Dovetail Creative Ltd

At Dovetail Creative, we are deeply invested in customer engagement. In today's business landscape, the role of marketing has evolved far beyond simply creating attractive campaigns. It has become a crucial element that integrates insights from various departments, translating them into effective strategies for customer and member acquisition, retention, and engagement. Marketing is now directly tied to driving revenue and generating leads, often working hand-in-hand with sales. However, the key to successful marketing isn't about pushing sales-driven messages. Instead, it’s about truly understanding your audience—their pain points, interests, and how your organisation can address or serve them. When was the last time you engaged with your customers to assess satisfaction, spoke directly with your customers, or analysed the data on your marketing efforts to understand what content resonates with them? By developing messaging that is grounded in these insights, you can create a connection that is more meaningful and compelling. At Dovetail Creative, we are passionate about crafting content that not only positions your company as a thought leader but also drives real engagement. Our approach goes beyond surface-level tactics, delivering content with depth and value that genuinely resonates with your audience. To learn more about Dovetail Pulse, hear from our Lead Consultant, Lorenzo Zanni, in the video below, and be sure to check out our latest blog post: https://lnkd.in/eTqjJ2U3

Meet the newest star of the Dovetail Creative Team: Lorenzo Zanni! With a sharp background in research analysis and a love for data, Lorenzo is now leading our Dovetail Pulse service.    If you'd like to learn more about Dovetail Pulse, have a read of our newest blog post: https://lnkd.in/eTqjJ2U3

UNLOCK THE FULL POTENTIAL OF CUSTOMER RELATIONSHIP MANAGEMENT In our next workshop on 15 August, Dovetail Creative MD Lisa Collins and Lead Consultant for Dovetail Pulse Lorenzo Zanni will address how to deliver tailored, impactful marketing campaigns. The "Mastering Segmentation and Personalization" workshop is designed for professionals eager to harness the detailed insights from their CRM systems, aligned with a deep understanding of their taxonomy, to create highly targeted marketing strategies. 𝐖𝐡𝐚𝐭 𝐭𝐨 𝐄𝐱𝐩𝐞𝐜𝐭 ✅ Learn to define and refine your organisational taxonomy to better categorise and manage data within your CRM - crucial for effective segmentation and more precise targeting based on product categories, customer behaviours, and preferences. ✅ Dive into the foundational principles of leveraging CRM platforms for effective segmentation. Use demographic, behavioural, and transactional data to segment your customer base efficiently. ✅ Discover how to use enriched CRM data to craft personalised messages, promotions, and content that resonate with each customer segment. Learn to connect your taxonomy with personalisation efforts to ensure that communications are relevant and engaging. ✅ Explore methods to integrate additional data sources with your CRM to enrich customer profiles and improve the accuracy of your segmentation and personalisation strategies. ✅ Engage with practical examples and hands-on exercises for setting up segmentation and personalisation within CRM systems, ensuring you can apply what you learn directly to your workflows. ✅ Define and track key performance indicators (KPIs) that measure the effectiveness of your segmented and personalised campaigns. Discuss the ethical considerations and ensure compliance with data protection regulations. Our workshop is ideal for CRM managers, digital marketers, leaders, and anyone involved in data management or marketing who seeks to enhance their expertise in segmentation and personalisation. Sign up here: https://lnkd.in/euYq4_bN

Our MD Lisa Collins contributed an article on unlocking membership engagement in the summer edition of the Association Insights magazine by the Association of Association Executives (AAE). Learn more about the challenges involved such as nuances in digital engagement and evolving member expectations as well as simple strategies that help you overcome them: https://lnkd.in/e9EEi57T

How can video engage a wider audience and provide further ROI on marketing activities? Lots of interesting discussions in our last webinar where our MD Lisa Collins spoke to Ben Baldwin and Paul Walsh to get their perspectives on video production. In this snippet, Ben and Lisa are addressing how a short recording can deliver content - not just video - for months to come. That's why we at Dovetail Creative are passionate about creating video content that resonates with your audience. Watch our webinar on demand here:https://lnkd.in/eDp-Hqqd

