Pilar Cordero

Exceeding Attention and Brand Lift Benchmarks Through Omnichannel Strategies We're thrilled to share the success of our partnership with Danone Mexico, which has elevated their health messaging to attract millennials and engage existing customers with full-funnel impact. By optimizing attention view rates and dwell time across CTV and InRead formats, the campaign achieved outstanding results that surpassed expectations. Key Results: +3PT Increase in Purchase Intent +3PT Boost in Message Association 4.3 Seconds Average Dwell Time Claudia Leticia Valle Velasco, Media Manager at Danone, reports, “We transformed from primarily conventional TV media buys into a multi-channel digital media strategy to demonstrate our commitment to the evolving habits of our consumers. Our cross-channel initiative with Teads produced exceptional outcomes that far exceeded our initial projections.” Read more here: https://hubs.li/Q02sYY-w0 #omnichannel #brandlift #attention #danone #casestudy #CTV #CPG

46

Authenticity in #BRANING. Expressing the soul of a brand is paramount. Companies must find the right balance between comercial efforts and brand building as consumers increasingly look for authentic products...

62

🌟 Unlock Your Potential, Latina Women! 🌟 Earlier this year, I embarked on an incredible adventure as a mentee with Good Latinas for Good / Latinas do Bem. Let me tell you—it’s been nothing short of fascinating! 🌎✨ 🔍 Reflecting on Career Goals: My mentor, Patricia Winge Nogarolli has been my guiding star. Together, we’ve delved into my aspirations, dissected my career path, and fine-tuned my goals. 🌱 Inspiring Leadership Ideas: Patricia’s wisdom knows no bounds. She’s sprinkled my journey with brilliant leadership concepts—ideas that ignite my passion and fuel my ambition. 🌏 Thinking Big, Always: We’re only halfway through the program, and already, Patricia has challenged me to think beyond limits. 🤝 The Power of Community: Good Latinas for Good unites Latinas across continents. It’s a vibrant community where support flows freely, connections thrive, and dreams take flight. 📅 Mark Your Calendar: More information about the fall program will be available in June! 🍂🗓️ Don’t miss out—visit the website, follow the LinkedIn page, and get ready to unlock your potential. 🌟🔓 #CareerDreams #GL4G Remember, every journey begins with a single step. Let’s walk this path together! 🌟🤝📈

16

Enhancing Resilience and Performance in Mexico City with The Estée Lauder Companies Inc. Mid Management ⚡ Continuing our Energy-Shift Program with Estée Lauder Companies México, we recently held the Modules 6 and 7 for their mid-management team in Mexico City. This session focused on fostering resilience and enhancing performance under pressure. Estée Lauder is already excelling in their industry, but how do you improve results that are already great? The answer lies in sharpening the focus and creating moments of flow to achieve an Ideal Performance State both individually and as a team 🧠 Our discussions covered managing energy under pressure, emphasizing the balance between pressure and recovery, and the importance of flow and stress management. As we look ahead to the upcoming fiscal year, we highlighted the power of focus and flow to create energy efficiency for business acceleration. Estée Lauder is committed to nurturing a culture of continuous improvement and resilience, investing in the development of their mid-management team to strengthen the entire organization. We appreciate the enthusiasm and dedication shown by all participants: Arturo Ortiz, Alejandra Martín del Campo Minjares, Alejandra Romero Huizar, Ana Jimena Ferrer Gutiérrez, Ana Lourdes Torres Isaak, ANALIE SAINZ POLANCO, Andrea Rodríguez Hernández, Barbara Gomez Carrasco, Brenda Elizabeth Ramírez Sánchez, Carlos Alberto Correa Casillas, Carolina Aldana Benítez, Daniela Bostock, Enrique Estrop, Estela Sánchez Aguirre, FRANCISCO JAVIER GARZA DIAZ, German Luna Mavares, Irery Hernández Sotelo, Laura Moreno Ruiz, María José Juárez García, Marisol Fuentes, Miriam Franco Aldama, Moisés Cortés Hernández, Pilar Ferrer Simon, Raul Mendez Perez, Sofía Bucio Fierro, Vianney Toledo Reyes, YOSELIN LOPEZ, and all the other players. Your commitment is what sets Estée Lauder apart as a leader in the industry. As we move forward, we are eager to see the positive impact these strategies will have on both personal and professional growth, and we're already looking forward to our next modules together 🔜 What are your 3 key takeaways from the modules ? 🤔 #LeadershipDevelopment #EnergyShift #EsteeLauderMexico #HighPerformanceTeams #ExecutiveCoaching

29

Opportunities are endless for people like Andres with those financial skills and business mindset....

