Noble Binoy

INSIGHT: State of OTT Mobile Streaming Bitrates Qwilt has recently published a report (https://lnkd.in/ggd9ksfw) on CDN traffic after interviewing 259 content providers distributed across the US and Europe, excluding India where mobile consumption is extremely high. We will look at the mobile case, which has different characteristics in the US. In the US, most leading content providers have struck deals with MNOs (Mobile Network Operators) with the so-called “zero rating,” where the user’s consumption is not counted against their data quota. In such cases, the MNO can rate-shape the content to the 1.5M/s profile, making this the most commonly used bitrate in the US. In Europe, zero rating is not allowed, so only the content provider can limit the consumed bitrate. There is an industry consensus that a “good enough” mobile experience is a 480p stream (p30 for movies, p60 for sports). When encoded in AVC, this translates to a bitrate of 1.5M/s. Note that 480p is still SD, with HD starting at 720p. The first surprise is that 25% of content providers encoded with a max profile lower than 1M/s in both 2022 and 2024, which will show artifacts for fast-moving content in AVC. The second surprise is that in 2022, 52% of respondents encoded at a max bitrate higher than 2M/s, implying HD resolution in AVC, while SD is “good enough” for most phones. In 2024, this number drops to 35%, which makes more sense. Looking at the distribution of the max bitrates, the average value was 2.1M/s in 2022 and 1.8M/s in 2024, a reduction of 13%. The two most popular values were: -1-2M/s in 2024 at 35%, up from 25% in 2022 -2-3M/s in 2024 at 22%, down from 30% in 2022 This shows that the max bitrate has decreased, which can be explained by several factors: -Economic reasons to reduce CDN cost -Rationalizing the max bitrate to make it closer to the 1.5M/s sweet spot, providing better QoE on 4G networks where connectivity might not always be good during peak events -Increased use of new codecs such as HEVC or AV1, resulting in an overall bitrate reduction of about 30%. In conclusion, although some believe reducing the max bitrate might be a bad sign, it could be positive as it reduces CDN costs, increases QoS on 4G networks without significantly impacting QoE on most phones, and indicates the adoption of next-generation codecs. Mark de Jong Ian Nock Yoeri Geutskens Aytac Biber David Ronca Anne Aaron Jan Ozer

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Kapang has launched its SSP service, offering a comprehensive solution for broadcasters and content studios, aligning with the conclusion of NAB 2024. This service integrates a CTV platform, SSP, and Ad-marketplace into a single efficient system, marking a transition from a standalone CTV platform to an integrated SSP with zero revenue sharing. This model provides freedom and monetization opportunities for content creators and broadcasters, while offering advertisers less fragmented inventory. The platform operates with zero revenue sharing by billing advertisers and ad-platformsdirectly, ensuring transparent ad targeting and delivery. It also features a self-service CTV ad-buying platform and performance marketing solution. Kapang's transformation facilitates the listing of FAST Channels without revenue sharing, democratizing content distribution and emphasizing quality over quantity for better viewership and ad revenues. Kapang addresses FAST Channel and AVOD issues by providing a revenue share-free environment, onboarding channels and content without a lengthy selection process, and promising 100% ad-fill. It offers live reporting, prompt payment of advertising earnings, and promotional opportunities to boost audience reach. The platform supports live broadcasts and local TV providers, and it includes radio and podcast capabilities. Kapang's SSP aids broadcasters in digital transformation by eliminating revenue-sharing agreements and the need for owned and operated apps, reducing costs and simplifying the user experience. It promises to reshape CTV distribution, making it financially viable for content creators. For content creators, TV studios, and movie producers, Kapang's SSP and CTV platform structure offer a direct-to-audience distribution platform with predictable ROI, bypassing traditional distribution challenges. The platform supports independent producers and studios with funding and a clear path to profitability. In conclusion, Kapang's move to an SSP represents a significant advancement in the streaming TV industry, potentially setting a new standard for future services. For more information on adding channels and content to Kapang, interested parties can visit the View TV website. https://lnkd.in/eUPBE-qy

