FT Strategies reposted this
In today’s media landscape, engaging younger audiences is both a challenge and an opportunity for newsrooms. Understanding the media habits and preferences of Gen Z is crucial for the sustainability and long-term relevance of players across the media industry. Master media strategist Damian Radcliffe outlines the key trends impacting the engagement of younger audiences right now and offers actionable tips on how to attract and better serve them. | Read this story on our website and if you enjoy it, subscribe at the bottom of the page to receive more from Damian -- and DCN's other expert writers and analysts -- every Thursday. https://lnkd.in/eyn4xeNp