Arsenal F.C

𝐚𝐝𝐢𝐝𝐚𝐬 𝐓𝐫𝐞𝐟𝐨𝐢𝐥 𝐦𝐚𝐤𝐞𝐬 𝐢𝐭𝐬 𝐟𝐢𝐫𝐬𝐭 𝐚𝐩𝐩𝐞𝐚𝐫𝐚𝐧𝐜𝐞 𝐬𝐢𝐧𝐜𝐞 ‘92   Together with adidas, we’re proud to unveil our new third kit for the 2024/25 season, marking the return of the adidas trefoil which hasn’t been seen on our kit since our 1992/93 away kit.   Our 24/25 Third kit is made for Gunners around the world with a bold, fashionable design, combined with a hint of nostalgia. A smart, crew neck collar and matching sleeve detailing, complement the elegance of the trefoil and the cannon crest, which features on all three kits this season. These elements combine to create a vibrant, eye-catching look that brings pride, inspiration and belonging to the streets of North London and beyond.   The kit has been launched with an accompanying film that speaks to our Originality, our heritage and our future, and features Arsenal legends Kelly Smith and Vik Akers, lifelong Gooner Will Poulter, as well as captain of our Invincibles side Patrick Vieira. Read more 👇

𝗪𝗲𝗹𝗰𝗼𝗺𝗲, Athletic Brewing Co. We’re delighted to announce a new partnership with Athletic Brewing Co. as our very first Official Non-Alcoholic Beer Partner. Athletic is the number one non-alcoholic beer brand in the US, and our partnership will see cans of the award-winning Run Wild IPA available at Emirates Stadium for all our men’s and women’s matches. Run Wild IPA will also be served on draught at the club level. We’re excited to have them on board to further enhance matchdays for our supporters. Read more 👇

