Ericsson

Have you ever noticed how we all use mobile connectivity differently, yet we all have the same standard with no other options? It's like going to a restaurant where the only option is a limited buffet. But what if there was a way to upgrade from that buffet to a tailor-made dining experience? Enter 5G standalone with advanced RAN features, the technology that's about to revolutionize how we connect! 📶🍲 Here's how: 🔹 With differentiated connectivity, our subscriptions can be better matched, ensuring users access services aligned with their actual mobile connectivity usage and innovative applications. 🔹 By adopting a transparent approach, CSPs can efficiently manage network traffic, driving growth and innovation across industries through differentiated connectivity. 🔹 5G standalone with advanced RAN features offers reliable, low-latency connections and broader coverage areas, delivering the right service for every use case, whether it's live-streaming concerts in 4K or browsing social media. A well-regulated 5G environment ensures everyone gets the right connectivity, at the right time, for the right price. 💬 How do you see 5G changing the way we use our mobile connectivity? What's your ideal dish in this new 5G menu? Share your thoughts below! Read the article for all the details. 🔍 https://lnkd.in/ggHfuem5 #Ericsson #5G #Connectivity #DifferentiatedConnectivity #MobileNetworks #Perspectives

Ever wondered about the endless possibilities that could emerge when certain network capabilities are made available to developers? In the next Beyond the Buzzwords video, Joakim Sorelius, Head of Global Network Platform, Product and Engineering, sheds light on the vast potential of network APIs for communication service providers (CSPs). Enabling developers to access network capabilities will drive unprecedented innovation. While CSPs recognize the value of exposing network information to developers, there's still room to truly harness network APIs for innovation. At the core of the network API business are developers, who wield the decision-making power in selecting which network APIs to incorporate into their applications. Establishing robust relationships with developers, engaging with them in hackathons and developer conferences, and providing essential tools are vital in attracting them to different platforms. How will the future of network APIs make an impact on innovation? #5G #NetworkAPI #Connectivity

What an incredible experience it was to be a part of Stockholm Pride! 🌈 It was a powerful celebration of love, diversity, and inclusion, and we were honored to stand alongside the LGBTQ+ community in solidarity. Our colleagues brought their energy, passion, and commitment to creating a more inclusive world, and it was amazing to see them celebrating and expressing their support during the parade. 🎉 Our involvement in Stockholm Pride reaffirms our commitment to diversity and inclusion, and we are grateful for the opportunity to be a part of such a meaningful event. A huge thank you to our Employee Resource Group (ERG) for making this possible. 👏 We are proud of #TeamEricsson for embracing and celebrating diversity, and we are inspired by the positive impact we can make when we come together as a community. Let's continue to spread the message of love and acceptance and work towards a more inclusive world for all. 🏳️🌈 #Pride2024 #Pride #EricssonPride

In our recent 10 Hot Consumer Trends report, consumers look at our future lives, society, and humanness with AI, offering valuable insights into the evolving landscape of technology and its potential implications. 📋 More interconnected AIs could potentially lead to the emergence of their own agenda, fostering innovation and efficiency across industries. However, consumers have expressed concerns about the implications when AI systems begin to learn from each other. A significant 71 percent of early adopters worry that AIs learning from other AIs, instead of human data, could lead to chaos. AIs may become more isolated, primarily communicating with each other without human intervention. While this could result in efficiency improvements in industrial processes and enhanced products and services, it also raises questions about the potential consequences. The report offers various consumer perspectives on the coexistence of AI and humans, shedding light on the possible benefits and drawbacks of incorporating a more human-like dimension into AI interactions. 👉 Delve into the consumers' vision into the AI-driven future in the 10 Hot Consumer Trends report: https://lnkd.in/ebVVtKhc #ConsumerTrends #AI #Technology #Innovation #InterconnectedAI Disclaimer: The 11 illustrations in the report have been generated with the help of AI.