REMINDER: Our next workshop 📹 LEVERAGING VIDEO TO MAGNIFY YOUR BRAND 📺 is TOMORROW! Join Ben Baldwin, Paul Walsh and Lisa Collins for an informative session about how to unlock the power of video marketing to grab your audience's attention in today's busy digital landscape. WHAT TO EXPECT? 💡Stay ahead of the game by gaining valuable insights into the current and future trends of video marketing. Discover why incorporating video into your branding strategy is crucial for success in the modern market. 🎯 Master the art of crafting captivating video content that resonates with your target audience. From mastering storytelling techniques and visual aesthetics to nailing the technical aspects of scripting and editing. 💯 Maximize your impact by strategically deploying your video content across various platforms. We'll show you how to tailor your content for different platforms, including social media, websites, and email campaigns, for maximum reach and engagement. 🔎 Understand the power of analytics in video marketing. Learn how to measure the effectiveness of your videos through engagement rates, views counts, and conversion metrics. Use this valuable data to continually refine and improve your video marketing strategy. WHO IS IT FOR? Marketing professionals, content creators, and business owners who are looking to leverage video content to enhance their brand’s market presence. Whether you’re a novice looking to get started or a seasoned marketer seeking to refine your video strategy, this session will provide valuable insights and practical tools to help you succeed. Sign up here 👉 https://lnkd.in/de59tX_9

THIS THURSDAY: INCREASE YOUR ENGAGEMENT AND BRAND AWARENESS WITH VIDEO - WORKSHOP   We're pleased to announce the speakers of our next workshop on Thursday: Ben Baldwin from Chuffed Productions and Paul Walsh from Association Ambassador along with our founder Lisa Collins.   ➡ Ben Baldwin is the founder and executive producer of Chuffed Productions, a video production company based in Berkhamsted, Hertfordshire with its own green screen studio. With over 20 years' experience both in front of and behind the camera, Ben knows what it takes to capture and produce compelling video content. Having worked with global multi-nationals and specialised boutique agencies, Ben is experienced in helping companies of all sizes to showcase their brand through Brand Stories, Client Testimonials and Case Study videos.   ➡ Paul Walsh is Program Manager at Association Ambassador. As an association professional, he felt he was tackling unique challenges, encouraging him to find solutions by pursuing an EMIAM master's degree in association management. Realising that many association professionals face similar issues, he has been on a mission to connect with others in the field ever since. Paul believes associations can help solve many of the 21st century’s problems with a focus on professionalisation. His passion lies in bringing people together to share ideas and improve the status quo.   Secure your free seat now: https://lnkd.in/erE3SQac

Planning to unveil new products at IBC - International Broadcasting Convention? Start prepping now! With just 3 months left, focus on setting up your demos, training your team, and prepping your staff. The Trade Show Collective is here to ensure your presentations shine. Reach out for expert assistance! #IBC2024 #DemoPreparation #EventPlanning #TradeShowSupport #MediaTech Ben Davenport, Clare Plaisted

Welcome to the team Lorenzo Zanni

📢 Our next workshop 📹 LEVERAGING VIDEO TO MAGNIFY YOUR BRAND 📺 is on 25 July, so just two weeks away. Unlock the power of video marketing and grab your audience's attention in today's busy digital landscape! WHAT TO EXPECT? 💡Stay ahead of the game by gaining valuable insights into the current and future trends of video marketing. Discover why incorporating video into your branding strategy is crucial for success in the modern market. 🎯 Master the art of crafting captivating video content that resonates with your target audience. From mastering storytelling techniques and visual aesthetics to nailing the technical aspects of scripting and editing. 💯 Maximize your impact by strategically deploying your video content across various platforms. We'll show you how to tailor your content for different platforms, including social media, websites, and email campaigns, for maximum reach and engagement. 🔎 Understand the power of analytics in video marketing. Learn how to measure the effectiveness of your videos through engagement rates, views counts, and conversion metrics. Use this valuable data to continually refine and improve your video marketing strategy. WHO IS IT FOR? Marketing professionals, content creators, and business owners who are looking to leverage video content to enhance their brand’s market presence. Whether you’re a novice looking to get started or a seasoned marketer seeking to refine your video strategy, this session will provide valuable insights and practical tools to help you succeed. Sign up here 👉 https://lnkd.in/e-NcX4ki