Sure, Amazon is an online hot spot for a bounty of items — outdoor patio furniture and fitness equipment, like rowing machines, included — but we’d be remiss to skip out on the plenty of beauty offerings listed onsite.
Enter Amazon Prime Day 2023 — the two-day shopping experience granted to Prime members who treat the arrow-swooping retailer’s soiree of deals like the best thing sliced bread (because, let’s be real, they are).
“Our vision is to make Amazon the most-trusted beauty destination, and inspire customers through unique shopping experiences across an unlimited selection of premium and everyday products,” Melis del Rey, general manager of Beauty, Baby and Beauty Technology for Amazon U.S. stores, exclusively told the New York Post. “Prime Day is a great chance for customers to discover and shop beauty brands. This year, you’ll find deals on a wide selection of beloved favorites from iconic brands like Lancôme, Anastasia Beverly Hills, T3, Urban Decay, IT Cosmetics, and essie, as well as deals on hot new products, like the Glacial Bay Clay Mask from KNOW Beauty by Vanessa Hudgens.”
We’re big beauty aficionados here at the New York Post, constantly and consistently reviewing the best shampoos for every hair concern, skin-boosting vitamin C serums, perfectly tipped liquid eyeliners and much, much more.
That said, we compiled a curated edit — taking much of our product-testing and researching experience — of the best Prime Day beauty deals of 2023 for you to get your hands on. Specifically, find holistic beauty items (like electric toothbrushes and devices), makeup, skincare and haircare deals we’d recommend shopping for on any other days of the year. (Related: Best Amazon beauty items).
Be sure to sign up for Amazon Prime if you’re not already a member to take advantage of all deals.
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Best Prime Day Beauty and Makeup Deals
Crest 3D Whitestrips (22 Treatments; 44 Strips)
Meet the hallmark of Prime Day beauty offerings year after year. The Crest 3D Whitestrips aren’t just one of the best teeth whitening kits we rounded up but they’re now on sale for $30, with 22 treatments in tow. Better yet, they’re a top choice with more than 77,000 alluring reviews for helping to remove 20 years of tough set-in stains.
essie Gel-Like Nail Polish Set
Ditch the salon and do your own mani and pedi at home. The gel-like polish is long lasting and tougher than other polishes, and the set comes with the amazing top coat to keep you chip-free for longer.
Lumineux Teeth Whitening Strips (21 Treatment-Pack)
The Lumineux Teeth Whitening Strips (21 Treatment-Pack) are an impressive 40% off during Prime Day and applauded by more than 46,000 shoppers who want to tangibly whiten their teeth. Designed to avoid that ‘stinging’ feeling, you’ll want to grab this results-driven product before the day ends.
Urban Decay Naked 2 Basics Eyeshadow Palette
This is not a drill: you need the Urban Decay Naked 2 Basics Eyeshadow Palette. For less than $25 right now, the six-shaded, travel-friendly assortment has every neutral you’d need to take you from day to night. Plus, it’s a sworn in customer favorite, so much so that it earned a premier spot as a No. 1 Amazon best-seller.
For more options, check out our guide to the best eyeshadow palettes we reviewed.
Waterpik Aquarius Water Flosser for Teeth
For 50% off in honor of Prime Day, the Waterpik Aquarius Water Flosser for Teeth is ready for its front-row seat on your bathroom counter. As one of the best water flossers we rounded up, this wildly rated product (with more than 122,000 reviews, to be exact) is clad with 10 different settings for a custom clean.
IT Cosmetics Superhero Mascara
Now less than $20, the IT Cosmetics Superhero Mascara is coming in hot (and making your lashes long and voluminous) this Prime Day. This particular formulation is one of the best mascaras we reviewed — and we reviewed more than 70 — so that’s even more reason to spring for this dynamite product.
Philips Sonicare ProtectiveClean 5300 Rechargeable Electric Power Toothbrush
A deal everyone’s talking about is, without a shadow of a doubt, the Philips Sonicare ProtectiveClean 5300 Rechargeable Electric Power Toothbrush. Now 50% off, it’s clad with nearly 14,000 rave reviews for its included, two-minute timer, custom cleaning settings and ease of cleaning your gums.
Lancôme Teint Idole Ultra Wear Buildable Full-Coverage Foundation
Real talk — our moms constantly steal this full-coverage foundation from our makeup vanities (and, how could you not?) Not only is the finish of Lancôme’s Teint Idole Ultra Wear Buildable Full-Coverage Foundation absolutely beautiful but it’s now less than $50 this Prime Day. Add to cart, please.
MANSCAPED The Beard Hedger Premium Men’s Beard Trimmer
Manscaping is a great way to care for your body and health. Now you can manscape with ease, using this beard trimmer that comes with multiple shaving settings.
Schick Hydro Sensitive Razor
Beard care is skin care. Make sure you’re getting a clean and close shave with the Schick razor. Plus, you won’t ever have to worry about dull blades when you have a pack of 17 to spare.
