E! is the destination to reach ALL fans across ALL screens, covering today’s celebrity & pop-culture content.
From E! News The Rundown on Snapchat to Live from E! on Hollywood’s biggest nights, fans turn to E! as the trusted and fun source to connect with their favorite stars. Our “always on” approach across all platforms creates authentic brand moments and a halo effect for our partners.
E! continues to rank among the top 10 highest-reaching cable entertainment networks in 2022 across key adult and female demos.
Source:
Reach: 2023 Reach Rank: Nielsen, L7, A18-49/A25-54/P2+/W18-49/W25-54, 2023-TD (12/26/22-12/3/23), Total Day (M-Su, 6a-6a), Among Cable Entertainment Nets (excluding Sports & News), 1 min qualifier
Audience Value
E! engages trendsetters with your brand every day of the year.
1.4B
cross platform engagements driven by red-carpet event coverage, up +5% SOS
33M
average monthly reach (P2+)
6.6B
social video views during 2023
Source:
Monthly Reach: Nielsen Media Research, L+7, 1-min qualifier 2023 average monthly reach (12/26/22-12/24/23), P2 + 75% unification.
Social: Total Social Stat: ListenFirst, 1/1/23-12/31/23, E!. Across Twitter, Instagram, YouTube, Instagram, TikTok.
Impact & Environment
Standard ads & integrations are 91% as emotionally engaging as the content itself (P18+).
#1
ad-supported cable network for social interactions.
+119%
higher likeability elicited by integrations than standard ads (P18+)
+10%
more emotional engagement elicited by integrations than standard ads (P18+)
Source:
Emotional Engagement/Social Interactions: Mediaprobe Biometrics & Survey Data P18+. 2023 E! programming including: 2023 E! Live From the Red Carpet: Grammy’s, Golden Globes, Met Gala. Emotional Engagement= MP Impact Metric. Likability= Dial Response
