Investis Digital

Happy #PrideMonth!

One of the biggest stories from CES was Walmart’s push into generative AI-powered product searches – which turns up the heat on Amazon and Google in ecommerce. Our new blog post from Amy Romero digs into the implications of Walmart’s announcement, including how businesses should adapt to the increased use of generative AI for product searches. Check it out! https://hubs.la/Q02gP4jM0 #CES #Walmart #Amazon #Google #ecommerce

Explore the untapped potential of generative AI in performance marketing. IDX's Vice President of Digital Strategy and Analytics, Paul Headley, uncovers the transformative role of gen AI in 2024. From the evolution of content creation to leveraging first-party data for audience segmentation, discover how businesses can stay ahead of the curve. Read Paul's blog post here: https://lnkd.in/d4dqBr9Y #GenAI #MarketingTransformation

Our Chief Product Officer, Apeksha Mishra gives insight into why she does the bold work that she does and why it's really all about making life better for everyone. #IDX #boldleadership #connectedcontent

Discover why AI communications are crucial for investor relations. With AI poised to generate $15.7 trillion in global economic growth, businesses face both risks and rewards. Learn how companies can navigate copyright and data privacy challenges while harnessing AI's potential. Ensuring transparency in AI usage is essential to building trust and maintaining investor confidence. Read the latest article from simon gittings Head of IR and Corporate Communications, to uncover the strategies to leverage AI effectively and responsibly in investor relations. https://lnkd.in/dfBqWprF #IDX #InvestorRelations #AI

As we head into 2024, let's take a moment to reflect on our achievements in 2023 and feel a sense of pride. It's not just about celebrating our successes but also about embracing a mindset of sustainability, growth, and connection. The five valuable lessons we learned as a communications solutions business in 2023 are: the power of events, immersive and interactive experiences, the importance of clear and concise messaging, the significance of sustainability, and the impact of education. Together, let's make 2024 even more remarkable. #IDX #Bestof2023 #WastelessGrowmore

Thrilled to partner with Senior Lifestyle and help their mission to enhance seniors' lives; simultaneously leveling up their strategic SEO and online user experience. Our collaboration resulted in an impactful digital presence that mirrors their vibrant communities. Head to https://lnkd.in/dCb4X_aU for a deep dive on how we achieved these amazing results together. #SEOExcellence #CaseStudySuccess #IDX

Sometimes it’s better for a brand to simply let fandom build organically, but sometimes it works to join in the fun. This year, Kellanova’s Pringles brand and The Caviar Co. scored major cool points with a successful collaboration that tapped into social fandom. At the Coachella music festival, the two companies hosted an event featuring caviar paired with a variety of Pringles flavors – and people started reacting positively on TikTok and Instagram. Tapping into the fan love, the two brands decided to collaborate on a limited edition Crisp and Caviar collection. With a bit of deft influencer outreach, they have enjoyed an explosion of visibility on Instagram and TikTok. Being authentic is key. We love the bold inspiration! #BoldInspiration #Branding #TikTok #Instagram https://hubs.la/Q02dSyp80

Extending heartfelt wishes for a Merry Christmas to those who celebrate. May this festive season be marked by joy, warmth and cherished moments with loved ones. #MerryChristmas #IDX #seasonsgreetings

We’ve been shouting Waste Less, Grow More for a good part of 2023. It has become our guiding star in our client work, communications solutions and products we’re bringing to market.  To celebrate the work delivered together in 2023, we’ve donated a tree for every client worldwide.  We’ve partnered with leading climate solutions company Ecologi | B Corp™ to fund important reforestation and offsetting projects around the globe. #IDX #Sustainablity #WasteLessGrowMore https://hubs.la/Q02dDjwl0