Braun Electric Razor for Men
Looking for a newly minted electric razor? Shop the Braun Electric Razor for Men, one of the best-in-class that’s $100 off for Prime Day. It’s backed by more than 3,500 positive reviews for its precise yet gentle hair removal, aside from its cordless, sleek and battery powered design.
Anastasia Beverly Hills Brow Wiz
If we could write a love letter to Anastasia Beverly Hills, we would (in fact, we kind of did: read our full brand review). Its entire team is a master-mind at creating precise, easy-to-use and simply phenomenal brow products, too, like its acclaimed Brow Wiz. For less than $20 right now, it’s worth the buy.
Maybelline Instant Age Rewind Eraser Multi-Use Concealer
Hey, we’ll take every dollar we can get off the Maybelline Instant Age Rewind Eraser Multi-Use Concealer. Now for less than $10, its whopping 161,000 reviews — and counting — nod to its ability to help reduce the look of dark circles. Not to mention, it boasts a generous shade range.
For more options, check out our guide to the best concealers we reviewed.
Laura Geller Baked Balance N’ Brighten Color-Correcting Powder Foundation
Laura Geller’s Baked Balance N’ Brighten Color-Correcting Powder Foundation is now less than $25, has been seen all over TikTok and has a radiant, natural finish (trust us, it’s one of our go-to’s). Uniquely, it self-adjusts to your specific skin tone and is a staple among nearly 4,000 beauty lovers.
Best Prime Day Skincare Deals
LANEIGE Lip Sleeping Mask
Truth be told, we don’t have to sell the LANEIGE Lip Sleeping Mask to you. It’s viral all over social media, holds a premier spot as one of the best lip balms we reviewed and is now less than $20 for you to grab and stash on your nightstand. Mission, accomplished.
Aphrona Moonlight 3-Color LED Face Mask
This Prime Day, save nearly 50% on a newly minted LED face mask with both red and blue light therapy to help mitigate the look of wrinkles, fine lines and acne. With nearly 1,500 gleaming reviews, this FDA-cleared device is perfect for your next self-care moment.
Sol de Janeiro Brazilian Bum Bum Cream
There’s nothing quite like the Sol de Janeiro Brazilian Bum Bum Cream — one of the best body butters we reviewed that will instantly transport you to a tropical paradise. Now, it’s on sale during Prime Day, and we couldn’t be happy to take a big dollop of its whipped formula for an extra douse of self-care.
Sun Bum Original SPF 45 Sunscreen Face Mist
Protect your skin from the sun, and we mean all of your skin, including the face. This mist is easy to use and some say it smells just like a banana candy.
ELEMIS Dynamic Resurfacing Facial Pads (60-Count)
We stand impressed every time we use the ELEMIS Dynamic Resurfacing Facial Pads. Just shy of $50 right now, this 60-count contains lactic acid — a popular AHA, with another one being glycolic acid — that helps to gently remove dead skin cells on the outer layer of your skin (aka, the epidermis) while helping to stimulate collagen production.
Needless to say, it’s perfect to use regularly if you have dry or dull-looking skin.
Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum
There’s much hype surrounding the Grande Cosmetics GrandeLASH-MD Lash Enhancing Serum — and for a good reason. When used consistently, this gentle yet powerful formula helps promote thicker and fuller lashes over time. Now for just $25, it’s worth the go this Prime Day.
Sunday Riley Good Genes All-in-One Lactic Acid Treatment Face Serum
Sunday Riley’s Good Genes All-in-One Lactic Acid Treatment Face Serum is now $30 this Prime Day to add that waitlist-etched, luxury beauty product to your cart. Helping to plump the look of fine lines and boost radiance — especially for dry and dull skin, thanks to its lactic acid ingredient tossed into the mix — it’s one of those add-to-cart buys we simply recommend.
COSRX Advanced Snail 92 All-in-One Cream
Nearing 20,000 rave reviews for its long-lasting, deep hydration, the COSRX Advanced Snail 92 All-in-One Cream is a force to be reckoned with as far as moisturizers go. This lightly whipped formula contains 92% of snail mucin (which sounds gross, but it’s good for your skin) to help plump, hydrate and soothe — just $10 right now.
St. Tropez Self-Tan Express Advanced Bronzing Mousse
Your self-tanning journey just got better (and more affordable), thanks to the fabulous deal on the St. Tropez Self-Tan Express Advanced Bronzing Mousse. Remarkably less than $30, it’s a fan-favorite among more than 11,000 at-home beauty lovers who want to be a bit more bronzed.
Bioderma Sensibio H20 Micellar Water Makeup Remover Cleanser
For less than $15 right now, the Bioderma Sensibio H20 Micellar Water Maekup Remover Cleanser is a top-rated makeup remover to snag, backed by nearly 42,000 gleaming reviews for its efficacy on sensitive skin. Hello, practical stock-up.
For more options, check out our guide to the best micellar waters.
