Project and workflow management
MarTech is your source for project and workflow management content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Marketing artificial intelligence (AI)
Canva acquires genAI startup Leonardo.AI
Canva’s recent acquisitions aim to boost its profile as an all-in-one creative hub for businesses and individuals.
How to use project management data to inform your marketing hiring strategy
Use project management metrics to enhance your hiring strategy and ensure your team’s composition aligns with operational efficiency.
Digital asset management (DAM)
What is digital asset management and how can it help you?
Digital asset management can unify marketing channels and create a more efficient marketing resource allocation.
Canva introduces Canva Enterprise, Work Kits and adtech apps
New offerings from the visual creative technology company aim to bring efficiency and brand controls to teams across large organizations.
Marketing artificial intelligence (AI)
Adobe unveils Adobe Express for Enterprise
Content creation also gets an AI boost with new Firefly capabilities in Adobe Lightroom.
How to effectively delegate tasks and manage projects
Maximize team efficiency by explicitly requesting work, documenting asks, using project management tools for transparency and more.
How Canva is approaching B2B customers with AI-powered tools
Canva rallies customers with a B2B push to get the word out about its Magic Studio suite of AI products.
How to make the most of your marketing work management solution
Maximize your marketing work management solution with streamlined processes, enhanced collaboration and boosted productivity.
Marketing artificial intelligence (AI)
How to do an AI implementation for your marketing team
The CMO of Unanet explains what it took to implement AI with her team. The secret sauce: Education, experimentation and a clear AI policy.
Combining martech projects: 5 questions to ask
Tying martech projects together may create efficiencies but also risks. Consider these areas to determine if it’s worth the risk.
Project and workflow management
Microsoft unveils new workflow and analysis tools for Customer Insights
The company is evolving the product into a full-service marketing backbone, similar to offerings from Salesforce and HubSpot.
2024 Predictions: Retail media networks
Advertisers will continue to pursue RMN opportunities as the value of first-party shopper data increases with the phasing out of cookies.
Digital asset management (DAM)
How to structure digital asset management governance
A look at best practices for DAM governance, which call for three main tiers of stakeholders to manage and mitigate risk during implementation.
Digital asset management (DAM)
3 questions to ask about digital asset management processes
After asking these questions, communicate the new process to your team using process workshops and visualizations.
Marketing artificial intelligence (AI)
How marketers are adopting AI in their work
Chatbots, ad targeting, content marketing and generative AI lead AI use cases for overwhelming majority of marketers.
SurveyMonkey launches new forms solution
The survey platform is offering pre-built customizable templates and easy web embedding to support rapid creation and deployment of forms.
Marketing artificial intelligence (AI)
Salesforce announces new AI and automation capabilities for Slack
Slack will be getting artificially intelligent this winter, plus other Slack announcements.
Marketing artificial intelligence (AI)
4 AI categories impacting marketing: Workflow automation and RPA
Learn how AI-driven workflow automation enhances marketing outcomes and ways to maximize the benefits of automated processes.
9 questions to ask marketing work management vendors during the demo
Make sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage.
Does your organization need a marketing work management platform?
Marketing work management tools, also called project management tools, have become very popular since the move to work-from-home, but don't jump into the purchase process blindly.
HubSpot’s June 2023 releases: The manager’s guide
AI Content Assistant tools added, reporting improvements and Payments releases.
Project and workflow management
Marketing work management best practices: Dashboards, templates and requests
Following these practices will help organizations navigate and automate marketing projects more effectively.
Project and workflow management
How to create a knowledge base for marketing work management
You’ve implemented a great marketing work management tool. But you still need to show others how to use it.
Project and workflow management
6 reasons why you need a marketing work management tool
Whether your team is remote, in the office or hybrid, marketing management tools can help increase efficiency and productivity.
Email creation platform Stensul expands its offering to landing pages
Email creation and collaboration platform Stensul is strategically expanding its offering across other assets.
Project and workflow management
How to improve efficiency by combining two kinds of collaboration
Effective work management comes from the right mix of active and passive collaboration methods.
How new remote work apps and virtual meetings are transforming employee experience
Roam, Frameable & Party.Space are delivering experiences that help employees and orgs adapt to the work-from-home era.
Adobe’s Figma acquisition doubles down on collaboration
Adobe is acknowledging the collaboration-led nature of today's work environment with acquisitions like Figma and Workfront.
At Dreamforce, a new data platform and enhancements to Slack
Salesforce announces a hyperscale, real-time data platform as well as innovations around Slack.
Project and workflow management
Winning the martech procurement process
Making life easier for executive assistants will also make it easier for you.
4 strategies to help marketing teams improve workflow and collaboration
Remote work challenges become assets when workflow is transformed digitally.
10 rules for successful metaverse marketing
What you need to know before marketing in the metaverse.
Ruthless prioritization: The key to marketing momentum
In order to do our best work we have to stop spreading ourselves, our budget, and our team too thin.
Do it once (and only once) with workflow automation
Repetitive tasks are not only mind-numbing; they increase opportunities for introducing data errors.
Tips to incorporate knowledge collection into your daily workflows
Or, how to stop worrying and embrace the information tsunami.
Knowledge management for content marketers: My tech stack
How to deal with the modern deluge of information and tap into it when you need it.
Smartsheet ignites new Formula 1 sponsorship strategy to aid STEM diversity effort
Through Sponsor X initiative, Smartsheet gives non-profit their place on the McLaren team car.
A new way of marketing planning: At the last responsible moment
Could your marketing plan become irrelevant if it’s too detailed too soon? Absolutely.
Why doing less is more in agile marketing
Build a culture of doing less and providing more value.
7 leadership behaviors for marketing agility
Outcome-driven leaders focus on analyzing results as related to defined business goals, rather than individual productivity, arbitrary deadlines, tactics and the quantity of deliverables.