5

To cater to evolving consumer tastes, ice cream manufacturers are focusing on flavor innovation and using underused ingredients. Indulgent premium flavors are seeing the strongest growth. According to Innova Market Insights, Dulce de leche is an example of this, having experienced a 20% annual growth rate (five years ending 2023). Innovators are using it as an indulgent and novel alternative to traditional caramel. Another example is bourbon vanilla in place of the standard vanilla flavor. It experienced a 14% annual growth rate in the same time frame as dulce de leche. Want some help developing your own artisanal or premium ice creams? Bickford Flavors can help you develop a custom flavor: https://lnkd.in/e6aYQSPB

3

Explosive Growth in Peru Ice Cream Industry: Market Trends and Insights The ice cream market in Peru experienced significant growth in 2023. Looking ahead, the market is projected to expand at a compound annual growth rate (CAGR) of 4.2% from 2024 to 2032. This promising growth trajectory highlights the increasing demand and opportunities within Peru ice cream industry. Stay tuned for more updates and insights on this dynamic market. Read Full Reports: bit.ly/4bN3iin Some of the key players in the market Unilever, Grido, Nestlé, Monthelado S.A. and many more. #marketresearchreports #news #informesdeexpertos #ide #growth #icecreammarket #icecream #opportunity #foodanddrinks #frozenfoods

3

SIR MARTIN SORRELL at Cannes Lions International Festival of Creativity Known for his precision and unfiltered opinions, Sir Martin Sorrell shares his vision for the future of the marketing industry in a recent Forbes México interview. As always, he speaks candidly, expressing his thoughts and predictions for an industry he has led and shaped for decades. Takeaways * AI Transformation * Sir Martin underscores AI's pivotal role in transforming marketing. "AI is not just a tool but a fundamental change agent for our industry," he states. He criticizes the industry for not fully embracing AI, noting, “Very few agencies are producing real products with AI. They are focusing on promotional videos, but where’s the meat?” * Global Economic Shifts * Reflecting on economic changes, Sir Martin notes, "The global landscape is shifting, and businesses must navigate these changes with agility." He highlights the potential of regions like Latin America and the importance of nearshoring, particularly for countries like Mexico, without foreseeing a global economic turmoil around the corner. * Main Transformations in Marketing * Driven by data and technology. "Data is the new oil," Sir Martin remarks, emphasizing the shift towards data-driven strategies and the need for businesses to harness data effectively, always recognizing the essence of “advertising is about create brand for the long term” * Creativity in the Digital Age * Sir Martin passionately discusses the fusion of technology and creativity. "The fusion of AI and creativity can lead to unprecedented levels of innovation," he asserts. He stresses the importance of integrating AI to enhance creative processes and drive impactful campaigns. * Challenger Personality * Known for his outspoken nature, Sir Martin addresses industry challenges with bold opinions. On Elon Musk's stance on AI, he counters, "Elon Musk came here and said we would be displaced. He said the advertising industry was doomed. I disagree; we are facing disruption, not doom." Video: https://lnkd.in/dYufgkQe Column: https://lnkd.in/dArXaSPw #Marketing #AI #Leadership #Innovation #Forbes #Interview #SirMartinSorrell #GlobalEconomy #Creativity #CannesLions

9

2 comentarios

Knowing about an opportunity for growth is interesting, but understanding how to deliver that growth drives impact. Check out the latest from #pepviz on Hispanic shoppers and how to deliver on their food & beverage shopping needs!

