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Due to racial disparities, Black women are three times more likely to die from a pregnancy-related cause than White women, according to the CDC. Black-founded and Black-led beauty company Carol’s Daughter and CVS are in partnership to do something about it.
Love Delivered is a four-year-old initiative created by Carol’s Daughter to improve maternal health for Black birthing people. In part, that includes providing grants to make access to doulas attainable.
CVS and Carol’s Daughter’s partnership provides birth and postpartum doulas access.
The collaboration between Carol’s Daughter and CVS will provide $32,000 in support to the Mama Glow Foundation. The Mama Glow Foundation aims to improve the experience of Black families in need of maternal health care.
Love Delivered is available to BIPOC individuals and families who need doula support living in specific cities. Eligible cities include the New York metro area, Washington D.C., Atlanta, Miami, New Orleans, Baton Rouge, and Los Angeles.
Doulas aid moms through labor by making them comfortable with various techniques and ensuring optimal labor position and pushing intervals. Postpartum doulas guide the process of the first six weeks of the baby’s life.
Founders Lisa Price and Latham Thomas are both excited to make an impact.
Since the beginning, Love Delivered, in partnership with the Mama Glow Foundation, has influenced the lives of nearly half a million people through events, doula support grants, and education. Furthermore, the initiative has supported over 120 births through the Mama Glow Foundation and has also reached over 1.5 billion people through digital advocacy.
“Love Delivered is a testament to our unwavering belief that every Black birthing person deserves access to compassionate, equitable support before, during, and after birth,” Lisa Price, founder of Carol’s Daughter, said in a press release. “I’m humbled by the impact we’ve made and the lives we’ve touched over the years. As we enter year four, we’ll continue to advocate for Black birthing people, ensuring they feel seen, heard, and valued.”
“Our partnership with Carol’s Daughter has been deeply impactful and one that is innovative and rooted in service of community,” Mama Glow founder Latham Thomas shared via the press release. “Through our culture-shifting awareness campaigns, content, and national doula service delivery program through the Mama Glow Foundation, we have been able to influence how care is delivered and how other organizations are modeling their programs. The Love Delivered partnership provides hope for a brighter future.”
To help spread the word, Love Delivered has enlisted the support of supermodel Chanel Iman. Moreover, Iman shares her journey of motherhood on social media to raise awareness and encourage others to do the same. Ultimately, she hopes that more action can be taken through communal sharing to advocate for changes in maternal health care.
Carol’s Daughter and CVS’ partnership will provide much-needed relief to Black-birthing people who need support. Learn more about becoming a maternal health advocate at CarolsDaughter.com/LoveDelivered. And if you need birth or postpartum assistance, apply for the Love Delivered grant here.
I hear often that black pregnant women giving birth have a high death rate. I thought this time had passed. Back in time when any woman gave birth and high infant death rate as well as mother during childbirth.
The article was informative. Focused mentioning on such as , “the various positions and pushing intervals.” So simple. So necessary.
Did Not simply quote another dire statistic on the low quality of black health and high death rate.
It is encouraging.
Spectacular!cv and cv