Starbucks reveals new summer and Pride cups — and revamps order-ahead process
Starbucks is kicking off summer with a new, colorful lineup of merch.
The coffee chain has introduced a new summer collection of products in stores for customers to celebrate the hot season — including tumblers, cold cups, a collapsible water bottle and keychains.
The Light Blue Swirl Cold Cups “sparkle and shine like crystal clear waters” and can be paired with a matching keychain for some extra bling. These come in two sizes: 16 ounces ($19.95) and 24 ounces ($22.95), and the keychain is being sold for $12.95.
With an easy carry-around in mind, the coffee chain also dropped a Lime Green Collapsible Water Bottle ($12.95), plus a 24-ounce Lilac Drink Thru Tumbler ($24.95) that features a drink-thru lid that makes it easier to sip hot beverages.
Emblazoned with butterflies, the 24-ounce Canna Lily Butterfly Hot & Cold Cup is priced at $27.95, and the Light Green Jeweled Cold Cup, also only available in 24 ounces, features a “pastel green diamond pattern” for $29.95.
The Pastel Blue Vacuum Seal Cold Cup (24 ounces; $29.95) has a vacuum-seal design that keeps iced beverages cold for longer, while the Gray Twist-to-Sip Water Bottle (20 ounces; $32.95) has a twist-to-sip lid that allows you to get every last drop of an iced beverage.
And, of course, it wouldn’t be a summer at Starbucks without a coveted Stanley Tumbler.
The latest Starbucks collab is a 40-ounce Sunset Gradient Starbucks x Stanley Quencher, being sold for a hefty $54.95.
In addition, Starbucks worked with muralist and illustrator Sofie Birkin as a part of the Starbucks Artist Collaboration program, which “celebrates and elevates the voices and stories of artists from around the world,” per a press release.
The collaboration with Birkin, a queer artist, is part of the brand’s celebration of LGBTQ+ Pride Month in June — full of color and kitschiness.
“My house is filled with tiny, delightful things,” Birkin said in a statement. “I like to create something that someone can hold and enjoy every time they look at it. I hope the collection can bring a little bit of that to people.”
Birkin’s 24-ounce stainless steel cold cup illustrates a Pride march with a rainbow flag, and the straw swirls pink and red.
Her 16-ounce stainless-steel tumbler is decorated with “objects you might find tucked into a backpack or pocket over the decades” – such as sunglasses, photos, lip balm, a sew-on patch and gummy bears.
A 24-ounce studded plastic cold-cup tumbler has a double rainbow on the cup with a complementary rainbow straw — and an image of cupid on the back.
“I’m just such a romantic,” Birkin said. “I love that kind of thing.”
In US stores only, a 16-ounce plastic tumbler features designs including Pride flags, sunglasses, a rainbow, flowers and a dog wearing a bandana.
Starbucks also announced changes to mobile order tracking in its app to make product ready times “more accurate than ever.”
