Emma Guillen

Location: New York

Emma Guillen is a shopping writer at PEOPLE, where she covers the latest deals and must-have trends on Amazon. She's also contributed fashion, beauty and lifestyle stories for publications like InStyle, Shop TODAY, The Everygirl, and POPSUGAR.

Highlights:

Emma is currently a senior copywriter for e.l.f. Beauty.
She's covered everything from the latest fashion trends on TikTok to derm-approved skincare products. Her shopping stories have appeared in publications like Shop TODAY, InStyle, The Everygirl, POPSUGAR and HelloGiggles, among others.
Emma holds a master's in communication from Boston University and a bachelor's in marketing from Rochester Institute of Technology.

Emma is a senior copywriter for e.l.f. Beauty, where she writes punny taglines, leads digital campaigns and develops the names for the next TikTok-viral products. She previously was a fashion and beauty editorial writer for Macy's. When she's not writing for brands, she's contributing to publications like PEOPLE, InStyle, The TODAY Show, and The Everygirl.

Favorite Purchase:

My favorite purchase as of right now is the NUXE Multi-Purpose Dry Oil. It feels luxurious on the skin, smells divine, and can be used on the face, body *and* hair. I couldn't call myself a beauty aficionado if I wasn't obsessed with all things French skincare, right?

Emma holds a master's in communication from Boston University and a bachelor's in marketing from Rochester Institute of Technology.

PEOPLE, a Dotdash Meredith Brand, delivers the most trustworthy celebrity news and captivating human interest stories, connecting you to the pulse of American culture. Since our first issue hit stands in 1974, we have been striving to tell compelling stories about the people behind the issues, as opposed to just the issues themselves. We are your everyday escape, taking you inside the lives of intriguing stars, newsmakers, up-and-comers and ordinary people doing extraordinary things. We serve and delight you by providing ideas about beauty, food and style through the lens of the people influencing the trends. And we are a force for good by telling stories of hope, optimism and kindness that drive conversation and inspire action. Learn more about us and our editorial guidelines.

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