As our 2024 men's pre-season tour to the US comes to a close, I’d like to say a huge thanks to our team and community for an unforgettable 10 days in Los Angeles and Philadelphia.   Having played three games against quality opposition around intense training sessions means we are well prepared for a strong season ahead.   Our supporters were incredible throughout our time in the US.  From coast to coast, at supporter events, open training, matches, and bumping into supporters in the street, it’s been fantastic to share special moments together and bring north London to our supporters here.    Whilst in LA, we strengthened the bond with our KSE family and brought our people, partners, legends and community together. With our owners, Stan and Josh and our friends at the LA Rams, a highlight was bringing our different brands of football to life with our coaches and players to bring pride, inspiration and a sense of belonging to young supporters in Inglewood.    We’ve deepened our relationships and they will continue to grow. Our women’s team will strengthen that special connection when we visit the US later this month. We will travel to Washington DC for two games in the city as we prepare for a competitive domestic and European season.   Thank you to everyone who has made it all possible.  North London is never far away.

𝐂𝐨𝐥𝐥𝐞𝐚𝐠𝐮𝐞 𝐬𝐭𝐨𝐫𝐢𝐞𝐬: 𝐎𝐮𝐫 24/25 𝐚𝐰𝐚𝐲 𝐤𝐢𝐭, 𝐟𝐫𝐨𝐦 𝐀𝐟𝐫𝐢𝐜𝐚 𝐭𝐨 𝐓𝐡𝐞 𝐀𝐫𝐬𝐞𝐧𝐚𝐥 𝐚𝐧𝐝 𝐛𝐚𝐜𝐤 𝐚𝐠𝐚𝐢𝐧 We recently released our brand new away kit for the upcoming 2024/25 in partnership with adidas and Labrum London, celebrating the deep-rooted connections between our club, our