18

Viña Concha y Toro's first-quarter sales grew 26.4%, while profits rose 304%. In this way, the company marked a significant improvement in all its lines, completing two consecutive quarters of growth, after the complex 2023 for the global wine industry. The improved performance, explained Viña Concha y Toro's CEO, Eduardo Guilisasti, was due to "the effectiveness of the measures adopted by the company since September 2022 to face the challenging scenario for the sector, as well as a gradual improvement in international economic conditions".  Healthy growth was observed in the wine segment, highlighting the progress of the most relevant markets for the company: the United States had a double-digit increase, and the United Kingdom continues with solid growth. We invite you to find out more here: https://lnkd.in/erzJer7h

102

The HEINEKEN Company reports 6% organic net revenue growth (beia) with the Heineken® brand up 9% and Heineken® 0.0 growing double digits in 23 markets. This solidifies HEINEKEN's position as low and no alcohol beer category leader globally 💚

35

Discover how leading brands in energy drinks position themselves in the minds of Mexican consumers! In this case study, we explore how Red Bull, Monster, Boost, and Vive 100 compete for market attention. 🥤💥 With concrete data and in-depth analysis, we unravel the strategies that have enabled these brands to stand out in a saturated market. Curious about how these brands are perceived and how they stack up against each other? Don't miss our article on the Brand Positioning Map! Find the link in the comments. 😉👇🏻 #MarketResearch #DataAnalysis #BrandPositioning #MarketStudies #DataAnalytics #MarketTrends #BusinessStrategies

3

1 comentario

The HEINEKEN Company reports 6% organic net revenue growth (beia) with the Heineken® brand up 9% and Heineken® 0.0 growing double digits in 23 markets. This solidifies HEINEKEN's position as low and no alcohol beer category leader globally 💚

14

1 comentario

What is an #original? Those who are not inspired to do things just for status or for show. It's those who are unapologetically themselves, driven by the innate need to #create and desire to be expressive. They understand that the creative process is a cause within itself, built on #curiosity, #collaboration, and #commitment to a higher purpose. They understand that life-long #learning naturally brings forth new #perspectives, and these perspectives must be birthed into the world. In this campaign, we capture and celebrate this essence of originality through #Espolòn #Tequila. #Salud 🍸

1

At Heineken, we believe in brewing a better world... which is why we've developed our Brew a Better World initiative. With climate change impacting ecosystems, agriculture, and the health & livelihoods of so many communities, taking bold action is our only choice. We want to play a part in limiting global warming to 1.5°C. But how are we doing this? Well, here are a few of the things we've achieved in the last year. Personally, I'm proud of the fact that 77 of our ingredients, particularly barley and hops, are sustainably sourced. #BrewABetterWorld #ClimateChange #GlobalWarming

73

I am happy to share a wonderful team dynamic that we have been working as LATAM VS PS Business Enablement team. Once a week, we discussed during an hour, DSO lectures or DSO in a box information. Each week one team member is assigned to prepare the information and presented creatively. This space has helped us for reflections, adopting this new DSO mindset, sharing our own fears and uncertainties. Moreover, this team dynamic has helped us to work this sense of belonging, improving our relationships as human being, really experimenting this creative mindset and learning each other from our best capabilities. We don`t know how this transformation will end up, but we are sure that facing it TOGHETER is much better. #TeamBayer

32

1 comentario

Rafael Cisneros: Commercial Director of Cartavio Rum Company  - TRL: Who is Rafael Cisneros? My name is Rafael Cisneros and I’m the Commercial Director of Cartavio Rum Company, a company that produces and commercializes alcoholic beverages and is the leader of the spirits market in Perú (40% SOM). I have over twenty years of experience in the commercial area, working in prestige companies of massive consumption. - TRL: What does the rum mean to you? What made you fall in love with rum and when did it happen? For me, rum is one of the best spirits in the world, because it’s very flexible to mix with different mixers to make extraordinary cocktails and the rum has a better flavor to drink straight compared to other spirits. - TRL: Three essential characteristics that define the rum according to your perspective. – Personality. – Body. – Flexibility. 📲 More about this interview is here -

6