Review this article to learn about the latest features and enhancements for Authorized Buyers.
Increased RTB Timeouts on mApp
Google has increased tmax on publisher mApp inventory where longer timeouts may be beneficial to RTB bidders to respond to certain bids in the auction.
As best practice, we recommend buyers reference the tmax (OpenRTB protocol) or response_deadline_ms (Google RTB Protocol) in the bid request object to identify the maximum time in milliseconds to submit a bid to avoid a timeout.
Coming soon
Improvements to Tag ID population in app requests for Open Bidding and SDK Bidding
Open Bidding and SDK Bidding buyers will soon see improvements to identifiers populated via tag ID in OpenRTB requests for app traffic. The presence of tag ID helps bidders better identify publisher inventory slots and this launch will now close the gap in support for consistent inventory identifiers in app requests to bidders on OpenRTB.
First-party identifiers for web environments
From July 31, 2024, Ad Manager publishers can start sending first-party identifiers to Authorized Buyers and Open Bidding demand in web environments. For now, first-party identifiers will not be sent on EEA, UK, Swiss, and California traffic. Publisher first-party identifier is available in pretargeting settings. Bidders who filter inventory based on IDs must include this identifier in their pretargeting groups to ensure access to relevant inventory.
Increased RTB Timeouts
RTB Timeouts on web traffic will increase from 300ms to 350ms in the coming weeks. Please ensure any hard coded limits are updated to reflect the new limit.