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One of the most pressing challenges for OTT services is managing user churn, particularly from those who subscribe temporarily to binge-watch a series and then leave, only to return months later and do the same thing. This recurring pattern of subscription and cancellation can disrupt revenue streams and hinder growth. I suggest that this behaviour is in fact that of a ‘rational consumer’. Someone who recognizes they don’t need to be paying for a service when they aren’t using it, especially if there are no barriers to churning in and out at any time. It is hard to dispute such rational behaviour, especially these days when everyone is looking for ways to make their money go further.  Here are a handful of strategies to help retain users and reduce this churn cycle: 💡 Flexible Subscription Models: Introduce flexible subscription options such as short-term passes, weekly subscriptions, or even pay-per-view models. This flexibility can cater to users who are hesitant to commit to long-term subscriptions, providing them with options that match their viewing habits​​. 🔎 Offer 12-month discounted subscriptions: Recognizing that these serial churners are often seeking to maximize their subscription dollar by only subscribing for a limited time to consume specific content, they may accept a discounted annual subscription that represents a similar savings to churning in an out over the same 12 month period. By securing a long term subscription, there is more opportunity to convert that fickle user into a loyal customer who discovers the value of maintaining their subscription beyond the 12 month promo period. 💲 Special Offers and Incentives: Introduce loyalty programs or special offers to reward long-term subscribers. Discounts, exclusive content, or early access to new releases can incentivize users to maintain their subscription. Gamifying the experience with rewards for continuous subscription periods can also be effective​​​​. 📮 Clearly explain benefits of maintaining a continuous subscription: Ensure that all users understand that the longer they remain subscribers, the better their experience will be with your service. To accomplish this, you will need to be tracking your users’ viewing habits, and tailoring recommendations to each user. Explain that when a subscriber unsubscribes, the history of that they have watched is lost, and their custom recommendations will be reset to generic recommendations every time they re-subscribe. Implementing these strategies can help OTT services create a more engaging, personalized, and valuable experience for users, reducing the likelihood of churn and fostering long-term loyalty. Accedo works with leading OTT services worldwide as their trusted technology partner. Get in touch to schedule a call to explore how we can help you reduce churn and grow your business. #ott #videostreaming #svod #churnreduction

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TRAI has recommended to encrypt the private channels available on DD FreeDish to stop unauthorized transmission, piracy. Indian Television universe has 18.3 Cr. TV subscriptions at the end of 2023 as per EY report. Out of it 2 Cr. Has installed DD FreeDish that has no monthly subscription fees once you install the system. The viewer can watch all the TV channels available on it. Hence DD FreeDish is growing and broadcasters have actively participated in bidding war.   According to EY report, there are total 189 channels including 79 private channels present on DD FreeDish in January 2024. But there is a catch, According to the experts, Prasar Bharati (Owner & operator of DD FreeDish) may not agree to TRAI suggestion. Unless they would comply, the recommendation would be meaningless. TRAI is looking for digital addressable system conversion from current non-addressable system. Current system is using regular STB (Set Top Box costing Rs.2000/- including Dish antenna with accessories) which is non-addressable. New consumers could get new STBs that will receive encrypted channels but what about old STBs? How to replace them since they are non-addressable. According to broadcasters, the implementation is difficult. Plus new package will be expensive around Rs.3000/-, who will pay for it? Consumers are getting much of the TV content free on YouTube or in their mobile package. Pay TV operators could be ready to provide these channels in their bundles/packages. However, this recommendation is yet to be approved by MIB. In India, DD FreeDish is the only free DTH provider whereas other 4, DishTV, TataPlay, Airtel DTH, Sun Direct are paid DTH players. #India #Indian #Television #TV #DTH #Content #TVchannels #Subscription #CableTV #Digital

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View Paul Shore, Zixi Director of Product Management for ZEN Master, and a panel of experts discuss the growth of sports streaming across APAC and how they are successfully navigating the region’s complex broadcast landscape to deliver, distribute and monetize sports content. Topics include the challenges and opportunities for sports content distribution and monetization in APAC, FAST’s application to sports and how it will impact advertisers in the future, and what future opportunities exist to generate revenue. See the recording here https://lnkd.in/dUsxJcXN #innovation #ultralowlatency #livestreaming #broadcastmedia

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M&E stakeholders urge TRAI to exclude OTT, online gaming and music from Broadcasting policy Media and entertainment industry stakeholders have asked TRAI to limit its recommendations on the National Broadcasting Policy to matters within the broadcasting sector. Read more 👇🏻 https://lnkd.in/dNMkkDAx #media #gaming #music #broadcasting

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AfreecaTV Co., Ltd.'s SOOP will offer advanced features and technology for an enriched and seamless live streaming experience. The platform has also forged strategic partnerships with prominent esports and gaming figures, including T1’s Faker to create live streams and original content for a global audience. Daniel CHOI, general manager of global business at SOOP, said, "SOOP represents more than just a streaming platform; it embodies a cultural movement towards unrestricted expression and community empowerment. We are thrilled to introduce SOOP to the world and are committed to leveraging our wealth of experience to enrich the global streaming landscape."  #platforms #livestreaming #esports ------ -[Awards] MARKETECH APAC is launching its inaugural "Marketing Technology Awards" where we recognise the groundbreaking achievements in marketing technology, uniting the brands and tech organisations within the region’s marketing community. Learn how your brand can be a part of it by checking it more details HERE: https://bit.ly/3SVtoIa -[Industry Series] We have launched our latest industry initiative "E-commerce Marketing Series" where we aim to equip businesses with the latest strategies and insights to navigate the dynamic world of e-commerce, as well as discuss cutting-edge concepts, trends, and case studies shaping the future of online commerce. Learn how you can be part of this industry discussion by checking out more details here: https://bit.ly/4aiMEX4 -[Report] Discover the latest trends in omnichannel communications, and explore how mobile messaging channels are preferred by consumers to seek deeper connections with brands by checking out this report HERE: https://bit.ly/3RckF4z

