![](https://cdn.statically.io/img/studio.texasmonthly.com/wp-content/uploads/sites/3/2022/01/Microsite_HCA_Hero_2-1.jpg)
What We Did
- Project Management
- Content Development
- Art Direction & Design
- Print Production
- Video Production
- Copy Editing
- Campaign Optimization
- Promotion & Outreach
The Challenge
As part of a large learning healthcare system, HCA Houston Healthcare aspired to lead the charge into the future of healthcare, especially in Texas. While the healthcare network has a global reach with the technology and innovation to match, their greatest strength is their devoted physicians, nurses, and staff. HCA Houston Healthcare wanted a creative media partner with a relevant and interested audience to help tell the human stories behind their top-tier care.
![](https://cdn.statically.io/img/studio.texasmonthly.com/wp-content/uploads/sites/3/2022/01/Microsite_HCA_Mockup_Phone-1024x768.png)
![](https://cdn.statically.io/img/studio.texasmonthly.com/wp-content/uploads/sites/3/2022/01/Microsite_HCA_Mockup_Magazine.png)
Our Solution
Texas Monthly Studio partnered with HCA Houston Healthcare on a year-long campaign designed to show readers how the healthcare system is at the forefront of high-quality, compassionate care. Texas Monthly Studio produced 6 native stories over the course of the year, published in Texas Monthly print issues and online. Texas Monthly Studio built a custom landing page as a central hub for both native and sponsored content, including interviews with HCA doctors, inspiring patient and staff stories, and blog posts featuring unique medical programs.
![](https://studio.texasmonthly.com/wp-content/uploads/sites/3/2022/01/Microsite_HCA_Grid1-scaled.jpg)
![](https://studio.texasmonthly.com/wp-content/uploads/sites/3/2022/01/Microstie_HCA_Grid2.jpg)
![](https://studio.texasmonthly.com/wp-content/uploads/sites/3/2022/01/Microsite_HCA_Grid3-scaled.jpg)
![](https://cdn.statically.io/img/studio.texasmonthly.com/wp-content/uploads/sites/3/2022/01/Microsite_HCA_Mockup_IPad-1024x768.png)
The campaign was promoted on Texas Monthly platforms and touchpoints directed back to this custom landing page.
Results
From day 1 you “got us.” You’re a brilliant, intimidatingly experienced group of strategists, growth drivers, artists and marketers.
Laura Puente
Assistant Vice President, Content Strategy and Digital Communications
HCA Houston Healthcare