Ivey Business School Publishing

    In 2008, the marketing manager for Nestlé Japan's confectionery business and his team were struggling to redefine the KITKAT brand within the Japanese market. KITKAT as a brand faced a real threat as the retail environment rapidly shifted toward increasingly powerful convenience store chains and consumer preferences shifted toward more novel consumable products. With more than 200 companies competing within Japan's crowded and relatively stable confectionery market, Nestlé Japan was facing the…

    In 2008, the marketing manager for Nestlé Japan's confectionery business and his team were struggling to redefine the KITKAT brand within the Japanese market. KITKAT as a brand faced a real threat as the retail environment rapidly shifted toward increasingly powerful convenience store chains and consumer preferences shifted toward more novel consumable products. With more than 200 companies competing within Japan's crowded and relatively stable confectionery market, Nestlé Japan was facing the harsh realities of Japan's famed position as the world's toughest consumer market. To address these challenges, Nestlé Japan worked over 15 years to instill deep meaning in the KITKAT brand and then, based upon this foundation, created a comprehensive product portfolio. How can KITKAT capitalize on its past success as it moves forward?

    At Ivey Publishing: https://www.iveycases.com/ProductView.aspx?id=86376

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  • KITKAT in Japan (B): The Roots of Premiumization

    Ivey Business School Publishing

    The KITKAT team had experienced great success over the past few years by building a powerful and resonating brand and enhancing their production capabilities to enable them to adapt to changing demands from their channel partners. However, the harsh realities of a changing market demographic, and increasingly powerful convenience store chains, created a clear sense of urgency for creative solutions to continue their growth. The KITKAT team leaders felt that the ideas that had been generated in…

    The KITKAT team had experienced great success over the past few years by building a powerful and resonating brand and enhancing their production capabilities to enable them to adapt to changing demands from their channel partners. However, the harsh realities of a changing market demographic, and increasingly powerful convenience store chains, created a clear sense of urgency for creative solutions to continue their growth. The KITKAT team leaders felt that the ideas that had been generated in the closing months of 2007 held enormous potential to create growth through a previously overlooked retail channel. As they sat down to review the strategies, they wondered: Had they overlooked any important details that could affect their 2008 year?

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  • The Value Plan

    Leanpub

    Have you had that sinking feeling that your Marketing Plans just aren't working as well as they used to? Or that what you learned in school about Marketing just isn't relevant today? The Value Plan is a practical, hands-on, step-by-step guide written to help you develop breakthrough products and services that create measurable and long-lasting value. If you are "doing" marketing today, this book and workbook will help guide you to achieve long-term success.

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  • Six Immutable Laws of Mobile Business

    Wiley

    Valuable lessons from Japan’s mobile industry yield six immutable laws for mobile business. Globally Japan’s mobile customers have enjoyed better mobile devices, more content, and the most advanced functionality and services for more than a decade. Now, this book helps cut through the many myths and all of the hype surrounding Japan’s mobile dominance to identify the most important laws that will guide the success of mobile businesses around the world.

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講習コース

  • Brand Management

    -

  • Innovation Old and New

    -

  • Marketing (Required)

    -

  • Marketing Research

    -

  • Marketing in Japan

    -

  • New Product Development

    -

  • Sustainable & Responsible Marketing

    -

  • eMarketing

    MKG 5030

言語

  • Japanese

    ビジネス初級

組織

  • Japan Society of Information Communications Research (JSICR)

    Editorial Board

    – 現在

  • American Chamber of Commerce in Japan (ACCJ)

    Member

    – 現在

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