JDE Peet's

Hummingbird Coffee, one of our leading brands in New Zealand (NZ), has brought new life to areas of Christchurch affected by the 2011 earthquake 🌳  Hummingbird, a homegrown Christchurch brand,  partnered with a NZ charity called The Green Lab to support the creation of the Te Kohanga Taiao Sensory Nature Play Park in the Avon-Ōtākaro Forest Park, now open to the public. The park brought a deserted residential area in Christchurch back to life, having been part of the original ‘red zone’ devastated by the earthquake. The project also champions sustainability by using recycled materials and eco-friendly practices.  In addition to Hummingbird’s financial support, volunteers from JDE Peet's NZ rolled up their sleeves to make this vision a reality, alongside civil society and members of the community.  At JDE Peet's we believe it is our responsibility to bring people together, and we're proud to see our brands like Hummingbird Coffee making such a difference in local communities.  #JDEPeets #HummingbirdCoffee #JDEPeetsCommonGrounds

🎉 MOCCONA: Celebrating 70 Years of Coffee Magic! A remarkable milestone—70 years since Douwe Egberts introduced the world to instant coffee perfection with MOCCONA! 🕰️ A Journey Through Time: Explore the fascinating introduction that captivated coffee lovers. Compare the evolution from the very first jar to today's sleek design. 🌍 A Global Legacy: Moccona continues to brew joy across Asia and Australia. 👥 A Toast to the Future: Here’s to the next 70 years of Moccona, continuing to bring warmth and joy to coffee lovers worldwide. #JDEPeets

Tackling #Scope3 emissions is an important step on the road to net-zero, but remains a challenge for businesses. At JDE Peet's we are taking an end-to-end sustainability approach, working with our partners along the supply chain, in our efforts to reduce emissions and waste as we strive towards a planet-positive future. It was great to see our own Simon Fox, who leads our efforts to minimise our environmental footprint — a key pillar of our Common Grounds programme — take to the edie stage to speak with other industry leaders on how we're addressing this next stage of our sustainability journey.  Simon focused on how unlocking solutions to a net-zero value chain requires two main things: 🤝 Collaboration: working together and taking an inclusive approach to reduce risk in our value chain 🌱 Systemic Change: supporting farmers to become more climate resilient, improving their incomes while improving sustainable growing practices.  For more information on our Common Grounds strategy, visit our website: https://lnkd.in/eVZjswzK #JDEPeetsCommonGrounds

Led by our vision to provide a coffee or tea for every cup, we continue to expand our product lines, enhance quality and tap into new market segments. This means you can enjoy a cup from one of our brands no matter where you are in the world and whatever your taste preference is. This vision is reflected in our largest brand, JACOBS, who is dedicated to delivering only the best impeccable coffee for all and truly offers a coffee for every cup. In response to evolving consumer preferences, JACOBS is intensifying its focus on whole bean coffee, which has emerged as the fastest-growing segment in the coffee market. Offering a new portfolio of redesigned coffee blends in a new elevated packaging design linked to the codes of Whole Beans, JACOBS looks to excite consumers with a flavour profile for every taste Whether instant or ground coffee, whole beans or herbal teas – we believe it’s amazing what can happen over a cup of coffee or tea. #JDEPeetsCoffee #Coffee #Jacobs

On the ground in the South of Minas region, Brazil, we have been rolling out a groundbreaking initiative in partnership with coffee exporter Comexim Ltda and a local university. This project is aimed at enhancing the well-being of coffee farmers and collaborating to adopt more sustainable practices and promote reforestation. Hear from some of the people involved in this short video, and find the full video on our YouTube channel: https://lnkd.in/euWhdrcz About the project: 600 farmers, including 200 women and 121 young farmers benefit from the project and take part in activities such as:  🔹 Training farmers on water conservation, sustainable agricultural practices, and safe use of agrochemicals 🔹 Installing biodigesters for sewage treatment, benefiting 100 households 🔹 Promoting reforestation by distributing and planting 4,000 native tree seedlings 🔹 Conducting water quality analysis and environmental education with local youth and schools The expected outcomes: ☑️ Improved sanitation and environmental practices in farming communities ☑️ Enhanced agricultural productivity and sustainability ☑️ Greater community involvement and awareness in environmental conservation #JDEPeetsPlanet #JDEPeetsCommonGrounds #Coffee

It’s amazing what can happen over a cup of coffee! We recently celebrated the official opening of the OldTown Heritage Centre in Ipoh, where guests can enjoy a coffee while exploring Malaysian white coffee history and heritage and the work of local artists.    The centre is a testament to our commitment to preserving and showcasing Malaysia's cultural legacy. It offers visitors an immersive journey through the evolution of coffee culture, from its humble beginnings to its modern-day prominence.    This new space also includes a farm-to-fork café, featuring sustainable practices such as water and energy conservation, recycling, food waste composting, turning used cooking oil to biofuel usage and more.    Visit the website here: www.oldtown.com.my   #JDEPeetsCoffee #Coffee #OldTownWhiteCoffee 

A future without coffee-related deforestation, where truly responsible sourcing means positive change for farmers instead of exclusion. That’s the #FoodFuture we see for coffee! We were proud to take part in the annual FoodDrinkEurope Ideas Fest in Brussels, where we had the chance to share how we see the future of sustainable coffee at JDE Peet’s with European policymakers and members of the European policymaking community interested in a more sustainable food chain.  Thanks to everyone who participated in our workshop, joined the talk by our VP Sustainability Laurent Alexandre Sagarra, and enjoyed our coffees and teas throughout the day!  #JDEPeetsCommonGrounds #EU #JDEPeetsPlanet

Last week, the Ferrari Hypercar nr.50 won Le Mans. Congratulazioni to our partner Ferrari Hypercar for their historical victory in the 92nd edition of the 24 Hours of Le Mans. Winning is red. Pleasure is Gold. #LORespressoxFerrari #LeMans24 #LORespresso #FerrariHypercar #Ferrari499P #Ferrari

What steps can we take to build a more sustainable future for #coffee? We believe it starts with supporting our coffee growers and ensuring no farmer is left behind. Laurent Alexandre Sagarra, our VP, Sustainability, will be sharing more about how we approach sustainability in our coffee supply chain in Brussels this week at the FoodDrinkEurope Ideas Fest.  Stay tuned for more!    #FoodFuture #JDEPeetsPlanet #JDEPeetsCommonGrounds

Combatting coffee-related #deforestation helps to protect critical ecosystems and ensure the continued livelihoods of smallholder coffee farmers, while advancing climate change resilience for coffee. Hugo Stuurman, Global Sustainability Program Lead at JDE Peet's, will be discussing our efforts to tackle coffee-related deforestation at the Scope 3 Innovation Forum today.  🌲 Will you be attending the Innovation Forum? Don’t miss our session ➡️ https://lnkd.in/epsnYqJ8 🌲 Learn more about how we aim to tackle deforestation in our Forest Policy here ➡️ https://lnkd.in/eRec4TdA #JDEPeetsCommonGrounds #Coffee #JDEPeets #EUDR #IFscope3EU