supporters and the wider African diaspora. For the release of our new away kit, we spoke to three colleagues with African heritage about their backgrounds and why they are proud to be Arsenal and African, Brian Matovu, Jasmine Odeyingbo and Leslie Bampoe-Addo. Brian Matovu, Community Club Link Officer,  “𝘈𝘧𝘳𝘪𝘤𝘢𝘯 𝘤𝘶𝘭𝘵𝘶𝘳𝘦 𝘪𝘯𝘴𝘱𝘪𝘳𝘦𝘴 𝘮𝘦 𝘥𝘦𝘦𝘱𝘭𝘺 𝘣𝘦𝘤𝘢𝘶𝘴𝘦 𝘪𝘵 𝘳𝘦𝘧𝘭𝘦𝘤𝘵𝘴 𝘸𝘩𝘰 𝘐 𝘢𝘮. 𝘉𝘰𝘵𝘩 𝘮𝘺 𝘱𝘢𝘳𝘦𝘯𝘵𝘴 𝘢𝘳𝘦 𝘧𝘳𝘰𝘮 𝘜𝘨𝘢𝘯𝘥𝘢, 𝘴𝘰 𝘐'𝘷𝘦 𝘢𝘭𝘸𝘢𝘺𝘴 𝘣𝘦𝘦𝘯 𝘪𝘯𝘴𝘱𝘪𝘳𝘦𝘥 𝘣𝘺 𝘜𝘨𝘢𝘯𝘥𝘢𝘯 𝘱𝘦𝘰𝘱𝘭𝘦, 𝘮𝘶𝘴𝘪𝘤, 𝘢𝘯𝘥 𝘧𝘰𝘰𝘥. 𝘠𝘰𝘶 𝘤𝘢𝘯’𝘵 𝘨𝘰 𝘸𝘳𝘰𝘯𝘨 𝘸𝘪𝘵𝘩 𝘢 𝘣𝘭𝘢𝘤𝘬 𝘬𝘪𝘵 𝘣𝘶𝘵 𝘵𝘩𝘦 𝘵𝘰𝘶𝘤𝘩𝘦𝘴 𝘵𝘰 𝘴𝘩𝘰𝘸𝘤𝘢𝘴𝘦 𝘈𝘧𝘳𝘪𝘤𝘢𝘯 𝘩𝘦𝘳𝘪𝘵𝘢𝘨𝘦 𝘢𝘯𝘥 𝘗𝘢𝘯-𝘈𝘧𝘳𝘪𝘤𝘢𝘯𝘪𝘴𝘮 𝘳𝘦𝘢𝘭𝘭𝘺 𝘴𝘵𝘪𝘤𝘬 𝘰𝘶𝘵. 𝘙𝘦𝘥, 𝘉𝘭𝘢𝘤𝘬 & 𝘎𝘳𝘦𝘦𝘯 𝘴𝘺𝘮𝘣𝘰𝘭𝘪𝘴𝘦𝘴 𝘵𝘩𝘦 𝘴𝘰𝘭𝘪𝘥𝘢𝘳𝘪𝘵𝘺 𝘢𝘯𝘥 𝘶𝘯𝘪𝘵𝘺 𝘢𝘮𝘰𝘯𝘨 𝘶𝘴 𝘈𝘧𝘳𝘪𝘤𝘢𝘯𝘴!” Jasmine Odeyingbo, People Advisor, “𝘌𝘷𝘦𝘳𝘺 𝘕𝘪𝘨𝘦𝘳𝘪𝘢𝘯 𝘯𝘢𝘮𝘦 𝘩𝘢𝘴 𝘢 𝘮𝘦𝘢𝘯𝘪𝘯𝘨 𝘢𝘯𝘥 𝘸𝘪𝘵𝘩 𝘵𝘩𝘢𝘵, 𝘐 𝘢𝘮 𝘱𝘳𝘰𝘶𝘥 𝘵𝘰 𝘤𝘢𝘳𝘳𝘺 𝘮𝘺 𝘯𝘢𝘮𝘦. 𝘚𝘰 𝘮𝘺 𝘴𝘶𝘳𝘯𝘢𝘮𝘦 𝘪𝘴 𝘖𝘥𝘦𝘺𝘪𝘯𝘨𝘣𝘰, 𝘢𝘯𝘥 𝘸𝘩𝘦𝘯 𝘺𝘰𝘶 𝘣𝘳𝘦𝘢𝘬 𝘪𝘵 𝘥𝘰𝘸𝘯 𝘪𝘵 𝘩𝘢𝘴 𝘮𝘶𝘭𝘵𝘪𝘱𝘭𝘦 𝘮𝘦𝘢𝘯𝘪𝘯𝘨𝘴. 𝘖𝘥𝘦 𝘮𝘦𝘢𝘯𝘴 𝘏𝘶𝘯𝘵𝘦𝘳, 𝘠𝘪𝘯 𝘮𝘦𝘢𝘯𝘴 𝘵𝘰 𝘱𝘳𝘢𝘪𝘴𝘦, 𝘎𝘣𝘰 𝘮𝘦𝘢𝘯𝘴 𝘧𝘰𝘳𝘦𝘴𝘵. 𝘛𝘩𝘦 𝘩𝘶𝘯𝘵𝘦𝘳 𝘨𝘪𝘷𝘦𝘴 𝘱𝘳𝘢𝘪𝘴𝘦 𝘵𝘰 𝘵𝘩𝘦 𝘧𝘰𝘳𝘦𝘴𝘵 𝘧𝘰𝘳 𝘱𝘳𝘰𝘷𝘪𝘥𝘪𝘯𝘨 𝘢 𝘩𝘰𝘮𝘦." Leslie Bampoe-Addo, Commercial Finance Manager, “𝘈𝘧𝘳𝘪𝘤𝘢𝘯 𝘤𝘶𝘭𝘵𝘶𝘳𝘦 𝘪𝘯𝘴𝘱𝘪𝘳𝘦𝘴 𝘮𝘦 𝘪𝘯 𝘴𝘰 𝘮𝘢𝘯𝘺 𝘸𝘢𝘺𝘴, 𝘮𝘰𝘴𝘵 𝘴𝘱𝘦𝘤𝘪𝘧𝘪𝘤𝘢𝘭𝘭𝘺 𝘵𝘩𝘳𝘰𝘶𝘨𝘩 𝘮𝘺 𝘎𝘩𝘢𝘯𝘢𝘪𝘢𝘯 𝘩𝘦𝘳𝘪𝘵𝘢𝘨𝘦…. 𝘐'𝘮 𝘷𝘦𝘳𝘺 𝘪𝘯𝘴𝘱𝘪𝘳𝘦𝘥 𝘣𝘺 𝘵𝘩𝘦 𝘪𝘮𝘱𝘰𝘳𝘵𝘢𝘯𝘤𝘦 𝘰𝘧 𝘧𝘢𝘮𝘪𝘭𝘺 𝘪𝘯 𝘎𝘩𝘢𝘯𝘢𝘪𝘢𝘯 𝘤𝘶𝘭𝘵𝘶𝘳𝘦, 𝘸𝘩𝘦𝘳𝘦 𝘴𝘵𝘳𝘰𝘯𝘨 𝘤𝘰𝘯𝘯𝘦𝘤𝘵𝘪𝘰𝘯𝘴 𝘵𝘰 𝘵𝘩𝘦 𝘦𝘹𝘵𝘦𝘯𝘥𝘦𝘥 𝘧𝘢𝘮𝘪𝘭𝘺 𝘳𝘢𝘵𝘩𝘦𝘳 𝘵𝘩𝘢𝘯 𝘫𝘶𝘴𝘵 𝘵𝘩𝘦 𝘯𝘶𝘤𝘭𝘦𝘢𝘳 𝘧𝘢𝘮𝘪𝘭𝘺 𝘢𝘳𝘦 𝘤𝘩𝘢𝘮𝘱𝘪𝘰𝘯𝘦𝘥. 𝘛𝘩𝘦𝘳𝘦 𝘪𝘴 𝘢𝘭𝘴𝘰 𝘣𝘪𝘨 𝘪𝘮𝘱𝘦𝘵𝘶𝘴 𝘰𝘯 𝘢 𝘸𝘪𝘥𝘦𝘳 𝘤𝘰𝘮𝘮𝘶𝘯𝘢𝘭 𝘴𝘱𝘪𝘳𝘪𝘵 𝘸𝘩𝘪𝘤𝘩 𝘪𝘴 𝘣𝘦𝘢𝘶𝘵𝘪𝘧𝘶𝘭 𝘢𝘯𝘥 𝘤𝘰𝘮𝘧𝘰𝘳𝘵𝘪𝘯𝘨 𝘵𝘰 𝘮𝘦….𝘐 𝘳𝘦𝘢𝘭𝘭𝘺 𝘭𝘪𝘬𝘦 𝘵𝘩𝘦 𝘢𝘸𝘢𝘺 𝘬𝘪𝘵. 𝘐 𝘵𝘩𝘪𝘯𝘬 𝘣𝘭𝘢𝘤𝘬 𝘬𝘪𝘵𝘴 𝘵𝘦𝘯𝘥 𝘵𝘰 𝘢𝘭𝘸𝘢𝘺𝘴 𝘭𝘰𝘰𝘬 𝘤𝘭𝘦𝘢𝘯 𝘢𝘯𝘥 𝘵𝘩𝘦 𝘨𝘳𝘦𝘦𝘯 & 𝘳𝘦𝘥 𝘳𝘦𝘢𝘭𝘭𝘺 𝘱𝘰𝘱 𝘰𝘧𝘧 𝘵𝘩𝘦 𝘣𝘭𝘢𝘤𝘬 𝘣𝘢𝘴𝘦. 𝘐 𝘵𝘩𝘪𝘯𝘬 𝘵𝘩𝘦 𝘱𝘭𝘢𝘺𝘦𝘳𝘴 𝘸𝘪𝘭𝘭 𝘭𝘰𝘰𝘬 𝘤𝘭𝘢𝘴𝘴 𝘪𝘯 𝘪𝘵.”

