The challenge
A leading cruise line wanted to make the most of their linear ad spend to drive search engagement.
The solution
We partnered with the client to run a data-driven linear (DDL) campaign optimized to reach a custom audience of adults planning to travel in the next 12 months AND households who agree with 6+ travel-based MRI attributes, followed by a custom EDO study to measure the impact of the campaign.
The results
Search Engagements
+25%lift in search engagement vs. travel category benchmark
+5%lift in search engagement compared to Non-NBCU linear
