Don’t cry kids, but most “My Little Pony” shows are flying off Netflix.
The subscription streaming service is set to lose most of the popular kids show plus a host of kids TV series from the Discovery/Hasbro stable on Feb. 2.
The content getting yanked at the Discovery deal expires also includes most of “Transformers: Rescue Bots.”
The two sides failed to reach an agreement on a new rights deal.
The kids content, which had aired on the Discovery/Hasbro joint venture network, The Hub, now re-branded Discovery Family, leaves Netflix with kids’ content from Disney and DreamWorks Animation.
Viacom had yanked its content from Netflix in 2013 after finding a more suitable deal with Amazon and Hulu Plus.
A Netflix spokesperson confirmed a handful of the Discovery TV titles would expire but added that the service still has some movies that aren’t part of the deal, including, “My Little Pony Equestria Girls,” and “Transformers Prime.”
Discovery Communications boss David Zaslav said he was ready to make a deal with Netflix for the return of other cable shows from networks — such as Investigation Discovery — but only at the right price.
The TV giant is said to be examining the launch of a possible over-the-top service to get the content out to a kids audience.
The shows could end up on both an authenticated basis for those with a pay-TV subscription and also to those who just have broadband, a source said.
Such a move would be a first for Discovery in the US.
Discovery could also make a deal with Jeff Bezos’ Amazon Prime streaming service, which is currently offering a free 30-day trial for non-users.
Amazon Prime customers — who pay $99 a year for unlimited free shipping — get the streaming video service for free.
Amazon has been gaining increasing attention thanks to its Golden Globes win for “Transparent,” and an unprecedented deal with Woody Allen for a new online series.