New York today unveiled a new online store in partnership with ecommerce merchandise partner Fourthwall – the magazine’s first shop operated on its own site. With 15 items available at launch, including five produced in partnership with beloved streetwear brand Only NY, the shop will allow New York Magazine to expand its visibility with merchandise that plugs into the zeitgeist. In addition to “New York” and “New Yawk”-branded caps, totes, socks, and sweatshirts, the shop will include “Nepo Baby”-branded onesies and bibs (a response to the magazine’s viral cover story that continues to make headlines seven months later). New York will continue to add new items to the shop, with additional collaborations with premium brands to come in the future.
“New York Magazine has long been synonymous with the city it’s named for, with New York’s iconic logo a fashion staple for New Yorkers looking to show their pride,” says New York Magazine’s VP and general manager Manny Getachew. “We’ve experimented with merchandise extensively over the years, and are thrilled to finally have a real home for our ambitions.”
New York’s shop will include special benefits for magazine subscribers, including early access and discounts. It is available exclusively for subscribers starting today, launching widely to the general public starting tomorrow. Subscribers will also receive 20% off the entire shop at launch. The shop is part of a larger merchandising effort across Vox Media, offering audiences new ways of engaging with the company’s editorial brands and creators via fan-first products. The company recently launched boutiques for brands including, Vox, Eater, The Verge, Polygon, Criminal, and Secret Base, with more to come in the future across Vox Media’s editorial and audio brands, events, and advertising partnerships.