Marketing technology
MarTech is your source for marketing technology news and content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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HubSpot’s July 2024 updates: Big moves toward better efficiency and security
We've boiled down HubSpot's 91 updates for July to the 13 most impactful for managers and admins
Marketing artificial intelligence (AI)
Meet my research team: Gemini, ChatGPT and Perplexity
Learn how to turn to AI helpers as the first step in performing lengthy, previously manual research tasks.
The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: August 8
Consumers are really, really not impressed with AI, consistently preferring products that don't mention AI over those that do.
How to leverage the 80/20 rule for martech efficiency and ROI
Unravel the complexities of your martech stack by identifying the tools driving most of your marketing success.
Why marketers need generalized system understanding
Holistic views of marketing technology and data flow enhance marketing processes and customer engagement.
Marketing artificial intelligence (AI)
67% of marketers say lack of training is primary barrier to AI adoption
99% of marketers say they are personally using AI. However, 36% say it is part of their daily workflow --- 7 percentage points more than in 2023.
The impact of martech on company value
Focusing on effectiveness over efficiency is crucial for demonstrating martech's impact on business performance.
The no-code guide to integrating your martech stack
Learn how to integrate your martech stack without coding and connect data across platforms using simple automation tools.
How Salesforce Data Cloud supports CX for Principal Financial
Salesforce Data Cloud is raining personalized experiences on Principal Financial Group's B2C and B2B2B businesses.
Where are martech vendors finding their revenue? Let’s take a look
Is the market for martech saturated? Maybe, but there's plenty of room to grow.
A roadmap to martech stack maturity
Find out why maturing your martech stack is crucial for long-term success and how to do it with documentation and strategic planning.
Marketing artificial intelligence (AI)
AI fuels investment surge in Q2 amid slowdown in new products
Explore CabinetM's Q2 2024 martech report: Record $10.8 billion investment, AI funding boost and slowing product innovation.
Salesforce’s Summer 2024 release features time-saving enhancements
Streamline permission viewing, storefront demos, product imports and more will drive efficiency for Salesforce users.
Claravine connects its Data Standards Cloud with Snowflake
Claravine will now provide marketing data standardization within Snowflake AI Data Cloud.
Alphabet’s acquisition of HubSpot isn’t happening
On, on again and now off. Alphabet and HubSpot are not doing a deal. Sources say.
CDPs, their close kin and how to choose between them
Is it a CDP you're looking for? Or will another martech application better suit your needs?
Digital asset management (DAM)
20 questions to ask DAM software vendors during the demo
Licensing an enterprise digital asset management platform can be a significant investment, here is a list of questions to help with the decision.
Limited HubSpot breach reminds us there’s risk in SaaS apps and data storage
HubSpot reported a relatively minor breach as U.S. customers were checking out for the holiday.
Take the 2024 MarTech Replacement Survey
Take a few minutes to tell us how your martech stack changed in the past year.
HubSpot’s June 2024 updates: New automation options, big sales improvements and more
We've boiled down HubSpot's 80 updates for June 2024 to the 14 most impactful for managers and admins.
Digital asset management (DAM)
Does your organization need a DAM? Audit first, with these easy steps.
While DAM platforms can help marketers deliver consistent experiences, there are questions of process, training and budget to answer before beginning the buying process.
How martech vendors can navigate the slow death of net-new deals
The martech industry has reached saturation. Explore the challenges vendors face and strategies to adapt in an era of declining net-new deals.
Spotlight on the expert: Michelle Tackabery
From part-time administrative marketing assistant to DAM AI expert working in the trenches of major asset management projects: Michelle Tackabery's journey.
6 core competencies every martech manager needs
Here's how marketers can lead and shape marketing technology strategies, focusing on six core competencies essential for martech success.
Marketing artificial intelligence (AI)
When AI truly understands our customer data, we’ll deliver on true personalization
Imagine a world where AI doesn’t just adjust the tone of a message to ‘witty’ or ‘professional,’ but adds tone and context based on customer data.
A new tech stack for cold email outreach is taking shape
AI is just one technology that’s changing the game of cold email outreach and re-writing the BDR playbook forever.
The truth behind martech stack composability
Research-backed insights on martech composability, including the role of center platforms, specialist apps and effective handover processes.
EU charges Apple with violating anti-competitiveness law
The company is charged with restricting developers' ability to let consumers make purchases outside of the AppStore.
Connecting digital experience to strategy: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: KPIs and approaches to digital experience.
What HubSpot’s LinkedIn integration means for the future of sales and marketing
Unpack the benefits and challenges of HubSpot’s LinkedIn integration, from sales efficiency boosts to new marketing hurdles for SMBs.
Marketo experts share tips for successful MAP implementations
Implementing a marketing automation platform like Adobe Marketo Engage requires careful preparation for the project, data and team members.
How to boost operational maturity with strategic martech selection
Learn the importance of evaluating marketing technology tools that enable operational maturity and best practices for finding them.
3 more pointers to navigate the confusing martech marketplace
Strategic advice on AI implementation, data privacy and accessibility best practices and seamless martech integration.
Digital asset management (DAM)
What is digital asset management and how can it help you?
Digital asset management can unify marketing channels and create a more efficient marketing resource allocation.
Marketo’s June 2024 releases upgrade Interactive Webinars, Dynamic Chat Flows
Better customization for Interactive Webinars and an easier way to re-use chat flows lead the June releases.
Will you ever trust a B2B tech vendor?
Some vendors lose the trust of customers through poor decisions. But some don't seem to be trying to earn it to begin with.
Hiring a data warehouse architect: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: job responsibilities for a data warehouse architect.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: June 13
There's cashing in on a trend and then there's Oral-B adding AI to a toothbrush and calling it the "Genius X." Should have gone with Ex-Genius instead.
Marketing artificial intelligence (AI)
Apple doubles down on AI despite signs of an industry slowdown
The bloom is off the AI rose as companies dial back spending amid concerns over cost and implementation failures.