Pickle cupcakes are the latest bizarre food mashup: ‘An unexpected tangy treat’
This new dessert is something you’ll relish.
Claussen and Baked by Melissa have joined forces to create a first-of-its-kind pickle cupcake.
The “dill-icious pickle-infused cake and pickle buttercream icing complete with festive red and white sprinkles on top” was released today, July 10, in celebration of National Pickle Month of July.
Pickles are kind of a big dill right now — especially with Gen Z.
According to an October 2023 Datassential Report, pickle products have continued to trend upward with 73% of Americans reporting that they enjoy the taste of pickles, per the press release.
But the 150-year-old pickle brand Claussen has been on the forefront of the trend for a while, having entered the beverage space for the first time last year, launching a sparkling wine cocktail.
Though this summer, they’re sealing the dill with desserts.
“We’re excited to keep our pickle momentum going this summer with our first-ever dessert,” Caroline Sheehey, Brand Manager for Claussen Pickles, said in a statement.
“Pickle is such a universal flavor, so we are constantly working to find new and unique ways to bring Claussen’s signature taste to many different beloved occasions. These cupcakes will be the perfect unexpected twist for pickle fanatics everywhere.”
In a reel posted on the Baked by Melissa Instagram account, the brand’s Co-Founder & CEO Melissa Ben-Ishay shared the recipe for the pickled bite-sized cupcakes in the works.
After putting in all the ingredients — including pickle juice, dill and whole pickles — she declared that the concoction “smells like pickles, it’s really crazy. I think it’s gonna work.”
“Anyone who’s seen @BakedByMelissa on TikTok knows I am a pickle lover, whether I’m making pickles at home or adding pickles to my favorite dishes, so it only made sense to bring the Claussen’s iconic flavor to Baked by Melissa cupcakes next, for an unexpected tangy treat,” Ben-Ishay said.
“The addition of pickle gives the cupcake a zippy sweet-salty-sour kick, making it a truly unique ingredient for a bite-size cupcake.”
People in the comments of the brands’ social media posts seemed to be extremely excited about the collab.
“Great gift for expecting Mom’s!! lol cute and delish,” one person quipped.
“Yes please…it’s so wrong its completely right,” another said.
“Will these count as a serving of vegetables?” someone joked.
“I would definitely try these!!!! I love pickles, especially Clausen pickles! And anything Dill!” one declared.
Others found the combination to be jarring.
“Just because you can, doesn’t mean you should,” someone wrote.
“Umm…umm…no thanks. 🤢” another commented.
“I’m not sure about this one. I live pickles & cupcakes- but .. this is a bit much lol,” a user said.
The Baked by Melissa x Claussen Pickle Cupcake is a “bright, balanced sweet-salty-sour pickle treat” and in packs of 6 or 25 while supplies last.
The 6-pack is available exclusively at all Baked by Melissa store locations for $10.25, and the 25-pack is exclusive to BakedbyMelissa.com for $37.00 for nationwide shipping.
