Search marketing
MarTech is your source for search marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, the latest data to help you work smarter and make better decisions, and our enterprise SEO platforms buyer’s guide.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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What the Google antitrust ruling could mean for advertisers
Changes in technology and consumer behavior make this the perfect moment for companies that want to challenge Google's dominant market position.
Why Google lost: The DoJ’s case in 11 slides
Here is what you need to know about the Google antitrust case from the Justice Department's closing presentation.
Federal judge rules Google violated antitrust law
Google illegally monopolized search and search advertising markets especially by paying $20 billion annually for default search status on iPhones.
Second quarter saw slowing ad spend on most platforms
While Amazon Sponsored Products, Facebook, Google search and Instagram all saw lower growth, YouTube was up 28% thanks to a big increase in impressions.
Generative engine optimization: What you need to know
GEO is optimizing your website’s content to boost its visibility in AI-driven search engines, like SEO does for text-based search.
OpenAI starts testing SearchGPT prototype
SearchGPT is OpenAI's long-expected prototype search engine. Here's what it looks like.
Google: Audience focus, content quality are still the keys to SEO
Tips about SEO and how to create content and successful websites from Google's Search Liaison Danny Sullivan.
Google Search document leak reveals inner workings of ranking algorithm
documents reveal how Google Search is using, or has used, clicks, links, content, entities, Chrome data and more to rank content.
Is Google a monopoly? The DOJ’s case in 11 slides
Here are the key points under contention in the most significant anti-trust case of this century,
Google rolls out AI Overviews for more complex searches
The company also unveiled features that provide planning capabilities, multi-step reasons and the ability to ask questions while recording video.
ChatGPT expected to announce search feature Monday
ChatGPT product that searches the web and cites sources when answering questions would be seen as a significant challenge to Google.
How Google harms search advertisers in 20 slides
DOJ hammered Google over search ad price manipulation and more in its closing statement for the landmark anti-trust trial.
Why the shift from ‘conversions’ to ‘key events’ in GA4 is a game-changer
Learn how this GA4 change lets you maximize marketing opportunities to measure and report on what matters most to your business.
Marketing artificial intelligence (AI)
Nicole Greene: Looking forward with AI
Gartner's AI expert explains how search generative experience will change everything and why chatbots are the next frontier in advertising
Google SGE a top threat to brand and product search terms, study finds
Among the findings: 91.4% of all search queries triggered SGE; Quora was a big winner; and paid search ads appeared 50% of the time.
Google Search Ads 360 gains retail media capabilities
Tech giant claims new features will increase efficiency and scale for retail media with self-service.
When and how to move beyond performance marketing to brand strategy
Explore the paradox of performance marketing and uncover the importance of evolving toward brand storytelling and relationship-building.
Why bottom-of-the-funnel SEO is the game-changer your B2B needs
BOFU SEO focuses on high-intent keywords to attract prospects ready to convert. Learn how to create content for ready-to-buy prospects.
How one tech company is doing marketing without cookies
Sentry.io shares its story of what went right and wrong getting rid of cookies and how they're now doing marketing.
Paid advertising: Tips to boost qualified leads and reduce costs
Struggling with high ad costs and few conversions? Learn strategic steps and technical setup tips to optimize your ad campaigns.
Google slips up and admits paying Apple 36% of Safari revenue
Google's lead lawyer "visibly cringed" when the exact figure was accidentally revealed during the federal antitrust trial.
Report: Generative AI violates copyrights of news publishers
News publishers are concerned AI answers will replace Search traffic, leading to less revenue, lost jobs and other damages.
The Google anti-trust trial: A deep dive into the details
The landmark court case brought by the US Justice Department charges Google with unfair practices to maintain its status as the world's leading search engine.
Use this tactic to drive revenue on your SEO campaigns
Attend this webinar to propel your entire digital presence into a revenue-generating powerhouse.
Marketing artificial intelligence (AI)
How to stay visible as AI transforms SEO
How much does SEO matter now that chatbots can give answers? What does this mean for businesses, and how should you prepare?
How Georgia-Pacific connects with customers on retail media networks
Director of digital media Paras Shah tells us how he got started with RMNs and what his focus is on now with RMN campaigns.
Antitrust trial over Google search set to open
The case alleges Google used its 90% market share to illegally throttle competition in both search and search advertising.
AI boost? Bing’s market share is down 6 months after launch
Microsoft disputes the data but it's clear AI hasn't turned its Bing into the Google-slayer the company hoped for.
Sam’s Club’s retail media network rolls out new experience and targeting capabilities
Sam’s Club Member Access Platform uses sales attribution and strategic partnerships to close the loop for omnichannel advertisers.
5 tips for balancing ‘push’ and ‘pull’ in content marketing
Learn the difference between promoting engagement and pushing sales in your content and how to do them right.
Digital ad spend growth drops to 7.8% this year
The upside: CTV approaches 10% of digital budgets with 21% growth increase. Retail media networks (RMNs) are also on the rise.
Marketing artificial intelligence (AI)
Here’s what Google’s new AI Search Generative Experience will look like
The new AI-powered search engine was unveiled at the Google I/O developer conference today.
Marketing artificial intelligence (AI)
Bing Chat opens up to more users and developers with API, expanded visual answers
New design features and the ability to build third-party plug-ins will offer more tools for marketers using Bing Chat.
12 questions to ask SEO platform vendors during the demo
When its demo time here are four things for stakeholders to keep in mind and a dozen questions to help you when talking to vendors.
Does your marketing team need an SEO platform?
Before you purchase these essential tools, make sure your organization has the resources, and the right mindset, to practice search engine optimization effectively.
What do SEO platforms do and how do they help marketers get found on search engines?
Using an SEO platform can increase efficiency and productivity while reducing the time and errors involved in managing organic search campaigns.
Siri and Alexa may be used by protesters to attack customer support channels
Gartner report warns that virtual assistants, which are a growing part of digital customer experience, are also a weak spot.
Marketing artificial intelligence (AI)
Bard and ChatGPT will ultimately make the search experience better
But it's early days and we're still trying to envision what the future of search will look like.
Marketing artificial intelligence (AI)
ChatGPT set to shake up search
Microsoft Bing is working with ChatGPT itself while Google is set to launch its own tool, Bard.
Feds finally file anti-monopoly suit over Google’s adtech
The suit seeks to force the tech giant to get rid of its ad businesses and engaging in allegedly anticompetitive practices.