𝐎𝐮𝐫 𝐧𝐞𝐰 𝐚𝐰𝐚𝐲 𝐤𝐢𝐭: 𝐓𝐡𝐞 𝐮𝐧𝐭𝐨𝐥𝐝 𝐬𝐭𝐨𝐫𝐢𝐞𝐬 𝐨𝐟 𝐀𝐟𝐫𝐢𝐜𝐚 Our new adidas away kit, in partnership with Labrum London, celebrates our connection to our supporters from across the African diaspora in London and beyond. 𝑨𝒓𝒔𝒆𝒏𝒂𝒍 𝒂𝒏𝒅 𝑵𝒊𝒈𝒆𝒓𝒊𝒂 𝒍𝒆𝒈𝒆𝒏𝒅, 𝑵𝒘𝒂𝒏𝒌𝒘𝒐 𝑲𝒂𝒏𝒖, 𝒔𝒂𝒊𝒅: “𝑰’𝒎 𝒔𝒐 𝒑𝒓𝒐𝒖𝒅 𝒕𝒐 𝒓𝒆𝒑𝒓𝒆𝒔𝒆𝒏𝒕 𝒎𝒚 𝒄𝒍𝒖𝒃 𝒂𝒏𝒅 𝒎𝒚 𝒉𝒆𝒓𝒊𝒕𝒂𝒈𝒆 𝒕𝒉𝒓𝒐𝒖𝒈𝒉 𝒕𝒉𝒊𝒔 𝒅𝒆𝒔𝒊𝒈𝒏 𝒇𝒓𝒐𝒎 𝑳𝒂𝒃𝒓𝒖𝒎 𝑳𝒐𝒏𝒅𝒐𝒏. 𝑰𝒕’𝒔 𝒔𝒖𝒄𝒉 𝒂 𝒏𝒊𝒄𝒆 𝒔𝒉𝒊𝒓𝒕. 𝑰 𝒍𝒐𝒗𝒆 𝒉𝒐𝒘 𝒕𝒉𝒆 𝒑𝒂𝒕𝒕𝒆𝒓𝒏𝒔 𝒂𝒏𝒅 𝒄𝒐𝒍𝒐𝒖𝒓𝒔 𝒓𝒆𝒑𝒓𝒆𝒔𝒆𝒏𝒕 𝒐𝒖𝒓 𝒄𝒐𝒏𝒏𝒆𝒄𝒕𝒊𝒐𝒏 𝒕𝒐 𝒑𝒍𝒂𝒚𝒆𝒓𝒔 𝒐𝒇 𝑨𝒇𝒓𝒊𝒄𝒂𝒏 𝒅𝒆𝒔𝒄𝒆𝒏𝒕 𝒂𝒏𝒅 𝒐𝒖𝒓 𝒔𝒖𝒑𝒑𝒐𝒓𝒕𝒆𝒓𝒔 𝒊𝒏 𝒐𝒖𝒓 𝒄𝒐𝒎𝒎𝒖𝒏𝒊𝒕𝒊𝒆𝒔 𝒊𝒏 𝑰𝒔𝒍𝒊𝒏𝒈𝒕𝒐𝒏 𝒂𝒏𝒅 𝒂𝒓𝒐𝒖𝒏𝒅 𝒕𝒉𝒆 𝒘𝒐𝒓𝒍𝒅. 𝑰𝒕’𝒔 𝒈𝒓𝒆𝒂𝒕 𝒕𝒐 𝒔𝒆𝒆 𝒖𝒔 𝒄𝒆𝒍𝒆𝒃𝒓𝒂𝒕𝒊𝒏𝒈 𝒕𝒉𝒊𝒔 𝒖𝒏𝒊𝒒𝒖𝒆 𝒄𝒐𝒏𝒏𝒆𝒄𝒕𝒊𝒐𝒏 𝒘𝒊𝒕𝒉 𝒔𝒖𝒄𝒉 𝒂 𝒔𝒕𝒚𝒍𝒊𝒔𝒉 𝒅𝒆𝒔𝒊𝒈𝒏. 𝑰’𝒎 𝒆𝒙𝒄𝒊𝒕𝒆𝒅 𝒕𝒐 𝒔𝒆𝒆 𝒐𝒖𝒓 𝒕𝒆𝒂𝒎𝒔 𝒘𝒆𝒂𝒓𝒊𝒏𝒈 𝒊𝒕 𝒐𝒏 𝒕𝒉𝒆 𝒓𝒐𝒂𝒅 𝒏𝒆𝒙𝒕 𝒔𝒆𝒂𝒔𝒐𝒏.” The shirt is built upon a black base punctuated with a striking white zig-zag graphic flowing from under the arm, down through the sides and onto the shorts. This design, which represents the movement and flow of people, is bespoke, and hand drawn by Labrum London, and celebrates a pattern commonly found in African designs, artefacts, and decorations.  The new kit is available to buy now at Arsenal Direct, Arsenal stores and selected adidas retail stores. See more below 👇

