Marketing artificial intelligence (AI)
CDP and customer experience: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDPs and metrics for powering customer engagement.
Big changes are afoot in the martech space under the broad term 'composability.' One of the first categories to be impacted is the CDP.
Fuel up with free marketing insights.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: CDPs and metrics for powering customer engagement.
Customer relationship management (CRM)
Find out the reports you need to monitor data hygiene, improve marketing and sales processes and much more.
We've boiled down HubSpot's 91 updates for July to the 13 most impactful for managers and admins
Marketing artificial intelligence (AI)
Learn how to turn to AI helpers as the first step in performing lengthy, previously manual research tasks.
We surveyed over 1,500 consumers to understand what they want from the brands they do business with. Our industry experts break down the trends you need to know.
Marketing artificial intelligence (AI)
Echo AI's technology is helping Centerfield turn a jumble of unstructured verbiage into actionable customer data.
One new feature is designed to increase ad engagement and rankings, while the other provides greater budget controls.
Unlock new possibilities for efficiency and impact.
On the hunt for something new? Check out who's hiring in martech this week.
Cities worldwide are rebranding through digital transformation, offering marketers insights into modernization and innovative storytelling.
CVS, Albertsons, dentsu and EssenceMediacom weigh in on measurement standards and opportunities as RMNs mature.
Marketing artificial intelligence (AI)
Consumers are really, really not impressed with AI, consistently preferring products that don't mention AI over those that do.
Unravel the complexities of your martech stack by identifying the tools driving most of your marketing success.
Cookies or no cookies, first-party data is your competitive edge. Find out how to build a robust data strategy for the future.
The Position-less Marketer is fueled to deliver hyper-personalized experiences online at the speed of a consumer's interaction with the brand.
Big changes are afoot in the martech space under the broad term 'composability.' One of the first categories to be impacted is the CDP.
Google's shift from Smart Campaigns to Performance Max signals a major push toward AI-driven, cross-platform advertising solutions.
Insights into strategic planning to avoid data pitfalls and set a strong foundation for your marketing campaigns.
Marketing artificial intelligence (AI)
Key B2B considerations for successful AI adoption, from team preparation to selecting context-aware solutions.
Changes in technology and consumer behavior make this the perfect moment for companies that want to challenge Google's dominant market position.
How the widely-recognized insurance brand promotes omnichannel engagement for Gen Z and the rest of us.
Despite the survival of third-party cookies, marketing still demands a renewed focus on building meaningful consumer connections.
Unlock the entire MarTech experience, online September 24-25, for free. No hidden fees, no travel headaches, no time out of the office.
Here is what you need to know about the Google antitrust case from the Justice Department's closing presentation.
Marketing Ops isn't marketing? It depends on what you mean by "isn't."
Content management systems (CMS)
Learn how to optimize your content for maximum impact
Google illegally monopolized search and search advertising markets especially by paying $20 billion annually for default search status on iPhones.
Marketing artificial intelligence (AI)
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Low-cost lead gen tactics.
Here's what you need to know about Reddit to get the most for your marketing dollar. Update: The site now has Lead Generation Ads, a boon for B2B marketers.
Marketing artificial intelligence (AI)
AI-generated visuals might subtly shape consumer choices and soon present new challenges for marketers.
Learn to combat the threats posed by made-for-advertising sites, differentiate quality publishers and optimize your digital ad spend.
Competitors' sensitive information is being exposed to advertisers while key reporting tools and product management features are inaccessible.
The company booked $12.77 billion in ad revenues for the quarter, thanks in part to adding advertising to Prime Video offerings.
Revolutionize your marketing with pace-layered planning inspired by nature's resilience, balancing quick adaptations with long-term stability.
Knowing more about your customers can dramatically change their perceived value. Dive into the math behind customer analytics.
A good map helps you see the customer experience through the eyes of your customers.
A new report from Bluecore shows up to 85% of visitors to ecommerce sites going unidentified and therefore hard to connect and engage with.
Customer data platforms give marketers control over data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement.
Marketing artificial intelligence (AI)
Having used up all the available human-made data, scientists are now training large language models on AI-created data. This is a very bad idea.
Identity resolution plays an important role in proving RMN value while remaining transparent and privacy-compliant.