One Platform DDL + Telecommunications Company
The challenge
A major national cable provider wanted to make the most of their linear ad spend to drive brand impact.
The solution
We partnered with the client to run a data-driven linear (DDL) campaign optimized to reach a custom Epsilon “Streamers” segment, followed by a custom Kantar study to measure the impact of the campaign.
The results
Overall lift in brand metrics
+2%overall lift in unaided awareness
+3%overall lift in ad recall
+3%overall lift in consideration
Target lift in brand metrics
+12%in-target lift in unaided awareness
+5%in-target lift in ad recall
+13%in-target lift in consideration intent