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India’s Streaming VOD Industry and the Future of the Creative Economy According to a recent report by Media Partners Asia (MPA), India's Video on Demand (VOD) industry is projected to reach a valuation of $13 billion by 2028. There will be a growing demand for technical talent in roles such as animation, VFX, subtitling, and dubbing. From 2016 to 2023, the VOD industry generated over 174,000 jobs. By 2028, job demand in this sector is expected to exceed 330,000. Among the 659 million smartphone users in India, 70% of data consumption is attributed to video content. Furthermore, 50% of the revenue from streaming VOD is derived from IP owners, TV networks, and online video platforms, which will serve as a significant catalyst for content investment. #content #vod #creativeeconomy #indiavod #streamingeconomy

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Transparency and competition in TV audience measurement in India 📊 BARC's dominance sparks calls for reform and innovation in the industry. Discover the push for impartiality, expanded sample sizes, and embracing technology. Read more #ETInights #TVMeasurement #BARCReforms #Innovation #Industry Dr. Amit Kapoor Mukul Anand

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Curtain up on Zee Entertainment Enterprises Limited earnings: [Scene 1: FY24 Success Story]  ZEE5 revenues were up 24.1% in FY24, with EBITDA loss remaining flat. [Scene 2: Subscriber Spotlight]  Subscription revenues grew nearly 10% YoY in FY24, with Q4FY24 seeing a 12% YoY growth. [Scene 3: Future-proofing]  Focus on growing the pay TV ecosystem through collaboration with TRAI. Stay updated with the latest market insights and analysis from Needl.ai. Please refer to the AI generated Q4 earnings call summary:  https://lnkd.in/gXw8Bvgh Here is the transcript link for your reference: https://lnkd.in/g_pGUNGT #Needlai #Zee #FinancialHealth #Innovation #Growth #Profits #Earningscall #Concall #Revenue #EBITDA #FinancialAnalysis #AIAnalytics #QuarterlyReports #StockMarket #AIsummarization #FY24Q4

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Netflix has emerged as the "indisputable winner of the streaming wars," according to senior analyst Michael Nathanson. That's the experience here in Asia too - great that Netflix is doing well, but not so great that producers have fewer places to go with their new projects.... In this industry nothing is constant except change though, so let's see what happens next! https://lnkd.in/gHUyyqtf #Netflix #streamingwars #entertainmentindustry.

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Kapang adX: Harnessing GPU-Powered AI for Dynamic Addressable Trading in a Cookieless Era - In the rapidly evolving landscape of digital advertising, Kapang adX stands out as a pioneering force, leveraging GPU-powered AI to revolutionize the way advertisers, content, and audiences are matched. This innovative approach is not only enhancing the precision of ad targeting but also driving revenue growth in a world that is increasingly moving towards a cookieless environment. https://lnkd.in/eZEVuesU

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[Streaming services gradually dominate sports broadcasts amid mixed reactions from fans] Korean streaming services are increasingly securing exclusive rights to sports broadcasts to expand their viewer base. While fans acknowledge that this enhances the quality of the viewing experience, the shift from free to paid access is generating widespread criticism. Starting in May, TVING 티빙, which secured exclusive online broadcasting rights for the Korea Baseball Organization, began offering KBO-related broadcasts exclusively to its subscribers. Tving is also set to exclusively live-broadcast the popular soccer tournaments Euro 2024 and 2024 Copa America, which take place from June 14 to July 14 and June 20 to July 14, respectively. Coupang Play is now the sole broadcaster of several popular overseas soccer leagues, including Germany's Bundesliga for the 2024-25 season and Spain's La Liga for the 2023-24 season, for the next five years. Tap below to read full story. #Coupang #Tving #broadcasting #right #broadcast #live #online #streaming #service #platform #Korea #sports #baseball #soccer #KBO #EPL https://lnkd.in/gm4wzdej

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𝗪𝗵𝘆 𝗧𝗥𝗔𝗜’𝘀 𝗠𝘂𝗹𝘁𝗶𝗽𝗹𝗲 𝗥𝗮𝘁𝗶𝗻𝗴 𝗔𝗴𝗲𝗻𝗰𝗶𝗲𝘀 𝗣𝗿𝗼𝗽𝗼𝘀𝗮𝗹 𝗥𝗮𝗶𝘀𝗲𝘀 𝗖𝗼𝗻𝗰𝗲𝗿𝗻𝘀 𝗔𝗺𝗼𝗻𝗴 𝗠𝗮𝗿𝗸𝗲𝘁𝗲𝗿𝘀 & 𝗜𝗻𝗱𝘂𝘀𝘁𝗿𝘆 𝗣𝗹𝗮𝘆𝗲𝗿𝘀? In its recent recommendations on the National Broadcast Policy (NBP), the Telecom Regulatory Authority of India (TRAI) advocated for multiple rating agencies for audience measurement across platforms, including the disclosure of viewership data by OTT services. This proposal has received mixed reactions from marketers and industry players. While some support the idea, others believe that involving multiple currency agencies is debatable. Read More: https://lnkd.in/gVh3uJTG ashish bhasin | Ashish Golwalkar #MarketingMind #TRAI #BARC #OTT

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