Peter Thomas Roth Potent-C Power Serum
Meet one of the most impressive Prime Day deals we’ve seen: Peter Thomas Roth’s Potent-C Power Serum. This brand is a front-runner in the vitamin C space (you want to trust us on this) and is now less than $75 from its over-$100 original price. Sign us up.
L’Occitane Shea Butter Hand Cream
The L’Occitane Shea Butter Hand Cream is the winner among the best hand creams we reviewed. It’s simply decadent, as more than 16,000 shoppers would agree. Aside from its 20% shea butter count, it’s also dreamingly infused with honey, almond extracts and coconut oil.
Mario Badescu Drying Lotion
The Mario Badescu Drying Lotion is a buzzy beauty product among skincare enthusiasts, holding more than 31,000 rave reviews for its salicylic acid-containing product to help dry out blemishes, especially on oily skin. Now, it’s just $12 for you to grab.
LANEIGE Water Bank Blue Hyaluronic Cream Moisturizer
The aptly named Water Bank Blue Hyaluronic Cream Moisturizer is a refreshing layer-on to your skin, made possible by LANEIGE (you know, the brand that whipped out its top-rated Lip Sleeping Mask, that’s also on sale). With nearly 2,000 applauding reviews, this well-formulated moisturizer helps replenish your skin barrier, making it ideal for dry skin, especially.
For more options, check out our expert-backed guide to the best hyaluronic acid products.
Best Prime Day Haircare Deals
Drybar Single Shot Round Blow Dryer Brush
Enter one of the best blow dryers we reviewed: the Drybar Single Shot Round Blow Dryer Brush. For $50 off, you’ll snag a premium haircare brand and one of the hair tools that’ll give you that softness and shine we all crave.
Color Wow Dream Coat Supernatural Spray
As an Amazon best-seller, the Color Wow Dream Coat Supernatural Spray is just $20 and a professional beauty grab we recommend. Without fail, it gives our locks a luscious shine and helps tame frizz, too.
OUAI Leave-In Conditioner
Looking to refresh your drab leave-in conditioner? OUAI’s version is a signature favorite, allowing your hair to feel smooth to the touch upon every shower. Plus, it’s a miracle to use when blow-dried (trust us on this one) and you’ll be glad you picked it up on a discount this Prime Day.
Living Proof Dry Shampoo
Let’s hear it for the Living Proof Dry Shampoo. It’s the poster product for “cult-favorite” in the haircare space. Not only is it one of the best dry shampoos we reviewed but it’s now just $30 to last you for months of not-so-great hair days where you need an extra oomph.
Nutrafol Women’s Hair Growth Supplements (120 Capsules)
Sometimes, hair supplements can be a hit or a miss (do they actually work?) From experience using Nutrafol for a short period of time, the brand’s Women’s Hair Growth Supplements are a great capsule to try, helping to provide fuller, thicker hair over time. For less than $75, they’re worth the grab.
Pureology Hydrate Moisturizing Shampoo
We can’t say enough good things about the Pureology Hydrate Moisturizing Shampoo, and now it’s $25. Its fresh-scented minty feel does a fabulous number on your hair and it’s one of those premium, salon-grade formulations you simply have to pick up this Prime Day.
Not to mention, the brand is one of the best for thin hair.
Revlon One Step Volumizer Plus 2.0 Hair Dryer and Hot Brush
Shop the Revlon One Step Volumizer Plus 2.0 Hair Dryer and Hot Brush, now 50% off in honor of Prime Day. We reviewed the brand’s original styler (and still love it), with this one featuring a slimmer, sleeker handle that’s a bit more ergonomic to use. It’s an Amazon best-seller, too.
T3 AireLuxe Digital Ionic Professional Blow Dryer
For $60 off, snag a premium-grade hair dryer from a brand we love, know and trust: T3. Its AireLuxe Digital Ionic Professional Blow Dryer is lightweight, helps promote volume and helps tame frizz. Home run, baby.
Moroccanoil Perfectly Polished Titanium Flat Iron
We love Moroccanoil’s titanium hair tools, namely because it’s made of titanium which helps give your hair a gorgeous shine. Its Perfectly Polished Titanium Flat Iron is no different, boasting a slim design and even heat distribution.
For more options, check out our expert-backed guide to the best hair straighteners.
Kerastase Elixir Ultime L’Huile Original Hair Oil
Pick up this fan-adored haircare product for less than $45 right now. The Kerastase Elixir Ultime L’Huile Original Hair Oil. Luxe bottle aside, it holds nearly 8,000 rave reviews for its effective four-oil blend that’s lightweight while helping to boost your hair’s hydration and strength.
R+Co Television Perfect Hair Shampoo
Hello, R+Co, we love you — especially in the haircare space. You have to try its Television Perfect Hair Shampoo that’s now less than $25. It’s one of our recently stumbled-upon favorites, all because of its smoothing benefits (oh, and it’s wonderful scent).
Check out the New York Post Shopping section for more content.