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It's not uncommon for a celeb to launch their own skincare brand, with Hailey Bieber's Rhode Skin and John Legend's Loved01 being some of the most recent to hit the market. Dwayne Johnson is the latest to tap into the beauty industry with the launch of his new skincare brand Papatui, which just launched at Target. The brand is specifically tailored for men and was designed with affordability in mind—all products are priced under $10.
Dwayne Johnson's new skincare line hopes to make men look, feel, and smell good.
Johnson created Papatui to help men be more open to discussing skincare and normalize taking care of their skin. The brand promises high quality and effectiveness having been tested on real men with formulations backed by science. All products are made with clean ingredients to eliminate anything harmful to the skin and body. The line is also vegan and cruelty-free. Although Papatui is geared towards men, women are free to use it too.
Papatui includes a variety of beauty products for men, including soap, deodorant, shampoo and conditioner, and body lotion, which are all free of sulfates, parabens, and phthalates. Papatui is designed for men of all skin types, including those with sensitive skin, and contains hydrating and healthy ingredients like Vitamin B3, avocado oil, coconut oil, and mango butter.
Papatui's name is an ode to fatherhood and Johnson's Samoan heritage. Papa stems from Johnson's pride in being a girl dad, while Tui was his childhood nickname given to him by his grandfather. Johnson credits his grandfather as the first man to teach him about the importance of grooming and maintaining a clean appearance. Ironically, papa also translates to rock in Samoan.
Johnson's new line is also dedicated to giving back: Papatui donates body care and shower products to youth groups for at-risk and underprivileged youth. The brand hopes to instill confidence in teens during a crucial and prime era of growth in their lives. Papatui is now available both in stores and online at Target.
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