✨ We're hugely proud to be a member of the Advertising Association's AI Taskforce, and even more excited to have contributed to their first report "Advertising and AI: Showcasing Applications and Responsible Use". ✨ Our Innovation & Strategy Director, Dr Alexandra Dobra-Kiel has written the concluding, and ultimately one of the most important chapters of the book, ‘Responsible AI adoption by advertising professionals'. In this chapter, Alexandra explores the complex nature of AI, including its ethical and environmental implications. She discusses the importance of acknowledging the responsibility that comes with using AI and how using the Socratic Method can foster responsible AI adoption by creating both accountability and moral agency. You can read more on this chapter and download the full report on our website 👉 https://lnkd.in/ecM5PNmu #AI #AIAdoption #ResponsibleAI #AIWhitepaper #AdvertisingAssocation #AITaskforce
Behave
Business Consulting and Services
London, London 2,345 followers
The Behavioural Consultancy
About us
We are a behavioural consultancy that helps companies achieve sustainable growth by truly understanding people. We are B Corp certified and MRS accredited. Based in London and operating globally, we are spurring the creation of a new kind of consultancy, one that delivers real impact at high speed by blending behavioural science, strategy, and advanced technology. Our offering spans across consumer, employee, and purpose areas. Visit us at www.behave.co.uk
- Website
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http://www.behave.co.uk
External link for Behave
- Industry
- Business Consulting and Services
- Company size
- 11-50 employees
- Headquarters
- London, London
- Type
- Privately Held
- Specialties
- consulting services, research services, behavioural science, strategy, data science & analytics, branding, digital marketing, consumer insights, customer journey, customer experience, pricing, behavioural change, employee experience, psychological safety, diversity, equality & inclusion, purpose, and AI
Locations
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Primary
Waverley House, 7-12 Noel Street
Total Media
London, London W1F 8GQ, GB
Employees at Behave
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Pedro Martins
Working with the world's most ambitious businesses - Chief Growth Officer | Executive Board Director | Co-Chair of the IPA New Business & Marketing…
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Dr Alexandra Dobra-Kiel
Innovative Transformation | Corporate Strategy | Behavioural Science
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Lea Karam
Consulting Director at Behave | Behavioural Scientist | Campaign Media Week 30 Under 30 2022, Management Today 35 Women in Business 2023
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George Michael
Marketing and Media Analytics
Updates
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🧠 Unlocking the Future of Content Creating engaging content that goes beyond demographics is crucial for brands to cut through the noise in today’s digital age. Following Lea Karam’s keynote at Strata’s recent event, we dive into the key takeaways: 💡Introducing the marketing loop 💡Recognising the impact of digital channels 💡The importance of leveraging predictive technology Read our latest blog detailing how you can create content that will resonate with your audience 👉 https://lnkd.in/gKquhZbA #futureofcontent #content #contentstrategy #marketingevents #audiences #behaviouralscience #consultancy #AI #predictiveAI
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💡 Lea Karam “The marketing funnel and marketing ecosystem have changed. It’s not a funnel anymore; it’s a loop”: As part of their "Unlocking the Future of Content" event, Strata invited our Consulting Director, Lea Karam to deliver a keynote discussing the evolving marketing landscape, where Lea explained how brands can cut through the noise and tap into specific audiences. Read Lea’s key takeaways in Event Industry News: https://lnkd.in/diRTbJm6 #futureofcontent #content #contentstrategy #marketingevents #audiences #behaviouralscience
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Following recent studies that state AI's emphasis on productivity comes at the expense of employee wellbeing, our Innovation and Strategy Director, Dr Alexandra Dobra-Kiel, spoke to Cath Everett at diginomica on why we believe that AI can’t be to blame for creating these issues but is just intensifying what's already present in our systems. Alexandra discusses how we should instead be mindful of other implications including: 📌 Loss of Learning Opportunities Removing lower-value tasks, often dismissed as trivial, can disrupt the learning curve essential for professional development. Alexandra notes how we are already seeing this “in the quest for short-term rather than sustainable efficiency, where organizations want to delegate tasks without thinking about the consequences.” 📌 The Need to Prioritise In today's uncertain environment, organisations often feel pressured to tackle everything simultaneously. To mitigate stress, it's crucial for leaders to prioritise effectively, this includes when integrating AI into their workflows. At Behave, we believe that we can strive for a balanced approach and work together with our clients to ensure they can leverage the opportunities that AI brings while safeguarding employee growth and wellbeing through ensuring psychological safety. #AI #AIAdoption #PsychologicalSafety #EmployeeWellbeing #Wellbeing #Productivity
Is AI bad for your mental health? Spoiler - it could well be...
