Regulations and Compliance
MarTech is your source for marketing regulations and compliance content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Why Google lost: The DoJ’s case in 11 slides
Here is what you need to know about the Google antitrust case from the Justice Department's closing presentation.
SCOTUS ruling makes it easier to challenge federal ad regulations
Ending a policy requiring judges to defer to regulators' interpretations makes more lawsuits a certainty and deciding those cases more difficult.
GDPR is a help, not a hindrance, to marketing
83% of European CEOs and marketing executives say they can do effective marketing while adhering to GDPR standards.
Confessions from email jail
Avoid email marketing missteps that can harm your reputation and deliverability. Stay on the right side of email laws and best practices.
IAB Tech Lab releases Data Deletion Request Framework
The framework establishes a mechanism for data deletion requests that complies with privacy laws in the US, EU and Canada.
The marketer’s guide to U.S. state data privacy laws
Five states have privacy protection laws in effect and 12 more will take effect by the end of next year. Here's what you need to know about them.
Is Google a monopoly? The DOJ’s case in 11 slides
Here are the key points under contention in the most significant anti-trust case of this century,
What marketers need to know about the TikTok ban
The biggest problem with the new law? It doesn't protect American's data and leaves marketers with 16 states' different privacy regulations.
24 questions to ask identity resolution vendors during a demo
Identity resolution allows marketers to more accurately target and personalize brand messages to create better customer experiences.
EU launches investigations of Alphabet, Apple and Meta
The first allegations of non-compliance with the Digital Markets Act target three tech giants.
DOJ lays siege to Apple’s walled garden
The DOJ has filed a lawsuit against Apple alleging antitrust violations related to the iPhone ecosystem. Update: Statement by Apple.
Goodbye to cookies: Digital advertising’s leap in the dark
It's been one step forward, two steps back for Google's Privacy Sandbox as the IAB Tech Lab and other adtech players weigh in.
Does your organization need an identity resolution platform?
Identity management platforms can be a big help to marketers, but do you need one? This guide will help you find the answer.
Google sued for $2.27 billion by European publishers
More European legal problems for Google as Axel Springer and other well-known German publishers sue over alleged abuse of its market position.
EU Digital Services Act now applies to all but the smallest businesses
The DSA originally applied only to the big guys like Google and Meta. Now it governs almost all online platforms that reach a European audience.
Prioritize compliance for marketing success
In this webinar, learn how to set the stage for your new era in campaign excellence.
How one tech company is doing marketing without cookies
Sentry.io shares its story of what went right and wrong getting rid of cookies and how they're now doing marketing.
Google issues urgent steps for advertisers running campaigns in the EU
Prompt action is needed to preserve ads personalization and measurement within Google Ads, Google Marketing Platform and GA4.
Marketing artificial intelligence (AI)
New York Times sues OpenAI and Microsoft for copyright infringement
This is the latest in a number of lawsuits that have accused OpenAI of taking content without permission to train ChatGPT.
Marketing giant ‘admits it listens to your conversations to sell targeted ads’
Leading U.S. marketing company Cox Media Group has reportedly been pitching the "futuristic" service to brands on platforms like LinkedIn.
How consent management platforms support data privacy compliance
What are CMPs and how can they help your business balance effective marketing with data privacy compliance?
The Google anti-trust trial: A deep dive into the details
The landmark court case brought by the US Justice Department charges Google with unfair practices to maintain its status as the world's leading search engine.
Marketing artificial intelligence (AI)
What could disrupt the future of generative AI?
Believe it or not, genAI actually relies on humans to be able to do its work. And through regulatory measures, including those designed to protect content creators' rights, humans may throw a spanner in its works.
Norway orders Meta to stop collecting and using personal data
The Norwegian order is the latest of several actions by European nations over privacy violations.
Data clean rooms: A beginner’s guide
Here's how enterprises are using data clean rooms to improve the return on their customer data investments.
EU approves US data sharing accord
The new pact gives EU citizens more control over US companies' use of their personal data and averts the potential for a costly disruption.
EU’s ruling against Facebook a big blow to first-party data usage
Big tech companies will need user consent to process personal data, combine it with other platforms' data and use it across services.
EU fines Facebook $1.3 billion for privacy violations
Meta has five months to put in place measures to halt future data transfers and six months to end U.S. storage of the data it already has.
MarTech’s guide to GDPR: The General Data Protection Regulation
Five years on from GDPR's debut, and with procedural changes afoot, here's an updated guide to the seminal data privacy regulation.
Walmart pulls Universe of Play off Roblox platform after consumer groups’ complaint
The groups said Walmart’s Universe of Play was an advergame and asked CARU to review it. The retailer said CARU OK’d it before launch.
ChatGPT under threat from European regulators
Concerns about GDPR compliance might extend to other AI solutions too.
The fight over banning TikTok could result in something good for marketers
It's far from certain Congress can pass a TikTok ban. Critics say even if it did it wouldn't solve the real problem: Protecting consumer data.
What is compliance in marketing and why every savvy marketer should care
Complying with marketing regulations is paramount, as consumers — and governments — have become more privacy-conscious.
Feds finally file anti-monopoly suit over Google’s adtech
The suit seeks to force the tech giant to get rid of its ad businesses and engaging in allegedly anticompetitive practices.
EU hits Meta with $414m fine over advertising practices
Ireland's data privacy board punishes Meta for effectively forcing users to accept targeted ads.
Cirque du Soleil spotlights its digital strategy
The world's largest contemporary circus deploys a composable martech stack with key components from Sitecore.
Optimizing the online experience for disabilities improves it for all customers
43% of people with disabilities abandoned an online purchase because of accessibility issues.
3 things to know about the American Data Protection and Privacy Act
A quick guide to the ADPPA as currently drafted. It might change, of course, and it's not guaranteed to pass.
Only 11% of US businesses fully comply with CCPA privacy law
B2C and B2B companies are equally poor at compliance.
Federal data privacy bill could make life easier for marketers
It would override state privacy laws and set tough standards for gathering and using personal data.