P&G
P&G and its brands use their TOP partnership to proudly serve athletes, families and fans with the best household and personal care products so every person can focus on achieving their personal best, no matter the stage.
P&G has been a Worldwide Olympic Partner since 2010. In 2020, the company extended its Olympic partnership through to LA 2028. As a sponsor for more than a decade, P&G has celebrated, served, and supported athletes and their families on the journey to the world’s biggest stage.
P&G and its brands including Always®, Tide®/Ariel®, Gillette® and Head & Shoulders® have teamed up with more than 500 athletes to shine a light on their daily commitment to be the best they can be – on and off the field – just as P&G brands commit to delivering superior performance for people who count on them in their everyday lives.
P&G is inspired by athletes who, in addition to training for competition, also invest their time and energy beyond the field of play to make a positive impact in their communities. To support the efforts of these athletes, P&G, together with the IOC and IPC, developed the Athletes for Good programme. Over the past three Games, P&G has awarded more than 90 grants to the charitable causes supported by athletes to fuel the impact they have in their communities.
P&G Athlete’s For Good – Alice Dearing
As part of the partnership, P&G also lends its brand building expertise and thought leadership to the IOC. This effort supports the IOC’s strategy to grow engagement with the Olympic Movement and maintain long-term brand relevance both during and outside Games time.
