The State of Salla in 2024

Founded in 2016, Salla is a Shopify-like ecommerce platform that allows anyone to set up their Arabic ecommerce stores to sell online using their platform and tools.

In this report, we'll cover the following essential statistics on Salla usage.

• Salla growth
• Social media usage on Salla stores
• Contact information on Salla stores
• Top categories for Salla stores
• Top countries for Salla stores
• Number of employees for Salla stores
• Number of products sold for Salla stores
• Top Salla technologies
• Top Shipping Carriers used by Salla stores
• Salla store top-level domain distribution
• Top Salla stores
• New Salla stores
• Stores switching to Salla from other platforms
• Stores switching from Salla to other platforms

Salla Growth

At present, there are 20,833 live stores running on the Salla platform.

Here is the historical growth of stores running Salla.

• Salla stores increased 11.2% quarter-over-quarter in 2024 Q2.
• Salla stores increased 69% year-over-year in 2024 Q2.

Note: the store counts displayed in this section are based on actual historical store counts.

It's hard to know exactly when a Salla store was first created but we use a heuristic that includes historical DNS data which provides a reasonable approximation.

Social Media Usage On Salla Stores

Ecommerce brands use social media sites to engage with millions of consumers. Instagram and Facebook are the dominant social media sites for ecommerce stores, by far, with Twitter, Pinterest and YouTube also having notable usage.

• Instagram is used by 71.6% of Salla stores.
• Tiktok is used by 40.5% of Salla stores.
• Snapchat is used by 36.8% of Salla stores.

Contact Information On Salla Stores

Email remains an extremely popular communication channel for merchants. Many merchants also provide a phone number so that their customers can reach them instantly.

• 45% of Salla stores have an email on their website
• 35% of Salla stores provide a phone number on their website

Top Categories For Salla Stores

Here is the breakdown of industry verticals for stores on Salla.

• 13.2% of Salla stores sell Apparel products.
• 12.8% of Salla stores sell Beauty & Fitness products.
• 6.8% of Salla stores sell Home & Garden products.

Top Countries For Salla Stores

Here are the top countries for stores using Salla.

• 48.0% of Salla stores are in Saudi Arabia
• 0.1% of Salla stores are in Montenegro
• 0.1% of Salla stores are in United Arab Emirates
• 0.1% of Salla stores are in United States

With a paid account, stores can also be segmented by region and city.

Number Of Employees For Salla Stores

Here is the breakdown of Salla stores by the number of employees.

• 99.3% of Salla stores have Unknown employees.
• 0.2% of Salla stores have 1 - 9 employees.
• 0.1% of Salla stores have 10 - 24 employees.

Number Of Products Sold For Salla Stores

Here is the breakdown of Salla stores by the number of products that they sell.

• 19.5% of Salla stores sell 1 - 9 different products.
• 10.4% of Salla stores sell 100 - 249 different products.
• 8.8% of Salla stores sell 10 - 24 different products.

Top Technologies on Salla Stores

We're tracking 72 different technologies that have 543,249 collective installs on Salla stores.

• Google Tag Manager is used by 99.7% of Salla stores.
• Google Adsense is used by 99.7% of Salla stores.
• Sift is used by 99.6% of Salla stores.

Here are the top 10 third-party technologies, ordered by number of installs, across all Salla stores.

Top Shipping Carriers Used By Salla Stores

• Aramex is used by 0.2% of Salla stores.
• DHL is used by 0.0% of Salla stores.
• UPS is used by 0.0% of Salla stores.

Here are the top 6 shipping carriers across all Salla stores.

Salla Store Top-level Domain Distribution

.com is the most popular top-level domain for Salla stores. This is not surprising since alternate top-level domains have only been introduced somewhat recently and there is still a certain cachet associated with .com domains.

That said, you'll find stark regional differences in certain countries. In Australia, .com.au is the most common top-level domain with .com a close second. This is the exception however as .com domains dominate in virtually all other countries.

• 88.5% of Salla stores have a .com domain.
• 5.3% of Salla stores have a .sa domain.
• 1.3% of Salla stores have a .com.sa domain.

Top Salla Stores

Here are the top stores, powered by Salla, ordered by store rank.

New Salla Stores

Here are the 0 highest-ranked stores added most recently.

Stores Switching to Salla From Other Platforms

Over the last 90 days, Salla has taken 175 merchants from competitive ecommerce platforms.

Here are the top stores that have switched to Salla from competitive ecommerce platforms.

Stores Switching from Salla To Other Platforms

Over the last 90 days, Salla has lost 56 merchants to competitive platforms.

Here are the top Salla stores that have recently changed to a competitive platform.

Get more insights on Salla stores

Our search interface is easy to use and helps you find the Salla stores that are relevant to you.

You can segment stores on a variety of dimensions:

• Social Media accounts
• Email address
• Phone numbers
• Country
• Third-party technologies
• Creation date
• Platform
• Top-level domains
• Domain status
• Domain type

Filter on stores with Facebook accounts.

For more insights on Salla stores, create a free account and have a look for yourself.