Idles released Tangk, their fifth studio album, on 16 February 2024. The strategy from the off was to double down on existing fans while broadening out their audience. The team […]
Tag: Behind the Campaign
Behind the Campaign and Behind the Single both give you deep dives into one individual successful campaign, with vital data, and insight from the people who created them. They are published twice per month as part of Sandbox.
Behind the Single: Sanju Rathod – Gulabi Sadi
In this Behind the Single, our India correspondent Amit Gurbaxani looks into Indian artist Sanju Rathod, who recently achieved what no singer performing in Marathi – the regional language of […]
Behind the Campaign: Angelina Mango
Angelina Mango was the Italian entry in the Eurovision Song Contest 2024 with her song ‘La Noia’ (translating as ‘Boredom’). She was eventually placed at #7 with 268 points (104 […]
Behind The Single: Tommy Richman – Million Dollar Baby
Pulse has historically been a publishing company, but the company recently launched a label. Their first signing was Tommy Richman, who has recently debuted at the Billboard Top 2 – […]
Behind the campaign: CMAT
CMAT (the stage name of Irish musician and songwriter Ciara Mary-Alice Thompson) released her second album, Crazymad, For Me, in October 2023, a year and a half after her debut […]
Behind The Single: Mitski – “My Love Mine All Mine”
Track: Mitski – “My Love Mine All Mine”Released: 15 September 2023Label: Dead Oceans Overview When Mitski released “My Love Mine All Mine” as part of her new album in September last […]
Behind The Campaign: Lankum
Originally formed as Lynched, contemporary Irish folk band Lankum released their fourth studio album, False Lankum, in March 2023, building on the momentum created by Between The Earth & Sky […]
Behind The Campaign: Raye
In a very painful series of social media posts in summer 2021, Raye expressed her frustration at being trapped in a contract, dating back to 2014, with Polydor where she […]
Behind The Single: Sarz feat. Asake & Gunna – “Happiness”
Overview Track: Sarz feat. Asake & Gunna “Happiness” Released: 7 December 2023Label: 1789 (licensed to UnitedMasters) Sarz is one of Nigeria’s top record producers, who has played a crucial role […]
Behind The Campaign: Ren
Ren Gill (using the stage name Ren) released his album Sick Boi in October 2023, the follow-up to 2016’s Freckled Angels. After being misdiagnosed several times, he was finally diagnosed […]
Behind The Single: Anuv Jain – “Husn”
Overview Track: Anuv Jain “Husn” Label: Independent Released: 1 December 2023 In early December, the independent Indian singer-songwriter Anuv Jain released “Husn”, which would go on to become his biggest […]
Behind The Campaign: Roc Nation / Puma Humble Soles Mixtape
With 2023 being the 50th anniversary of the birth of hip-hop, Roc Nation wanted to mark this milestone. Using the idea of the mixtape, they created three separate sneaker designs […]