diginomica.com
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"Putting Safety First - A study from Behave, the consultancy, shows that the majority of HR staff believe the phrase means “employees feeling secure or bringing their whole selves to work”, rather than “an environment where employees balance comfort and discomfort to take well-calibrated risks”. Thank you to The Times and Jane Hamilton for including our whitepaper on psychological safety within #WorkingWeek, highlighting the importance of balancing comfort and discomfort. The wider piece focuses on purpose and how adopting the right business approach to purpose can yield significant rewards and actively engage employees. We consider this to be crucial and believe that psychological safety, by balancing comfort and discomfort, is essential for making purpose actionable. You can read the full article here 👇 https://lnkd.in/eATXjrPy #psychologicalsafety #purpose #businessperformance
Give your work a genuine purpose
thetimes.com
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🚀 Case Study: Using Reveal-EX™ To Drive Purposeful Transformation With A Top UK Bank 🚀 To rigorously test our employee experience solution, Reveal-EX™, we partnered with a leading UK bank, recognised for its in-house Behavioural Science Centre of Excellence 🧠 Collaborating closely with the bank, we tackled the essential role of psychological safety within their ambitious "One Bank" vision using our unique framework, which breaks down psychological safety into three enablers and six sub-enablers. 📈 In just 6 months, they have gained actionable insights and improved their psychological safety scores. Now, they are strategically equipped to maintain this balance, fostering enduring psychological safety and driving purposeful transformation. #BehavioralScience #PsychologicalSafety #OrganisationalPerformance #Transformation
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🧠 Yesterday our Consulting Director Lea Karam kicked things off on the Creator Economy stage at MAD//FEST LONDON, alongside Scott Guthrie, Oliver Segall and Jill Boobyer to talk about all things influencer marketing related. Lea explained how the influencer market has matured whereby there isn’t a funnel anymore, instead, it is a loop where awareness and consideration are happening simultaneously. So, what are the key learnings for brands? 👇 Lea stated how brands need to take an integrated approach and consider 4 key things: 🌟 Define what authenticity is for your brand: We all talk about "authenticity", but what does it represent? Listen to your consumers to understand what authenticity is for them. 🌟 Do your audience research: Map out key communities to find the right ambassadors that not only align with your brand values, but also echo them across several touchpoints. 🌟Be dynamic: The marketing landscape is changing from a funnel to a loop, driving brands to find a more agile way to connect with consumers through creators, especially amid up-and-coming measurement tools within the creator economy. 🌟The future of virtual influencers: The purpose of influencers is to humanise your brand presence, however, virtual influencers can be used well when taking on a more functional role. Most importantly we learnt that it’s an exciting time ahead with huge growth in this sector matched with big investments…so watch this space 👀 #MADFEST2024 #MadfestLondon #influencermarketing #creatormarketing #creatoreconomy #authenticity
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Behave reposted this
Heading to MAD//FEST LONDON tomorrow? Make sure to catch these two must-see talks from the incredibly talented Lea Karam and Ella Britton 👇 💡 Realising Influence Marketing's $200 Billion Potential 🗓️ Tuesday, 2 July, 11:00am 📍 Creator Economy Stage Catch Behave Consulting Director Lea Karam, where she will be discussing various strategies to help you navigate the ever-evolving influencer landscape alongside Scott Guthrie, Jill Boobyer and Ben Leslie. ✨ Creativity’s Impact on Attention and Brand Outcomes 🗓️ Tuesday, 2 July, 2:35pm 📍 Attention Stage Join our Strategy Director, Ella Britton alongside Matthew Butts from WeTransfer where they will be diving into the art of capturing attention, discussing the significant role creativity plays when driving attention. We look forward to seeing you there 👋 #madfest24 #influencermarketing #creativity
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Thomas Laranjo: “The psychological safety approach is also a key consideration. Ensuring that staff aren’t too comfortable – where motivation and productivity has been seen to drop – and aren’t too uncomfortable, where this can also be detrimental to culture, motivation and productivity.” 💻 The office vs home working debate isn’t going anywhere, so how can you make sure you decide on the best approach? When asked by People Management magazine for the top tips to make hybrid work, work, Thomas Laranjo believes ensuring psychological safety is key which involves balancing comfort and discomfort to ensure employees can thrive in the workplace, irrespective of the environment. Read more: https://lnkd.in/eJhwHhev #psychologicalsafety #hybridworking #hybrid #comfortzone
The perils of getting your hybrid policy wrong – and how to avoid them
peoplemanagement.co.uk
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Behave reposted this
This week marked the 5th event in our #MakingMomentsMatter insights series. Returning to Sea Containers London, we welcomed over 50 global brand heads for a morning dedicated to Unlocking the Future of Content: Innovative Strategies for Global Event Engagement. Behavioural scientist Lea Karam from Behave delivered a thought-provoking keynote, followed by an engaging audience debate and panel discussion with Maria Tsierkezos, Joanna Lamontagne, Carly Sainty, and our very own content king, Matt Cole. The panel focused on five key topics: ❶ Evolving human behaviours ❷ Audience preferences ❸ Audience engagement & consumption trends (Tech/AI) ❹ Measurement & improvement ❺ Inclusivity in content A big thank you to the panel for sharing their knowledge and expertise. Stay tuned as we will be releasing our key takeaways soon! ---------------------- 👋 We’re Strata, we’d love to talk 👌We create brand experiences 👊 #EveryMomentMatters 💪 Creatively led, insight driven & global in our reach 📍London•Brackley See more from us: 🔔 Ring the bell on our profile to be notified of all our posts #️⃣ Follow #StrataCreates ➕ Connect with us #EventProfs #EventProfsUK #EventsManager #EventIndustry #MICE #EventIdea #BrandExperience
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