Deep Dive
Remi Bader has accomplished what most brands and celebrities hire teams of social media specialists to do with varying degrees of success: create authentic content. Though 2.1 million followers watch Bader’s videos, the New York-based creator and curve model strikes a personable, relatable and body-positive note that feels like you’re watching your best—albeit funnier and more stylish—friend.
With humor and vulnerability, her “realistic try-on hauls” show the highs and lows of online shopping, while her commentary on fashion’s lack of options for curvy bodies, and the emotional toll it takes on curvy consumers, is sparking change in the industry.
Bader was among the social media personalities in Abercrombie’s 2021 “Denim Your Way” campaign that underscored the brand’s renewed commitment fit and customer feedback. It promoted Abercrombie’s most size inclusive collection to date and jumpstarted the brand’s success on TikTok.
In February, Victoria Secret named Bader an ambassador and size consultant for Victoria’s Secret Pink as the label expands it swimwear sizing to XXL, and this fall ‘It’-girl retailer Revolve launched a size-inclusive collection co-designed with Bader, offering sexy dresses and separates in sizes XXS to 3X.
What denim buzzword do you think is overused?
One buzzword I think is overused is “jean.” Denim is way more than just jeans. You can buy denim shorts, shirts, dresses and rompers. It is way more than the narrow scope of just jeans.
What do you wish more consumers knew about the jeans they buy?
Recently denim companies have become more environmentally friendly by using sustainable and recycled denim along with recycled water in their washing process.
If you had one request for denim brands, what would that be?
To offer a full size range to accommodate as many different body types as possible and to have those denim styles focus on different body parts. For example, make jeans for someone that has a smaller waist and larger hips.
What can other apparel categories learn from the denim industry?
That classic styling—like a 5-pocket jean—can continue to sell for over 100 years and sustain your business.
What was your most recent denim purchase?
I just bought a denim skirt from Good American for the summertime.
What is your first denim memory?
Modeling in my dad’s showroom for Bongo when I was 6 years old. I’ve always been interested in the denim industry because my dad has been working in it for over 40 years. My favorite memories overall are going to work with him and learning all about his day to day.