"𝙄𝙩'𝙨 𝙧𝙚𝙖𝙡𝙡𝙮 𝙞𝙢𝙥𝙤𝙧𝙩𝙖𝙣𝙩 𝙩𝙝𝙖𝙩 𝙚𝙫𝙚𝙧𝙮𝙤𝙣𝙚 𝙛𝙚𝙚𝙡𝙨 𝙞𝙣𝙘𝙡𝙪𝙙𝙚𝙙, 𝙚𝙫𝙚𝙧𝙮𝙗𝙤𝙙𝙮 𝙛𝙚𝙚𝙡𝙨 𝙖 𝙥𝙖𝙧𝙩 𝙤𝙛 𝙪𝙨, 𝙤𝙛 𝙨𝙤𝙢𝙚𝙩𝙝𝙞𝙣𝙜, 𝙤𝙛 𝘼𝙧𝙨𝙚𝙣𝙖𝙡. 𝙄𝙩'𝙨 𝙞𝙢𝙥𝙤𝙧𝙩𝙖𝙣𝙩 𝙩𝙤 𝙢𝙖𝙠𝙚 𝙥𝙚𝙤𝙥𝙡𝙚 𝙛𝙚𝙚𝙡 𝙬𝙚𝙡𝙘𝙤𝙢𝙚 𝙣𝙤 𝙢𝙖𝙩𝙩𝙚𝙧 𝙬𝙝𝙤 𝙩𝙝𝙚𝙮 𝙖𝙧𝙚, 𝙬𝙝𝙤 𝙩𝙝𝙚𝙮 𝙡𝙤𝙫𝙚, 𝙤𝙧 𝙬𝙝𝙚𝙧𝙚 𝙩𝙝𝙚𝙮'𝙧𝙚 𝙛𝙧𝙤𝙢." To celebrate Pride month, we're highlighting the individuals, communities and initiatives that champion the LGBTQ+ community within our game.   Earlier in June, Lia Walti paid a visit to Clubs United, an LGBTQ+ inclusive, grassroots football league, created to provide a safe space for all cis, trans and gender non-conforming identities.   Lia met Hannah, Rowan, Betty and Sarah for a conversation on football and identity, the ongoing meaning of Pride, and how Clubs United has allowed them to be themselves whilst playing the game they love.   The players also discuss Arsenal’s connection with the community and the role the club plays in creating an inclusive environment, by bringing pride, belonging and inspiration and ensuring everyone feels welcome to be a Gooner.   Watch the film, below 👇

𝗔𝗿𝘀𝗲𝗻𝗮𝗹 𝗪𝗼𝗺𝗲𝗻 𝗮𝗿𝗲 𝗰𝗼𝗺𝗶𝗻𝗴 𝘁𝗼 𝘁𝗵𝗲 𝗨𝗦 We are delighted to announce that Arsenal Women will tour the United States for the very first time this summer as part of our pre-season preparations. We will visit Washington D.C. in August, with two matches coming to Audi Field, and we can’t wait to bring our team closer to our Gooners in the US. Supporters can register their interest in tickets now 👇

