Three big ideas on trying a new advertising approach
Before offering a new advertising feature — header bidding —to all Newspack publishers, the team tested it with Times of…
Three big ideas on adapting — and thriving — through change
Pivot and pivot again: the founders of Hyperallergic describe how they adapted to the challenges of the Great Recession and…
Three big ideas for getting off the ground with Newspack
In fall 2020, veteran journalist Margaret Coker founded The Current, a nonprofit, independent newsroom with a clear mission: to produce…
Three big ideas on filling a local journalism gap
When Boulder Reporting Lab launched in late 2021 the team focused on reaching 10,000 newsletter subscribers in one year, or…
Three big ideas on giving a platform to marginalized communities
Since launching in 2015, Scalawag has gone through a variety of changes. The former quarterly print magazine is now a…
Three big ideas on helping readers during a disaster
When the Sierra Nevada region of California was hit by a massive snowstorm, the two-person team behind YubaNet published around-the-clock…
Three big ideas on creating targeted calls-to-action
Under new ownership, Washington City Paper has grown membership from scratch in just over two years to where it now…
Three big ideas on growing (small) reader revenue
Small dollar donations have become a critical source of revenue for the Southern California’s Voice of OC since it started…
Three big ideas to make the most of reader interest
Montana Free Press has a clear mission: Produce in-depth public-service journalism that creates positive change and helps move society toward…