What impact can open RAN have on the future of the telecom industry? In our next Beyond the Buzzwords video, Matteo Fiorani, Head of Distributed Unit, Cloud Infrastructure and Security at #Ericsson, shares valuable insights into the vast potential of open radio access network (RAN) technology. 🔍 As an innovative architecture for 4G and 5G networks, open RAN offers a unique approach that could revolutionize the telecom industry. Matteo highlights how open RAN enables communications service providers (CSPs) to trial new technologies, reduce operational costs, and introduce services at an accelerated pace. Additionally, the adoption of cloud technologies in the radio access network opens up opportunities for more efficient software upgrades and deploying time-critical components closer to users. This ultimately leads to enhanced operational efficiency and cost reductions for CSPs. ✅ #5G #Cloud #OpenRAN

Check out the insightful discussion between Mischa Dohler from #Ericsson and Stephanie Ormston at AT&T! They delved into how advancements in cloud technology, AI, and API-centric 5G platforms are revolutionizing storytelling and creative expression. 🚀 Here are some key highlights: 🔹 The conversation highlighted the critical role of open RAN, robust APIs, and a dynamic developer ecosystem. 🔹 They also discussed the evolving influence of AI, particularly Generative AI, in the telecom sector—transforming how creators and industries operate. 🔹 Importance was placed on human-centric design, focusing on enhancing experiences and bringing narratives to life through technology. Stephanie also shared a sneak peek into AT&T's future plans for MWC 2025, which includes expanding their API portfolio and doubling the resources available to developers and innovators. Dive deeper into the discussion here: https://lnkd.in/epKM8QrT #MWC24 #Telecom #Innovation #AI #5G #API #OpenRAN

AT&T is transforming its network across North America. By building a high-performing programmable network, the service provider will be able to deliver consistent user experiences that keep up with growing demands, manage increased network complexities without compromising TCO, enable differentiated connectivity, and provide a competitive edge in the market. The key benefits of a high-performing programmable network revealed in the June 2024 edition of the Ericsson Mobility Report ⬇️ 🏃 Agility: Incorporate innovative new technology and features rapidly ✅ Optimization: Continuously use predictive AI/ML-based analytics, improving maintenance, performance and user experience ⏰ Reliability: Proactively resolve network issues before they even begin to provide low latency and high reliability for critical application 🏆 Quality: Deliver consistent experiences for subscribers while ensuring security and privacy What future challenges will service providers be better prepared for with a high-performing programmable network? https://lnkd.in/g7k4EwxT #MobilityReport #5G #Technology

In our recent 10 Hot Consumer Trends, we’ve explored the impacts of AI in terms of data control. Here's what the consumers we interviewed think. During the evolving landscape of data control, a promising revelation emerges: 76 percent of AI hopeful respondents believe that new laws will allow citizens to opt out of intrusive scrutiny. This might offer refuge from data-hungry entities and pave the way toward a future where personal data is protected and respected. 🔐 However, the future may not be characterized by unreserved consent. 77 percent of AI fearful consumers anticipate that hackers will inundate AI systems with false data, distorting outcomes by 2030. 👨💻 72 percent of the fearful also anticipate organizations to produce false data to influence AI decisions in their favor. Regulation or a digital wild west, consumers’ future depends on who controls data. Read our report to understand more about the evolving landscape of data control and regulation. https://lnkd.in/eADw5jqa #ConsumerTrends #AI #Technology #Innovation #DataControl #DataProtection Disclaimer: The 11 illustrations in the report have been generated with the help of AI.

Win the gold for customer loyalty during global sporting events with superfast 5G. Whether it’s loading a ticket to scan from an app, paying for a bite to eat at a concession stand or hailing a cab at the end of the night — the connectivity experience can make or break the loyalty of your customers during high-traffic events. In fact, according to our ConsumerLab research, 5G smartphone users encountering connectivity issues at event venues are three times more likely to churn within six months. Marko Jovanovic explores a variety of insights including his top three strategies to secure customer loyalty, prevent churn and deliver memorable moments during once-in-a-lifetime experiences. Learn more about how to give fans the best experience: https://lnkd.in/euVxQ8Zs #MakeItMemorable #EventTech #5G #FanExperiences

Explore the future of 5G in our next Beyond the Buzzwords video featuring insights from Patrik Cerwall, founder of the Ericsson Mobility Report. In today's rapidly evolving tech landscape, 5G is about more than just technology—it is about personalization and meeting the diverse needs of both consumers and enterprises. Patrik Cerwall underscores the industry's optimism for 5G, noting its rapid deployment and highlighting that it exceeded expectations. Delving into the abundant opportunities on the horizon, from private networks to network slicing for public networks, Patrick Cerwall emphasizes the potential for application developers and innovation communities to harness the capabilities of 5G. With a strong focus on expanding into various business realms, such as mobile and residential broadband, fixed wireless access, and customized solutions for small and medium enterprises, we are ready to address the varied connectivity needs of the future. As we navigate this transformative landscape, we are committed to analyzing and comprehending the evolving demands of service providers and customers worldwide. #5G #Connectivity #FWA