𝐓𝐢𝐦𝐞 𝐓𝐨 𝐄𝐱𝐩𝐥𝐨𝐫𝐞 | 𝐋𝐨𝐭𝐭𝐞 𝐖𝐮𝐛𝐛𝐞𝐧-𝐌𝐨𝐲 ❤️ When Lotte Wubben-Moy signed her contract extension with the club in 2022, she made a commitment to community work, as well as football. With the help of Arsenal in the Community and the staff at the Hub, the Time to Explore programme was born. The free weekly sessions were designed to provide creative opportunities for 16-year-old girls in Camden, Hackney and Islington and the programme is now in its second year. “𝘛𝘩𝘦𝘺 𝘱𝘭𝘢𝘺 𝘧𝘰𝘰𝘵𝘣𝘢𝘭𝘭 25% 𝘰𝘧 𝘵𝘩𝘦 𝘵𝘪𝘮𝘦, 𝘣𝘶𝘵 𝘵𝘩𝘦 𝘰𝘵𝘩𝘦𝘳 75% 𝘰𝘧 𝘵𝘩𝘦 𝘵𝘪𝘮𝘦 𝘪𝘴 𝘴𝘱𝘦𝘯𝘵 𝘦𝘹𝘱𝘭𝘰𝘳𝘪𝘯𝘨 𝘵𝘩𝘪𝘯𝘨𝘴 𝘵𝘩𝘢𝘵 𝘐 𝘵𝘩𝘪𝘯𝘬 𝘩𝘦𝘭𝘱𝘦𝘥 𝘮𝘦 𝘪𝘯 𝘮𝘺 𝘺𝘰𝘶𝘵𝘩 𝘨𝘳𝘰𝘸 𝘪𝘯𝘵𝘰 𝘵𝘩𝘦 𝘱𝘦𝘳𝘴𝘰𝘯 𝘐 𝘢𝘮 𝘵𝘰𝘥𝘢𝘺,” said Lotte, “𝘛𝘩𝘦 𝘱𝘦𝘳𝘴𝘰𝘯 𝘵𝘩𝘢𝘵 𝘥𝘰𝘦𝘴𝘯’𝘵 𝘫𝘶𝘴𝘵 𝘧𝘰𝘤𝘶𝘴 𝘰𝘯 𝘧𝘰𝘰𝘵𝘣𝘢𝘭𝘭 𝘢𝘯𝘥 𝘢𝘱𝘱𝘳𝘦𝘤𝘪𝘢𝘵𝘦𝘴 𝘰𝘵𝘩𝘦𝘳 𝘵𝘩𝘪𝘯𝘨𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘸𝘰𝘳𝘭𝘥. “𝘐𝘵’𝘴 𝘢𝘯 𝘢𝘳𝘳𝘢𝘺 𝘰𝘧 𝘥𝘪𝘧𝘧𝘦𝘳𝘦𝘯𝘵 𝘵𝘩𝘪𝘯𝘨𝘴 𝘵𝘩𝘢𝘵 𝘐’𝘮 𝘱𝘢𝘴𝘴𝘪𝘰𝘯𝘢𝘵𝘦 𝘢𝘣𝘰𝘶𝘵, 𝘢𝘯𝘥 𝘵𝘩𝘢𝘵 𝘐 𝘩𝘰𝘱𝘦 𝘵𝘩𝘦𝘴𝘦 𝘨𝘪𝘳𝘭𝘴 𝘮𝘪𝘨𝘩𝘵 𝘣𝘦 𝘱𝘢𝘴𝘴𝘪𝘰𝘯𝘢𝘵𝘦 𝘢𝘣𝘰𝘶𝘵 𝘵𝘰𝘰. 𝘛𝘩𝘢𝘵’𝘴 𝘸𝘩𝘢𝘵 𝘛𝘪𝘮𝘦 𝘛𝘰 𝘌𝘹𝘱𝘭𝘰𝘳𝘦 𝘪𝘴 𝘢𝘣𝘰𝘶𝘵: 𝘪𝘵’𝘴 𝘦𝘹𝘱𝘭𝘰𝘳𝘪𝘯𝘨 𝘸𝘩𝘦𝘵𝘩𝘦𝘳 𝘺𝘰𝘶 𝘭𝘪𝘬𝘦 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨, 𝘣𝘶𝘵 𝘢𝘭𝘴𝘰 𝘸𝘩𝘦𝘵𝘩𝘦𝘳 𝘺𝘰𝘶 𝘸𝘢𝘯𝘵 𝘵𝘰 𝘱𝘶𝘳𝘴𝘶𝘦 𝘴𝘰𝘮𝘦𝘵𝘩𝘪𝘯𝘨 𝘧𝘶𝘳𝘵𝘩𝘦𝘳 𝘢𝘯𝘥 𝘶𝘴𝘪𝘯𝘨 𝘧𝘰𝘰𝘵𝘣𝘢𝘭𝘭 𝘢𝘴 𝘢 𝘮𝘦𝘢𝘯𝘴 𝘵𝘰 𝘥𝘰 𝘵𝘩𝘢𝘵.” “𝘐 𝘵𝘩𝘪𝘯𝘬 𝘢𝘭𝘭 𝘵𝘰𝘰 𝘰𝘧𝘵𝘦𝘯 𝘢𝘵 𝘴𝘤𝘩𝘰𝘰𝘭, 𝘸𝘦’𝘳𝘦 𝘵𝘰𝘭𝘥 𝘯𝘰. 𝘞𝘦’𝘳𝘦 𝘵𝘰𝘭𝘥 𝘵𝘰 𝘣𝘦 𝘲𝘶𝘪𝘦𝘵, 𝘸𝘦’𝘳𝘦 𝘵𝘰𝘭𝘥 𝘵𝘰 𝘣𝘦𝘩𝘢𝘷𝘦, 𝘢𝘯𝘥 𝘪𝘯 𝘳𝘦𝘢𝘭𝘪𝘵𝘺, 𝘐 𝘵𝘩𝘪𝘯𝘬 𝘵𝘩𝘦 𝘮𝘰𝘴𝘵 𝘨𝘳𝘰𝘸𝘵𝘩 𝘺𝘰𝘶 𝘮𝘢𝘬𝘦 𝘢𝘴 𝘢 𝘺𝘰𝘶𝘯𝘨 𝘸𝘰𝘮𝘢𝘯 𝘪𝘴 𝘸𝘩𝘦𝘯 𝘺𝘰𝘶’𝘳𝘦 𝘧𝘳𝘦𝘦 𝘸𝘩𝘦𝘯 𝘺𝘰𝘶’𝘳𝘦 𝘢𝘣𝘭𝘦 𝘵𝘰 𝘦𝘹𝘱𝘳𝘦𝘴𝘴 𝘺𝘰𝘶𝘳𝘴𝘦𝘭𝘧. “𝘐’𝘥 𝘭𝘪𝘬𝘦 𝘵𝘰 𝘵𝘩𝘪𝘯𝘬 𝘵𝘩𝘢𝘵 𝘦𝘷𝘦𝘳𝘺 𝘛𝘶𝘦𝘴𝘥𝘢𝘺 𝘵𝘩𝘦𝘴𝘦 𝘨𝘪𝘳𝘭𝘴 𝘤𝘰𝘮𝘦 𝘥𝘰𝘸𝘯 𝘩𝘦𝘳𝘦 𝘪𝘴 𝘢 𝘤𝘩𝘢𝘯𝘤𝘦 𝘧𝘰𝘳 𝘵𝘩𝘦𝘮 𝘵𝘰 𝘣𝘦 𝘧𝘳𝘦𝘦 𝘪𝘯 𝘵𝘩𝘢𝘵 𝘸𝘢𝘺.”

18 months ago we created the Arsenal Creative Studio, an integral function within our marketing department, responsible for working collaboratively across the wider team to bring to life our new brand strategy, deliver creative excellence, and fuel our connection with our supporters. This week we were awarded a Wood Pencil at the D&AD awards in the Film category for our 23/24 3rd kit launch campaign, our first project delivered through the Arsenal Creative Studio. One of the team put it perfectly by saying that this is testament to the talent and hard work of our many team-mates involved, from brief to execution. I couldn’t agree more, and I couldn’t be more pleased for everyone who helped to bring this campaign to life!

Very proud to see our team collect the Women's Football Business Award at the Football Business Awards last week, recognising our efforts to grow the women's game.   We held six women’s matches at Emirates Stadium in the 2023/24 season, breaking three WSL attendance records and achieving back-to-back sell outs.    Our approach across the club has always been test and learn, rooted in data and insights and supported by a fantastic team. This keeps us nimble as we continue to nurture the new audience attending women's matches, and keep them coming back. Next season, we take the next step forward on our 37-year journey, as the Emirates becomes the main home of Arsenal Women.